Grow כמו מקצוענים: BESTIES™ Osteospermum ecklonis – שאל את המומחה

מתואם וצבעוני – אוסטאוספרמון BESTIES מבית Danziger הוא הבחירה הטובה ביותר

מאת מייק פרננדז, מנהל שוק ב-Danziger צפון אמריקה

החיפוש אחר סדרה אחידה של אוסטאוספרמון הגיע לסיומו. סדרת ה-BESTIES^Ô החדשה של Danziger, שפותחה ונבחרה עבור זמן פריחה עקבי וgrow אחיד, עשויה להיות האוסטאוספרמון הגמיש והצבעוני ביותר שניתן למצוא. במהלך הפיתוח והבחירה, לצוות Danziger שלנו הייתה רשימה ארוכה של תכונות הכרחיות עבור סדרת האוסטאוספרמון החדשה. התמקדנו בשיפור הקטגוריה, בבחירת צמחים המציעים שפע של פריחות גדולות, הסתעפות טובה ומבנה זקוף. הסדרה החדשה נדרשה גם ליכולות השרשה טובות, לאחידות בין הצבעים ולתקופות פריחה דומות.

BESTIES משלבת את הטוב מכל העולמות עבור האוסטאוספרמון, עם שבעה צבעים מרהיבים ומושכי עין, לצד מבנה וזמן פריחה עקביים. סדרה זו, שזכתה בפרסים, מציעה גם גמישות grow ללא דרישות ורנליזציה, ומשגשגת בחממה חמה לצד צמחים עונתיים של אביב. סדרה זו מתאימה לתוכניות עציצים קטנים ומספקת ביצועים יוצאי דופן גם בסלים תלויים ובעציצי פטיו גדולים.

טיפים לריבוי עבור BESTIES Osteospermum ecklonis:

זמן הgrow הממוצע הוא 5 שבועות. אנו ממליצים להשתמש בטיפול הורמונלי על הייחורים. הקפידו על תעדוף בהשתלה. BESTIES מדורגים ברמה 3 מתוך 4 קטגוריות.
יישום מעכב צמיחה (PGR) כגון Daminozide ביום ההשתלה מסייע בצפיפות המפרקים ותורם למקסום ההסתעפות. אם המפרקים צפופים היטב, ייתכן שתוכלו להימנע מגיזום מאוחר יותר. שימוש תכוף במעכבי צמיחה יכול לסייע במניעת התארכות. רק ודאו שאתם בוחרים אחד שהצמח יכול grow ממנו בקלות.

יישום של IBA או K-IBA יכול להאיץ את ההשרשה. יישום של Daminozide בריכוז 2500 ppm ביום ההשתלה יכול לסייע במקסום ההסתעפות ומניעת התארכות. תאורה בתהליך הריבוי תאיץ את תגובת הפריחה – אנו ממליצים על הפרעת לילה או הארכת יום. קיטום אינו מומלץ.

שמרו על טמפרטורות של 70° עד 72° F בשבועות 1 ו-2, והורידו אותן ל-65° עד 68° F בשבועות 3-5.
דשנו ב-50 ppm N בשבועות 1 ו-2, והעלו ל-100-150 ppm בשבועות 3 עד 5.
ריסוס פונגיציד ביום ההשתלה יכול לסייע בשליטה על בוטריטיס וחיידקים. בצעו ריסוס פונגיציד שני בשבוע 2.

טיפים להשרשה:

עקבו אחר רמות ה-pH וודאו שהן אינן יורדות מתחת ל-5.8 בשבוע 1. שמרו על רמות pH בין 5.8 ל-6.2 בשבועות 2 עד 5.

שבוע 1- שמרו על טמפרטורות בין 72° ל-74° F. רמת ה-EC צריכה להיות 0.80. השקו ב-50 ppm N בערפל. יישמו פונגיציד ביום ההשתלה.

שבוע 2- בדומה לשבוע 1, הקפידו לשמור על טמפרטורות בין 72° ל-74°. השקו ב-50 ppm N בערפל. בצעו את יישום הפונגיציד השני. רמת ה-EC צריכה להיות בין 0.80 ל-0.90.

שבוע 3- קררו את הטמפרטורות ל-68° – 70°. רמות ה-EC צריכות להיות בין 0.90 ל-1.0. דשנו ב-100 ppm עד 150 ppm.

שבוע 4- שמרו על טמפרטורות ב-68° – 70°. רמות ה-EC צריכות להיות בין 1.0 ל-1.2. דשנו ב-100 ppm עד 150 ppm. השתמשו במעכב צמיחה (PGR) כגון Daminozide לפי הצורך.

שבוע 5- אנו ממליצים להוריד את הטמפרטורות ל-66° – 68°. שמרו על רמות EC בין 1.0 ל-1.2. המשיכו בדישון של 100 ppm עד 150 ppm.

טיפים לסיום הגידול:

זמן הסיום הממוצע מלינרים הוא 12 שבועות. הקפידו לשמור על רמות לחות עקביות בקרקע, ואפשרו לקרקע להתייבש מעט בין השקיה להשקיה. ודאו לשמור על עלווה יבשה בכניסה לטמפרטורות הלילה.
שמרו על טמפרטורות יום ממוצעות בין 60° – 68°. קיטום אינו מומלץ, ואין צורך בתאורה. המשיכו בדישון של 100 ppm עד 150 ppm. ניתן להמשיך בשימוש במעכבי צמיחה בשלבי הלינר והסיום.
העתיקו בשבוע 6 ורססו בפונגיציד לאחר ההעתקה.
משבוע 6 עד 12 שמרו על pH קרקע של 5.8 עד 6.2, רמות EC של 1.0 עד 1.2 והמשיכו בדישון של 100 עד 150 ppm. אין צורך בתאורה. אנו ממליצים על השקיית Paclobutrazol בריכוז 1 עד 2 ppm כאשר הצמחים מגיעים ל-85% מהגודל הרצוי.

הדברת מזיקים ומחלות

אם אתם נתקלים בבעיות של כנימות או תריפסים, ניתן לשלוט במזיקים באמצעות קוטלי חרקים נפוצים. עבור כנימות, אנו ממליצים ליישם Acetamiprid, Flonicamid, Imidacloprid או Dichlorvos. עבור תריפסים, ניתן להשתמש ב-Methiocarb, Acrinathrin, Abamectin, Dichlorvos או Spinosad.
עבור בוטריטיס, ניתן להשתמש ב-Cyprodinil+Fludioxonil, Iprodione או Polyoxin. ניתן לשלוט ב-Pythium ו-Phytophthora עם Propamocarb / Mefenoxam.

Grow comme un pro : BESTIES™ Osteospermum ecklonis – Demandez à l’expert

Coordonnés et colorés – BESTIES Osteospermum de Danziger est le meilleur choix

Par Mike Fernandez, responsable de marché pour Danziger North America

La recherche d’une série uniforme d’Osteospermum est terminée. Sélectionnée et élevée pour une période de floraison constante et une grow uniforme, la nouvelle série BESTIES^Ô de Danziger est peut-être la plus flexible et la plus colorée des Osteospermum disponibles. Lors de la sélection et de la culture, notre équipe Danziger a dressé une longue liste d’attributs indispensables pour cette nouvelle série. Nous nous sommes concentrés sur l’amélioration de la catégorie, en choisissant uniquement les plantes offrant une abondance de grandes fleurs, une bonne ramification et un port dressé. La nouvelle série devait également posséder de bonnes capacités d’enracinement, être uniforme dans les coloris et offrir des périodes de floraison similaires.

BESTIES combine le meilleur de tous les mondes pour les Osteospermum, avec sept couleurs éclatantes et attrayantes, ainsi qu’un port et une période de floraison constants. Cette série primée offre également une flexibilité grow sans exigence de vernalisation, prospérant dans une serre chaude aux côtés d’autres annuelles de printemps. Adaptée aux programmes de petits pots, cette série offre également des performances exceptionnelles en suspensions et dans de grands pots de terrasse.

Conseils de multiplication pour les BESTIES Osteospermum ecklonis :

Le temps d’grow moyen est de 5 semaines. Nous recommandons d’utiliser un traitement hormonal sur les boutures. Veillez à piquer en priorité. Les BESTIES se situent dans la catégorie 3 sur 4.
L’application d’un régulateur de croissance (PGR) tel que la daminozide le jour du repiquage aide à densifier les nœuds, favorisant ainsi une ramification maximale. Si les nœuds sont bien serrés, vous pourrez peut-être éviter la taille ultérieurement. L’utilisation fréquente de régulateurs de croissance peut aider à éviter l’étiolement. Assurez-vous simplement d’en choisir un dont la plante peut grow facilement.

Une application d’AIB ou de K-AIB peut stimuler l’enracinement. Une application de daminozide à 2500 ppm le jour du repiquage peut aider à maximiser la ramification et éviter l’étiolement. L’éclairage lors de la multiplication accélérera la réponse à la floraison – nous recommandons une interruption nocturne ou une extension de la durée du jour. Le pincement n’est pas recommandé.

Maintenez les températures entre 21° et 22° C (70° – 72° F) au cours des semaines 1 et 2, puis baissez les températures entre 18° et 20° C (65° – 68° F) durant les semaines 3 à 5.
Fertilisez avec 50 ppm d’azote (N) durant les semaines 1 et 2, en augmentant à 100 – 150 ppm durant les semaines 3 à 5.
La pulvérisation d’un fongicide le jour du repiquage peut aider à contrôler le Botrytis et les bactéries. Appliquez une seconde pulvérisation de fongicide durant la semaine 2.

Conseils d’enracinement :

Surveillez les niveaux de pH, en vous assurant qu’ils ne descendent pas en dessous de 5,8 lors de la semaine 1. Maintenez les niveaux de pH entre 5,8 et 6,2 durant les semaines 2 à 5.

Semaine 1 – Maintenez les températures entre 22° et 23° C (72° – 74° F). Le niveau d’EC doit être à 0,80. Apportez 50 ppm d’azote (N) par brumisation. Appliquez un fongicide le jour du repiquage.

Semaine 2 – Similaire à la semaine 1, veillez à maintenir les températures entre 22° et 23° C. Apportez 50 ppm d’azote (N) par brumisation. Appliquez votre second traitement fongicide. Le niveau d’EC doit être compris entre 0,80 et 0,90.

Semaine 3 – Baissez les températures entre 20° et 21° C (68° – 70° F). Les niveaux d’EC doivent être compris entre 0,90 et 1,0. Apportez entre 100 et 150 ppm.

Semaine 4 – Maintenez les températures entre 20° et 21° C. Les niveaux d’EC doivent être compris entre 1,0 et 1,2. Apportez entre 100 et 150 ppm. Appliquez un régulateur de croissance tel que la daminozide si nécessaire.

Semaine 5 – Nous recommandons de baisser les températures entre 19° et 20° C (66° – 68° F). Les niveaux d’EC sont maintenus entre 1,0 et 1,2. Continuez l’apport entre 100 et 150 ppm.

Conseils de finition :

La durée moyenne de finition à partir des mottes est de 12 semaines. Veillez à maintenir des niveaux d’humidité constants dans le sol, en permettant au sol de sécher légèrement entre les irrigations. Assurez-vous de maintenir le feuillage sec lors du passage aux températures nocturnes.
Maintenez les températures diurnes moyennes entre 15° et 20° C (60° – 68° F). Le pincement n’est pas recommandé et aucun éclairage n’est requis. Continuez la fertilisation entre 100 et 150 ppm. L’utilisation de régulateurs de croissance peut être poursuivie durant les étapes de bouturage et de finition.
Repiquez durant la semaine 6 et pulvérisez un fongicide après le repiquage.
De la semaine 6 à la semaine 12, maintenez le pH du sol entre 5,8 et 6,2, les niveaux d’EC entre 1,0 et 1,2, et continuez la fertilisation entre 100 et 150 ppm. Aucun éclairage n’est requis. Nous recommandons un apport de paclobutrazol par arrosage à 1 – 2 ppm lorsque les plantes atteignent 85 % de la taille souhaitée.

Contrôle des nuisibles et des maladies

Si vous rencontrez des problèmes de pucerons ou de thrips, les nuisibles peuvent être contrôlés par des insecticides courants. Pour les pucerons, nous recommandons l’application d’acétamipride, de flonicamide, d’imidaclopride ou de dichlorvos. Pour les thrips, du méthiocarbe, de l’acrinathrine, de l’abamectine, du dichlorvos ou du spinosad peuvent être utilisés.
Pour le Botrytis, du cyprodinil+fludioxonil, de l’iprodione ou de la polyoxine peuvent être utilisés. Le Pythium et le Phytophthora peuvent être contrôlés avec du propamocarbe / méfenoxam.

FLOWER TRIALS 2026

Découvrez les variétés, idées et concepts conçus
pour faire franchir une étape supplémentaire à votre saison

Rejoignez-nous aux Flower Trials et découvrez comment les variétés Danziger prennent vie – à travers de nouvelles idées de vente au détail, des programmes de marque, des présentations inspirantes, des solutions de PLV et du contenu professionnel créé pour soutenir la saison à venir.

Planifiez votre visite >>

Sessions de connaissances Danziger

Perspectives, idées et conversations professionnelles

Pendant les Flower Trials, nous vous invitons à participer à une série de courtes sessions de connaissances organisées dans notre café.
Chaque session offrira un examen plus approfondi de sujets sélectionnés en matière de sélection, de production et de technique, avec des observations pratiques de nos équipes produit, R&D et techniques.
Les sessions sont également l’occasion de partager des idées, de poser des questions,
et de poursuivre la conversation professionnelle avec notre équipe

Planifiez votre visite >>

Why green flowers are becoming a new language in modern floral design

There was a time when green was expected to stay quiet.

It softened.
It supported.
It filled the spaces between the “real” flowers.

But floral design has changed — and green has found its voice.

Today, green is no longer just the color that holds an arrangement together. It can bring personality, movement, structure, freshness, and a modern kind of elegance.

In contemporary floral design, green is becoming part of the conversation: balancing the palette, creating breathing space, softening stronger colors, and giving the eye a place to rest.

Only now, it does it with more presence.
More texture.
More edge.

Green feels clean, but not cold.
Natural, but not basic.
Fresh, but still sophisticated.

And for florists, that makes it one of the most expressive colors to work with right now.

GREEN SPEAKS IN MANY WAYS

What makes green so powerful in floral design is that it never speaks in just one voice.

Green can draw the line.
Green can create the air.
Green can build the shape.
Green can become the focal point.

It can refresh a classic bouquet, make a wedding palette feel more modern, soften deep, dramatic tones, or bring a botanical layer into luxury arrangements. It can be quiet and refined, or bold and highly visible.

That is why green is becoming more than a trend.
It is becoming a design language.

Gabriel Bayas Araks Sarkisyan

GREEN CAN ALSO STAND ALONE

One of the strongest signs of green’s new role is its ability to stand on its own.
A green-only arrangement can feel clean, sculptural, fresh, and full of presence. Without another color competing for attention, the shape, texture, and movement of each stem become even more powerful.

This is where green stops being a supporting color and becomes the entire story.

Danziger Lavka Flowers

UNICORN™: GREEN THAT DRAWS THE LINE

Unicorn is all about direction, height, and sculptural movement.

With its upright stems and expressive green form, it gives florists the freedom to draw lines inside an arrangement — upward, outward, and across the design. It can stretch the silhouette, create rhythm, and lead the eye from one point to another.

This is not a flower that simply fills space.
It shapes it.

Unicorn invites florists to think beyond the expected. Placed at different heights, it makes an arrangement feel more dynamic, intentional, and alive. In artistic designs, it acts almost like a green brushstroke. In event pieces, it adds drama and direction. In modern bouquets, it brings a fresh architectural edge without losing its natural feeling.

Whether used boldly or with a lighter touch, Unicorn™ helps break the perfect circle, lift the composition, and add personality to the design.

Design value: direction, height, sculptural movement, rhythm, and expressive silhouette.

Danziger

Araks Sarkisyan Bymusho Araks Sarkisyan

GREEN DRAGON®: THE GREEN THAT LETS THE BOUQUET BREATHE

Green Dragon, a Lepidium variety, brings a kind of freshness that is easy to feel before you even define it.

With its airy branching structure and delicate green texture, it opens the arrangement, softens the edges, and creates a natural sense of flow. It does not compete with focal flowers. Instead, it gives them space — while making the whole design feel lighter, fresher, and more alive.

This is the kind of green that changes the atmosphere of a bouquet.

In romantic palettes, it adds softness and ease. Next to bold or saturated tones, it brings balance and freshness. In natural, garden-inspired designs, it creates movement that feels effortless. And in more modern arrangements, it adds a botanical layer that keeps the design from feeling too rigid.

Green Dragon works because it does not try to take over.

It surrounds.
It lifts.
It connects.

It gives the bouquet volume without heaviness, texture without noise, and freshness without stealing the spotlight.

In many bouquets, Green Dragon helps lighten the design, create breathing space, and connect the palette — while keeping the arrangement fresh, botanical, and current.

Design value: airy volume, natural flow, softness, freshness, and effortless pairing.

Danziger Danziger

Kazi Sagar

TRIGREEN™ XL: GREEN THAT SPEAKS IN SHAPE

Some green flowers create movement. Others create atmosphere. Trigreen XL, Dianthus, brings another dimension: sculptural texture.

Round, layered, and visually distinct, Trigreen XL gives florists a clean graphic element to work with. Its textured surface and strong form bring depth and rhythm into arrangements, while its green color keeps the design fresh and natural.

Trigreen XL is not only about adding green.
It is about adding form.

In bouquets, it can create repetition and visual rhythm. In larger arrangements, it adds volume and structure. In modern designs, it brings a graphic, almost architectural quality that feels intentional and contemporary.

Trigreen XL can support a composition, but it can also become one of the elements people remember.

Design value: sculptural texture, graphic shape, volume, rhythm, and modern structure.

Danziger Danziger Danziger

GREENPOP™: GREEN THAT SPEAKS WITH PRESENCE

If Trigreen XL brings texture and structure, Greenpop brings the focal moment.

As a green chrysanthemum, Greenpop has the kind of presence florists can work with immediately. Round, bold, and full of character, it draws the eye and adds a fresh statement to the arrangement.

Greenpop brings the power of a focal flower, but with a green twist. It can refresh a classic bouquet, add personality to a retail bunch, or create a modern point of focus in a contemporary arrangement.

It feels both design-forward and approachable. Florists can use it in more artistic work, while its clear shape and strong commercial quality make it easy for consumers to understand.

In arrangements, Greenpop gives the eye a place to land. It adds freshness, balance, and a joyful sense of presence.

Greenpop proves that green does not have to stay between the flowers.
It can be the flower people notice first.

Design value: focal impact, strong silhouette, freshness, commercial appeal, and visual clarity.

Danziger Danziger

FLORIST DESIGN NOTES

· Use Unicorn when the arrangement needs height, direction, or a more sculptural silhouette.

· Use Green Dragon when the bouquet needs air, softness, and natural flow.

· Use Trigreen XL when the design needs shape, texture, and graphic rhythm.

· Use Greenpop when you want a fresh focal point with strong visual impact.

A NEW WAY TO THINK ABOUT GREEN

Green is not here to replace any floral classic.
It is here to open another design possibility — one that feels fresh, natural, modern, and full of life.

For florists, this can translate into very practical design choices:

· Use green to create movement, direction, or airiness.

· Use green as a bridge between warm and cool tones.

· Use green as a focal point when you want the arrangement to feel fresh, bold, and different.

That is the real power of green.

It is familiar enough to feel natural, but unexpected enough to feel new.

COLOR DIRECTIONS TO EXPLORE

Green can move in many design directions depending on what surrounds it.

· With burgundy or crimson, it becomes dramatic and luxurious.

· With blush and ivory, it feels soft, romantic, and fresh.

· With caramel, peach, and terracotta, it becomes warm and sophisticated.

· With white, it creates a clean botanical look.

· With lavender or purple, it feels artistic and unexpected.

· With yellow, it becomes optimistic, bright, and garden-inspired.

This flexibility makes green especially valuable for florists. It can adapt to seasons, events, retail stories, weddings, and everyday bouquets — while still keeping its own identity.

GREEN IS READY TO LEAD

Green gives florists a way to create arrangements that feel fresh, modern, natural, and full of life. It can draw the line, create the air, build the shape, or become the focal point.

From the directional movement of Unicorn™ to the airy freshness of Green Dragon®, from the sculptural texture of Trigreen™ XL to the focal power of Greenpop™, these varieties show that green is not one role.

It is a full design language.

Not just the background.
Not just the space between colors.
It is a modern, expressive, and beautifully unexpected way to design.

FLOWER TRIALS 2026

Discover the varieties, ideas, and concepts designed
to take your season one step further

Join us at the Flower Trials and see how Danziger varieties come to life – through fresh retail ideas, branded programs, inspiring displays, POS solutions, and professional content created to support the season ahead.

Plan Your Visit >>

Danziger Knowledge Sessions

Insights, ideas, and professional conversations

During Flower Trials, we invite you to join a series of short knowledge sessions hosted in our cafe.
Each session will offer a closer look at selected breeding, production, and technical topics, with practical observations from our product, R&D, and technical teams.
The sessions are also an opportunity to share ideas, ask questions,
and continue the professional conversation with our team

Plan Your Visit >>

THE WORLD CUP ISN’T JUST A GAME — IT’S A DEMAND ENGINE

How global moments create new opportunities for flower consumption

The World Cup is not just another sporting event.

It is a global trigger for shared experiences — gatherings, hosting, and celebrating as a collective.

In 2026, the tournament will span over a month, with 48 teams and more than 100 matches.

For our industry, this represents something powerful:

Not one peak moment — but over 100 distinct opportunities to sell.

Flowers fit seamlessly into this space — as an expression of celebration, style, and thoughtfulness. These elements come to life during the tournament, even among consumers who don’t usually engage with flowers.

Looking for practical ways to turn these moments into sales?
👉 Explore the World Cup Floral Playbook

FROM CALENDAR DATES TO REAL-LIFE MOMENTS

Traditionally, flower consumption is tied to fixed occasions (Valentine’s Day, Mother’s Day).

But today’s consumer behaves differently.
Purchasing is increasingly driven by micro-moments — small, emotional, real-life situations.

The World Cup is a machine for creating those moments:

Hosting friends for a match
Watching together at the office
Gathering at bars and restaurants
Celebrating a win — or coping with a loss

Each of these becomes a natural entry point for flowers.

The “Thank You for Hosting” Gesture: When friends gather at a home, flowers become the premium alternative to the standard six-pack of beer.
The Instagrammable Table: Fans want their viewing party to look as good as the game feels. Flowers provide the color and texture that make a setup “post-worthy.”
The Ritual of Luck: In sports, consistency is key. A “Lucky Bouquet” in team colors can become a recurring purchase for every matchday.
The Emotional Language: Excitement, joy, and even the need for a “pick-me-up” after a loss are all triggers. Sometimes, choosing flowers is just another way of choosing your team.

THE REAL SHIFT: DEMAND HAPPENS IN REAL TIME

Unlike traditional holidays, the World Cup creates immediate emotional peaks.

Excitement. Joy. Tension. Disappointment.

These are not planned — they happen in the moment.
And in those moments, people look for ways to express what they feel.

Flowers become part of that emotional language:

A table set for a big match
A celebratory gesture after a win
A simple way to elevate the atmosphere of a “Fan Zone.”

They don’t just decorate the experience — they help define it.

WHAT’S ACTUALLY DRIVING THIS DEMAND

The World Cup doesn’t just create attention — it activates behavior.

Hosting becomes a habit

What used to be occasional becomes frequent.
Flowers shift from “gift” to “part of the setup.”

Color becomes identity

People don’t just watch — they belong.
They choose teams, colors, and symbols.

Flowers become one of the simplest ways to express that identity.

Because sometimes, choosing flowers is another way of choosing your team.

Moments replace occasions

Instead of waiting for holidays, consumers respond to what’s happening right now:

A match
A win
A qualification
A rivalry

Demand is no longer scheduled.
It is activated.

BEYOND THE LIVING ROOM: THE B2B OPPORTUNITY

One of the biggest opportunities lies in commercial environments.

Restaurants, bars, and hotels transform into viewing spaces for weeks.

They are not hosting once — they are hosting repeatedly.

Instead of one-time sales, this is a chance for a “Tournament Subscription Model” — providing weekly floral refreshes that keep venues looking premium throughout the month.

TURNING INSIGHT INTO ACTION

Understanding the opportunity is only the first step.

The real impact comes from how the industry responds.

Florists, wholesalers, and growers all have a role to play in translating these moments into products.

Color as Identity: Using flowers to express team belonging.
Speed to Market: Ready-to-go, no-vase solutions for spontaneous fans.
Strategic Timing: Why the “Group Stage” requires a different product mix than the “Finals.”

The ideas are simple.

Execution is where the real opportunity begins.

WANT TO TURN THIS INTO SALES?

We’ve created a practical World Cup Floral Playbook with ready-to-use product ideas (like the “Matchday Grab & Go”), value chain strategies, and a full activation timeline.

👉 Get the full Playbook here

THE DANZIGER PERSPECTIVE

At Danziger, we see breeding not only as a way to improve performance, but as a way to support how flowers are experienced in real-life moments.

Durability, color clarity, and versatility are what allow flowers to function in dynamic environments like hosting and high-energy events.

Because great genetics are not only about how flowers grow — but how they help people celebrate.

FINAL THOUGHT

The World Cup does not create demand. It creates moments.

And those who understand how to connect flowers to those moments — are the ones who will create demand.

SOL LUNA PRIME™ – A journey across 25 years of breeding

2000 – Danziger decides to begin breeding Impatiens for both sun and shade

2008 – Sun Harmony is launched – the foundation for future innovation

2017 – Variety BM-17-1479 is selected as the model for a new generation

2019 – Launch of Sol Luna – naturally compact, ideal for small pots

2025 – Launch of Sol Luna Prime the next evolution in Hybrid Impatiens

SOL LUNA PRIME™
Light Salmon
selected as a model
for a new generation

Pnina Amir
Breeder of Sol Luna Prime™

With over 30 years dedicated to
Danziger’s innovation in breeding

Redefining the
Growing Experience

Significantly shorter finish time- earlier than other Hybrid Impatiens in the market.

Adapts well to varying weather conditions

Uniform performance across all colors

Less sensitive to higher EC 1-1.2

Strong wilting recovery to extend shelf life

Outstanding outdoor performance –
standout choice for landscape

Watch the Growth Journey:
From Sticking to Full Bloom

Trialed, Tested & Trusted

Proven Success Worldwide

“The most heat tolerant, uniform, floriferous and timed NG Impatiens series I saw this summer!”

CSO Fletcher Consulting

“Just wanted to share some feedback on Sol Luna Prime.

Definitely the most attractive feature of Sol Luna Prime compared to Sunpatiens is the consistency. I hope we can maintain that high standard as we continue to breed”

Product Representative & Key Account Manager Canada

What is next?

Expanding the Sol Luna Prime™ Series

Our commitment to innovation doesn’t end here.

The R&D and breeding teams behind Sol Luna Prime™ are actively working to expand the series, introducing an even broader palette of vibrant colors — including stunning bi-color varieties.

Focusing on bringing growers and landscapers what they truly need:
more diversity, more beauty, and more opportunities to succeed.

Stay tuned — the journey of Sol Luna Prime™ has only just begun.

HAPPY YELLOW DAY

HAPPY YELLOW DAY
A Global Floral Celebration by Danziger

Across the world, March 21 marks the official arrival of spring.

In several South American countries, however, the date has already gained another meaning. It is widely celebrated as Yellow Flowers Day — a joyful tradition where people welcome the season of renewal by sharing yellow flowers with friends, partners, and loved ones.

At Danziger, we believe this uplifting tradition deserves to travel beyond its regional roots.

That is why we are inviting the global flower community to join this moment — introducing HAPPY YELLOW DAY, celebrated every year on March 21.

A day dedicated to the color that quietly signals the beginning of the floral season.

Because in the flower industry, yellow has always carried a deeper message.

Yellow is not only the color of spring.
It is the industry’s first sign that the season has begun.

Golden Glory™ by Nicole Haffner

THE MOMENT SPRING BEGINS

For florists, wholesalers, and growers, spring rarely begins when the calendar says it should.

It begins when yellow appears in the shop.

Every florist recognizes this moment.

A customer pauses in front of the window display just a second longer. Something feels different. The space suddenly feels lighter and brighter. The shop begins to feel like spring.

Not because of a particular variety.

But because yellow has quietly entered the scene.

Even before customers consciously notice the seasonal change, they sense it — in brighter displays, lighter palettes, and the first yellow stems replacing winter’s darker tones.

For the floral industry, yellow is rarely just a design decision.

It is the signal that the season has turned.

And the earlier that signal appears, the stronger the spring energy becomes.

Paintball™ Craspedia, Sunova™ Sunflower and Unicorn™ by Henans Blomsteraffer

WHEN THE SHOP STARTS TO FEEL LIKE SPRING

Every season has a turning point.

For florists, that moment rarely comes from the weather forecast.

It comes from a visual shift.

Deep burgundies and winter reds slowly step back. Softer tones create space for freshness. Arrangements begin to breathe again.

And gradually, yellow moves forward.

Not as a passing trend.
Not as a loud statement.

But as a natural sign of the seasonal transition.

Yellow has a unique ability that very few colors share.

It reflects light.
It lifts mood.
And it can change the atmosphere of a space almost instantly.

Amor™ Turpial, Almendra™ Solkiss, Esperanza™ Oro Chrysanthemum & Solaneto™ Sunflower By Mariano Agencia Floral

WHY YELLOW DEFINES THE SPRING SEASON

In modern retail environments, color plays a powerful role in shaping behavior.

Brighter palettes attract attention and encourage customers to linger longer.
Lighter compositions naturally create optimism.
Clear seasonal signals help customers feel confident in their purchasing decisions.

Retailers know that color can transform the energy of a shop faster than any redesign.

Even a few yellow stems carefully placed in a window display can refresh the entire atmosphere — signaling movement, freshness, and renewal.

For wholesalers, yellow marks the beginning of rising demand.

For growers, it signals the moment to prepare for the coming season.

For florists, it defines the emotional tone of the shop.

Introducing yellow early is not only an aesthetic choice.

It is also a strategic one.

Amor™ Turpial, Almendra™ Solkiss, Esperanza™ Oro Chrysanthemum & Sunova™ Sunflower by Shallima Lottas Floral Studio

A GLOBAL CELEBRATION OF YELLOW

Happy Yellow Day is built on a simple idea.

Anyone can take part.

A single flower placed on a table can carry the same message as a large floral installation. A bouquet displayed in a shop window can brighten an entire street. Even one yellow bloom shared with someone can create a meaningful moment of connection.

By sharing yellow flowers on March 21, people become part of a collective celebration of optimism and renewal.

In the floral world — where creativity and emotion naturally meet — that message spreads quickly.

Florists, designers, growers, wholesalers, and flower lovers everywhere can participate.

A yellow bouquet.
A bright shop window.
A simple flower placed on a table.

Every gesture counts.

Georgia™ Chrysanthemum by Nicole Haffner Almendra™ Chrysanthemum

SPRING’S FIRST DECISION

Spring does not truly arrive when the calendar says so.

It arrives when the first yellow shipment leaves the greenhouse.

When wholesale orders begin to grow.
When shop windows start to brighten.

Some colors decorate a space.

Others define a season.
And every spring, the first real decision is yellow.

Each year on March 21, we invite florists, growers, wholesalers, and flower lovers around the world to celebrate that moment together. Happy Yellow Day — March 21.

UNFORGETTABLE INNOVATIONFEST Global. Personal. Inspiring.

This November, we shared a full lineup of live events from all around the world.
From unveiling our latest introductions and production insights to an inspiring retail presentation packed with display ideas, every moment was designed to connect, inspire, and inform.
Explore all the highlights and innovations, then stay tuned for more as we continue to innovate and share our journey with you!

Click here to watch all the live video’s

We are happy to share with you Martha’s Insights & Highlights report on the importance of plants for our wellbeing, including marketing and retail examples.
Be inspired and discover how to share the ‘surround yourself with plants’ message with your consumers, globally.
Click here to download

Building the Amazonas Brand Journey from Concept to Commercial
This presentation will guide you through the intricate process of building a brand in the plant industry,
from its earliest breeding stages to the moment a newly branded commercial variety is launched.
Click here to download

THE XLENCE® JOURNEY: FROM INNOVATION TO ICON

XLENCE®: Redefining Floristry

XLENCE® Gypsophila is not just a flower; it’s a masterpiece in every stem. Redefining the traditional baby’s breath, XLENCE® brings unmatched elegance, versatility, and sustainability to floral design. Whether you’re a florist crafting breath-taking arrangements or a grower seeking a resilient and eco-conscious variety, XLENCE® is the ideal choice.

Sustainability Meets Excellence

Grown in diverse climates worldwide, XLENCE® Gypsophila thrives in natural conditions that reduce the need for artificial lighting. This aligns perfectly with a commitment to sustainable, eco-conscious cultivation, allowing each stem to reflect not only impeccable quality but also environmental care—a cornerstone that has made XLENCE® a favorite among florists who seek resilience, high standards, and responsibility in their work.

Why Florists Love XLENCE®

Florists worldwide are embracing XLENCE® for its ability to transform any design into a timeless work of art. Its unique features meet the needs of florists who demand beauty, versatility, and quality in every bloom:

Unparalleled Aesthetics: Dense clusters of luminous, white blooms bring fullness and sophistication to any arrangement.
Creative Versatility: Whether for minimalist bouquets or extravagant installations, XLENCE® adapts seamlessly to fresh and dried designs.
Exceptional Durability: Its resilience ensures fresh arrangements stay vibrant longer, while dried designs retain their charm over time.

Florist Testimonial: Voices of Inspiration

Araks Sarkisyan, USA, says: “Being a floral artist is a gift, allowing me to create beauty and bring joy through nature’s art.

My inspiration as a floral artist comes from the beauty of nature, the emotions flowers evoke, and the joy they bring to people’s lives. Each bloom tells a story, and I’m honored to craft them into moments of meaning and celebration.

When designing for a truly special occasion, like a baby shower, I always turn to XLENCE® Gypsophila to add that unforgettable touch of elegance. Its ethereal texture and pristine white blooms create a sense of purity and sophistication that elevates every arrangement.“

Henans Blomsteraffar, Sweden, shares: “Xlence® is easy to work with, and you can create so many different types of arrangements with it! The best part is that it’s so durable—you can use it fresh or dry, in water or without. It always delivers.”

We’ve also found that XLENCE® Gypsophila’s light, airy aesthetic makes it ideal for arrangements meant to dry beautifully over time. “Bridal veil is a beautiful and airy flower that adds a lasting charm to dried arrangements,” adds a team member.

With XLENCE®, we’re able to elevate our designs, blending creativity and durability to bring something extraordinary to our customers.”

Why Growers Choose XLENCE^®

Growers value XLENCE® for its ability to deliver exceptional quality while aligning with sustainable practices:

Thrives in Diverse Climates: Grows naturally with minimal reliance on artificial lighting, reducing costs and environmental impact.
Eco-Conscious Cultivation: Responds to market demand for green practices while producing consistent, high-quality blooms.
Reliable and Profitable: Provides growers with high yields, meeting customer demands efficiently.

The Future of Floral Design

As 2025 approaches, the floral industry is embracing a transformative vision centered on natural elegance, minimalism, and sustainability.
According to the Flower Council of Holland’s trends, the future of floral design focuses on creating arrangements that are both harmonious and simple, yet alive with bold creativity and emotional depth.
XLENCE® Gypsophila embodies this vision, with its bold blooms and versatility inspiring florists to craft designs that resonate with modern aesthetics while telling a story of harmony, sophistication, and creativity.

Be Part of the XLENCE® Legacy

Whether you’re a florist seeking inspiration or a grower aiming for excellence, XLENCE® Gypsophila is the flower that redefines possibilities. Join the professionals who trust XLENCE® to elevate their artistry and production.

Contact us today to discover how XLENCE® can transform your designs or business.

Check Out the XLENCE® Inspiration Portal: A Gallery of Pictures

FROM CULTURAL MOMENTS TO EVERYDAY DEMAND

The Experience Economy Has Entered Floriculture

In today’s world, consumers don’t just buy products – they buy moments, moods, and meaning.

Design, fashion, film, and social media continuously shape what people aspire to feel. When a cultural phenomenon captures attention, it does more than entertain. It influences how homes are styled, how tables are set, how events are designed – and ultimately, what people purchase.

For the floral industry, this represents both a challenge – and an extraordinary opportunity.

Beyond Breeding: The New Drivers of Demand

For decades, floriculture has been driven by breeding excellence — stronger stems, longer vase life, better performance for growers, reliability for wholesalers, and quality for florists and event designers. That foundation remains essential.

But in today’s visual culture, performance alone does not unlock full market potential.

Streaming series, viral aesthetics, and immersive design worlds influence how consumers imagine beauty. And when a particular look captures attention, it rarely stays on the screen.

It moves into real life.

When Culture Shapes Consumption

One of the clearest recent examples of cultural influence on aesthetics has been the global success of the Bridgerton series.

With the launch of its new season, the series generated enormous media attention and digital buzz. TikTok feeds filled with Regency-inspired tablescapes. Instagram overflowed with romantic florals, layered centerpieces, and soft, abundant styling. Fashion, interiors, and event design quickly echoed the same visual language.

The show did not simply entertain – it amplified an aesthetic where flowers were central to the atmosphere.

Lavish ballrooms overflowing with florals. Dramatic centerpieces. Soft yet powerful color palettes. Flowers were not decorative details – they were central characters in the atmosphere.

When a visual language spreads at that scale, it rarely remains confined to the screen.
Event designers reference it. Retail environments reinterpret it. Home stylists adapt it.

Flowers shift from decorative accents to defining elements.

This does not mean consumers consciously decide to “buy Bridgerton flowers.” What happens instead is subtler – and more powerful. The aesthetic normalizes abundance, softness, and floral richness. It reshapes expectations of what celebration looks like.

When expectations evolve, perceived value evolves with them.

Flowers become the bridge between cultural inspiration and real-world experience. And that bridge is where long-term opportunity begins.

In a social media-driven world, aesthetics travel at algorithmic speed. Industries that respond quickly don’t just participate – they gain visibility while the conversation is still unfolding. Cultural moments no longer build slowly over months; they surge across platforms within days. Cultural phenomena do not create demand overnight – but they can accelerate the direction in which desire is already moving.

From Exposure to Desire

Consumer psychology consistently shows that emotional exposure influences purchasing behavior.
When people repeatedly encounter a certain aesthetic — especially one associated with romance, aspiration, and experience — it becomes familiar. And familiarity reduces hesitation.

Visual storytelling creates memory. Memory creates desire. Desire seeks replication.

In floriculture, this means that when flowers are embedded in a cultural narrative, they begin to feel less like seasonal commodities and more like emotional essentials. They are no longer only part of Valentine’s Day. They become part of a lifestyle. And lifestyle positioning carries stronger perceived value.

Why This Matters for Florists, Wholesalers — and Growers

When flowers are embedded within a cultural context, several powerful shifts occur:

Perceived value increases
Design possibilities expand
Emotional storytelling becomes easier
Price justification strengthens
Demand stretches beyond a single holiday

Florists gain inspiration that resonates naturally with clients. Wholesalers gain varieties that come with built-in narrative potential.
Growers benefit when products are positioned not just for performance — but for relevance.

Instead of selling stems, we begin selling atmosphere. And atmosphere travels further than a single date on the calendar.

Translating Insight Into Action

This past Valentine’s season, we chose to put this thinking into practice.

With the launch of the new season of Bridgerton generating significant buzz across TikTok and Instagram, we identified a real-time marketing opportunity. The floral-rich aesthetic dominating visual culture provided a natural stage for storytelling.

Rather than simply observing the trend, we chose to test how real-time storytelling could translate into floral positioning.

We created four short-form reels, each centered around one of our varieties (To explore how each variety was positioned within the cultural narrative click on the links below):

XLENCE® | Gypsophila
SCOOP® | Scabiosa
SENTI™ FRENCH KISS | rose
SENTI™ INTENSITY | rose

The intention was not to claim immediate measurable impact on sales, but to explore how contextual storytelling can influence perception and inspire new design thinking.

Instead of presenting flowers as isolated product shots, we placed them inside atmosphere – inside narrative – inside a cultural frame consumers were already emotionally engaged with.

When marketing aligns with cultural momentum, it generates inspiration at the florist level, conversation at the wholesale level, and stronger positioning at the grower level.

Because when flowers feel natural within an aspirational environment, they begin to feel essential beyond it.

Making Flowers a Habit – Not Just a Holiday

The long-term growth of our industry depends on transforming flowers from occasional purchases into habitual lifestyle elements.

Not only for: Valentine’s Day. Mother’s Day. Weddings.

But for: Dinner parties. Home styling. Personal rituals. Unexpected romantic gestures.

When flowers are seen as design elements, emotional amplifiers, and storytelling tools, consumption expands organically.

Cultural moments like Bridgerton simply remind consumers how powerful flowers can be in shaping experience.

Our role – as breeders, marketers, wholesalers, and florists – is to translate that reminder into everyday relevance.

Leading with Creativity – Alongside Genetics

The next chapter of floriculture will not be written by genetics alone — but by how those genetics are brought into culture.

Breeding excellence remains foundational. Without strong genetics — performance, reliability, consistency — storytelling has no substance.

But in today’s market, innovation does not stop at performance.

True leadership lies at the intersection of breeding excellence and marketing imagination.

At Danziger, we are proud not only to introduce new genetics to the market, but also to explore new ways to place them within culture.

Flowers have always carried emotion.

Today, they also carry narrative.

And when flowers become part of the story, they become far harder to forget.

Celebrating Excellence: Danziger Wins Two Prestigious Awards at the 2026 Floral Xcellence Awards

We are proud to share an exciting achievement for Danziger — being honored with two prestigious awards at the 2026 Floral Xcellence Awards, presented by Wholesale Florist & Florist Supplier Association (WFFSA).

🏆 Rose Grower Xcellence Award with KORA™
🏆 Filler Grower Xcellence Award with MILLION DAISY™ Gypsophila

These recognitions highlight our ongoing commitment to developing innovative, high-performing varieties that create real value across the entire floral supply chain — from growers, through wholesalers, to florists and end consumers.

About the Floral Xcellence Awards

The Floral Xcellence Awards are among the most respected recognitions in the North American floriculture industry. Organized annually by Wholesale Florist & Florist Supplier Association, the awards celebrate outstanding new varieties that demonstrate excellence in:

Performance for growers
Handling and durability across the supply chain
Visual appeal and market potential

Winning in two distinct categories — roses and fillers — reflects the breadth and strength of Danziger’s portfolio, as well as our deep investment in R&D, quality, and long-term partnerships worldwide.

A Milestone Moment: Our First Rose Award

While both awards are a great honor, the recognition of KORA™ marks a particularly meaningful milestone.

This is our first-ever award in the rose category — a significant step forward for Danziger’s expanding rose breeding program.

KORA™ stands out for its:

Distinctive terracotta tone with a bright orange center
Classic, symmetrical bloom shape
Strong grower performance
Excellent handling and transportability
11–12 days vase life, ensuring long-lasting quality for consumers

Receiving this award so early in KORA™’s journey reinforces the strong potential of our rose genetics and signals an exciting future ahead.

MILLION DAISY™: Redefining Fillers

Alongside our success in roses, MILLION DAISY™ Gypsophila received the Filler Grower Xcellence Award, further strengthening its position as a breakthrough in the filler category.

Designed specifically for modern floral design and bouquet production, MILLION DAISY™ offers:

Unique clustered flower structure with a fresh, rounded appearance
High yield and fast growth, supporting efficient production
Ease of harvesting and handling
A new visual language for Gypsophila, expanding its use beyond traditional applications
This award confirms what growers and designers are already experiencing — MILLION DAISY™ is setting a new standard for fillers.

Growing the Future — Together

These achievements reflect more than just product excellence — they represent the power of collaboration.

We extend our sincere thanks to our dedicated teams and trusted partners around the world who make milestones like this possible every day.

As we continue to expand our portfolio — from roses to fillers and beyond — our focus remains clear:
to develop genetics that perform, inspire, and create value at every stage.

We look forward to continuing to grow the future of floriculture — together.

Roses for Valentine’s: Varieties That Are Ready to Work

As Valentine’s approaches, roses are top of mind across the market – from wholesalers and retailers to florists and event designers. At Danziger, we work closely with growers and customers to develop varieties that answer real market needs, and over recent years we’ve brought that same approach into roses.

This season, several of our rose varieties are already in active commercial use, grown by committed growers and available for Valentine’s programs. Below is a closer look at the varieties, their intended use, and where they fit best.

Grower information and sourcing details are available to support your Valentine’s planning here.

Senti® French KissSenti® French Kiss – Dark pink · Broad market appeal

Senti French Kiss is a versatile dark pink rose that works across different segments. It fits comfortably into premium floral work while also supporting larger-scale programs, making it a practical choice for wholesalers and florists serving diverse markets. Its balanced color allows it to integrate easily into classic Valentine’s palettes without feeling overly traditional.

Senti® Intensity – Dark red · Designed for impact

Senti Intensity is our deep red option, developed for moments where color presence really matters. It is best suited for premium wholesalers, event-focused florists, and designs that call for a bold, dramatic statement. This is a variety chosen intentionally, when visual strength and consistency are key.

Senti® Joyful – Reliable choice for retail programs

Senti Joyful was developed with large retail programs in mind. It offers consistency and uniform presentation, making it suitable for mass-market assortments that require repeatability and confidence at scale. For buyers planning high-volume Valentine’s programs, this variety supports smooth execution without compromising on appearance.

Alquimia™ – Soft peach tones for everyday assortments

Alquimia brings a warm, approachable peach tone to the rose assortment. It is well suited for mass-market and mixed bouquet programs, where versatility and visual harmony are important. This variety integrates easily with other flowers and color palettes, making it a dependable option for everyday Valentine’s offers.

Supporting Sourcing and Availability

We know that during peak seasons, clarity and access to information are just as important as the varieties themselves. That’s why we work to support connections between buyers and the growers producing these roses, helping make sourcing simpler and more transparent.

Grower information and sourcing details are available to support your Valentine’s planning.

Looking Ahead

Roses are a growing part of our long-term work at Danziger. We continue to develop and support varieties that are designed to perform — not just in concept, but in real market conditions — while working alongside growers and customers across the supply chain.

As the season approaches, we hope this overview helps you plan assortments with confidence.

Looking to source these varieties?

Grower information and sourcing details are available via our growers’ index here.

Powered by Nature – Mums Through the Eyes of a Breeder

In this exclusive interview with Eliana Díaz, you can read what it takes to get the strongest and brightest Chrysanthemums on the planet.

Originally published by THURSD Magazine

Once considered seasonal, mums have blossomed into a year-round floral favorite – admired for their strength, vibrant beauty, and impressive longevity. From festive celebrations to everyday arrangements, they’ve earned their place in the spotlight. In this exclusive interview, Thursd sits down with Eliana Díaz, Commercial Manager at Danziger. With over two decades of experience in the floral industry, Eliana shares insights into what makes Danziger’s Chrysanthemum genetics truly exceptional – and how these varieties continue to thrive in real-world growing conditions.

Founded in 1953 by Ernest and Zehava Danziger, Danziger has grown from a modest family farm into a global leader in floriculture. Now celebrating 72 years of innovation, the company employs over 3,000 people worldwide and operates more than 100 hectares of production facilities. With advanced breeding programs in Israel, Guatemala, Kenya, Ecuador, and Colombia, Danziger continues to shape the future of the floral industry on a truly global scale.

Danziger stands at the forefront of global chrysanthemum breeding, leading innovation with groundbreaking series like Atlantis®, which has redefined industry standards and reshaped the market. Beyond Chrysanthemums, Danziger continues to lead innovation in other standout crops like Gypsophila, Scabiosa, Limonium, and others.

An Interview With Eliana Díaz – Commercial Manager at Danziger

At Danziger, selecting new chrysanthemum varieties is both a science and a passion-driven process. Together with Eliana Díaz, the team brings deep market knowledge and a clear understanding of growers’ and customers’ needs to guide breeding goals. The selection is rigorous – out of more than 1,000 breeding codes, only about 60 make it to the spotlight at the Open Days. As the team prepares for the upcoming Chrysanthemum Week in Colombia, their mission is clear: to create a breathtaking showcase bursting with color, diversity, and innovation by the end of August.

*Eliana Díaz in the Fields at Danziger with Scoop® Scabiosas*

Danziger Blooming Week – Powered by Nature

This year’s Blooming Week, taking place from August 25-29, is inspired by the country’s breathtaking landscapes and vibrant spirit – from lush valleys to the colorful plumage of the Guacamaya. This powerful connection to nature shapes the visual storytelling behind Powered by Nature, the concept driving Danziger’s 2025 event. It’s a celebration of color, innovation, and nature in full bloom. Visitors will discover the latest Chrysanthemum breakthroughs alongside standout highlights from Danziger’s expansive assortment.

You can explore a selection of the featured Chrysanthemum varieties that will be presented during Blooming Week – inspired by the beautiful landscapes of Colombia -on Danziger’s Collections Page.

Everything You Want to Know About Chrysanthemums by Eliana Díaz:

Q.: What makes Danziger’s Chrysanthemum genetics stand out for you as a grower, compared to others in the market?

Eliana Díaz:

“First and foremost, disease resistance is a top priority in Danziger’s breeding and selection process. With over 70 years of expertise, you can truly see the breeder-first mindset at work – every variety is developed with the grower in mind. Our Chrysanthemums are organized into well-defined series, which makes it easier to predict plant habit, flower size, and timing. That consistency leads to more reliable planning and production. Another key strength is color – Danziger’s Chrysanthemums stand out for their vibrant hues, and we work hard to ensure those colors last as long as possible throughout vase life. Plus, many of our varieties are more sustainable, requiring fewer chemical inputs to stay healthy.”

Q.: Can you share your experience with the performance of Danziger Chrysanthemums in terms of vase life, transport durability, and uniformity?

Eliana Díaz:

“The vase life is truly outstanding – florists consistently praise how long our Chrysanthemums last. That longevity is matched by excellent transport durability; these varieties travel exceptionally well from farm to market. Their uniformity in flowering time and stem strength means fewer surprises and less sorting, which reduces handling damage and ensures a consistent, high-quality product – Chrysant by Chrysant. We’re constantly testing: flowers are kept in the cooler for 15 days, then moved to the vase, and that performance data feeds directly into breeding improvements. Danziger continues to invest in both innovation and people, building the knowledge needed to keep raising the bar.”

Q.: Which variety (or varieties) from Danziger is your personal favorite to grow, and why?

Eliana Díaz:

“I’m especially in love with the Almendra™ and Romancero™ series. It’s not just about their stunning appearance – it’s the consistency in growth and the abundance of beautiful, strong stems, often with even more blooms than expected. That’s one of Danziger’s greatest strengths: building full series. When one color performs well, they develop additional colors with the same reliable traits. Romancero™, for example, has a beautiful vintage palette – soft beige and deeper blush tones – and it’s currently one of our best sellers. The Almendra™ series also stands out with its rich hues, especially the award-winning dark yellow variety. I’m truly in love with it and confident in its market appeal. Of course, other series like Amor™, Energia™, and Pasion™ are also performing exceptionally well.”  

*Floral Design With Romancero™ Green Dragon® and Skyler™ Pink*

*Romancero™ (left) and Almendra™ (right)*

Q.: How do you adapt your growing techniques to bring out the best in Danziger’s genetics?

Eliana Díaz:

“Experience teaches you to truly listen to the plant. While Danziger offers excellent support – from growing protocols and constant data to a dedicated team guiding growers from planting to harvest – we also fine-tune irrigation, lighting, and fertilization based on each series’ unique needs. Even after 24 years, I continue to learn from every crop. A flower is like a person; each one has its own language. What’s also remarkable is how Danziger’s breeding cycle, which can take up to two years for a new variety, allows them to constantly adapt to changing conditions and grower feedback.” 

Q.: Have you noticed any specific trends in color, shape, or style that Danziger Chrysanthemums are helping you meet in the market?

Eliana Díaz:

“Absolutely. Today’s market is all about emotion – soft pastels, warm tones, and romantic shapes are in high demand. Danziger is really ahead of the curve here. Their collections align perfectly with what florists and consumers are looking for. In fact, I’d say that sometimes we’re not just following trends – we’re helping set them.

What’s unique about Danziger is how they involve the whole floral chain in the breeding process. From growers and buyers to florists, traders, and even trend forecasters – everyone’s voice is heard. Sometimes the market guides us, and other times, we guide the market. That’s what keeps Danziger so in tune with where things are heading.

A great example is Greenpop™ – a new bright green variety that has the bold, rounded look of a marigold. It’s strong, eye-catching, and definitely ahead of the trend.” 

Eliana continues:

“And then there’s the Amor™ series, especially the Amor™ Crimson variety – a shiny red that stays vibrant while the center stays fresh and green.
At the end of the day, we’re either bringing the right flowers to the market or shaping the market to fall in love with what we’ve created. And that’s the real power of working with Danziger.”

Q.: What kind of feedback do you receive from your customers or florists about these varieties?

Eliana Díaz:

“We do our best to get samples into the hands of florists – and even end consumers – because their feedback is incredibly valuable. We hear things like how well the flowers travel, how beautiful they look when unpacked, and how they arrive without damage. People notice the clean, healthy foliage, the vibrant colors that hold as the blooms open, and how strong and steady the stems are.
They also tell us how well the flowers perform in water and floral foam, how long they last, and even how they respond to different conditions like sunlight or shade.
Sometimes we bring the market to us – inviting customers and designers to our facilities so they can see the varieties up close and share their insights. We listen carefully and use that feedback to keep improving. Danziger is always investing in knowledge and innovation. And if a variety doesn’t live up to expectations, we’re not afraid to pull it from the market. It’s all about making sure we deliver the best possible product, every time.”

Q.: If you could give one piece of advice to other growers starting with Danziger Chrysanthemums, what would it be?

Eliana Díaz: 

“If you’re just starting with Danziger Chrysanthemums, my biggest piece of advice is: don’t hesitate to use the support we offer. Our team is always ready to help, and with over 70 years of experience behind us, we’re here to make your journey easier and more successful. Our varieties are strong, resilient, and often require fewer chemical inputs – which means they’re better for both the environment and your bottom line. That’s why it’s so important to follow the growing guidelines we provide; they’re based on real data and real results.
Another tip: take advantage of the series structure. If one color from a series performs well for you, the others will too – with the same plant habit, timing, and strength. It makes planning and scaling up so much simpler.
And finally, grow with awareness. We say “listen to your crops” because they speak. If they’re thriving, show the world. If they’re struggling, reach out – we’ll help. Growers know their craft better than anyone. We’re just here to help make it even better.”

Q.: Is there anything else you would like to share about your work at Danziger?

Eliana Díaz:

“Absolutely – I truly love working at Danziger. It’s a place where we’re encouraged to grow our passion every single day. Even outside the office, there’s a beautiful garden where we can connect with nature, watch the birds, and find a moment of peace. It’s a reminder of what inspires us – and I hope that connection to nature and purpose shines through in everything we do.”

Make sure to come and enjoy our Blooming Week from 25 to 29 August in Colombia and Proflora, which will be held from 1-3 October 2025

SAY IT WITH GYP: REINVENTING GYPSOPHILA WITH DANZIGER

REINVENTING GYPSOPHILA WITH DANZIGER

From cloud-like elegance to fine sparkle and architectural flair, Gypsophila has stepped out of the background and into the spotlight. Danziger’s standout varieties- Million Stars®, XLence®, and Million Daisy™– are redefining what Gyp can do. Each brings a unique personality, inviting designers to not just decorate, but to express.

A Fresh Take on a Timeless Flower

Gypsophila is no longer just a filler- it’s a canvas. Once modest, now magnificent, Gyp is having its moment in the floral world. And behind this evolution is Danziger, a breeding company renowned for transforming trends into tools for creativity.
Their trio of Gyp varieties gives designers a complete toolkit:

Million Stars® – soft, light, and twinkling
XLence® – bold and lush with dramatic volume
Million Daisy™ – structured, wildflower-like charm with a refined feel

Each tells a different story. Together, they open up endless possibilities.

*XLence® , Million Stars® & Million Daisy™ Nicole Haffner, Blumenwerk (manifique_fotografie)*

XLence® – Volume with Elegance

If your design needs presence, XLence® delivers. Its cloud-like fullness fills space gracefully without ever overwhelming the eye- ideal for installations, sculptural bouquets, and grand bridal designs.

What Designers Say:

“When I need Gypsophila to take the spotlight, XLence® is my choice- bold, lush, and made for large-scale designs.”
— Nicole Haffner, Blumenwerk

“For soft yet full bridal bouquets, XLence® gives me that elegant cloud effect.”
— Jutka Poppe, Flower&Taste

“XLence® means maximum effect with minimal effort. It fills a design with lightness and impact.”
— Paul Fleischli, Blumen Krämer Zürich

“For larger installations, it’s my go-to. It provides both structure and softness.”
— Lucy Overment, Florista

Million Stars® – Light, Sparkle, and Movement

Delicate and dynamic, Million Stars® offers fine texture and gentle sparkle. It adds softness to structured arrangements and gives romantic or rustic pieces a hint of shimmer.

Designers Share:

“Million Stars® brings a magical glow to the arrangement—subtle yet unforgettable.”
— Nicole Haffner

“I use it often in everyday bouquets to add texture without overpowering the design.”
— Jutka Poppe

“There’s something whimsical about Million Stars®. It’s like weaving stardust into flowers.”
— Paul Fleischli

“For petite bouquets or table centerpieces, Million Stars® adds that airy canopy of sparkle.”
— Lucy Overment

*Million Stars® Jutka Poppe, Flower&Taste*

Million Daisy™ – Structure with Softness

For designers who want something distinct, Million Daisy™ brings natural grace and balance. Its spaced blooms and strong stems offer a sculptural softness that suits wildflower-inspired, bridal, or modern designs.

What the Experts Say:

“Million Daisy™ stands out with quiet confidence- strong yet delicate. It brings balance and depth.”
— Paul Fleischli

“When I want something between compact and airy, Million Daisy™ fits perfectly. It’s playful but polished.”
— Jutka Poppe

“Million Daisy™ is my absolute favorite. I love using it alone- it has a softness like no other Gyp.”
— Nicole Haffner

“It brings a lasting softness that holds its shape- great for smaller but impactful designs.”
— Lucy Overment

Three Varieties. One Vision.

Each of Danziger’s Gyp varieties has a distinct role- but when used together, they create a dynamic, textured masterpiece.

“In large-scale installations, I mix all three. XLence® gives me the structure, Million Stars® adds rhythm, and Million Daisy™ ties it all together with softness.”
— Lucy Overment

We put together all the essentials for using Danziger Gyp varieties:

Variety	Best For	Why It Works
XLence®	Voluminous bouquets, clouds, wedding installations	Luxurious volume, romantic presence, works fresh or dried
Million Stars®	Texture accents, delicate corsages, soft details	Subtle sparkle, movement, delicate detail
Million Daisy™	Rustic/natural designs, structural bouquets	Strong stems, spaced blooms- airy yet robust

From Wedding Aisles to Interior Installations

Today’s Gyp isn’t limited to weddings. Designers are embracing these blooms in modern interiors- from hanging clouds to lasting dried displays. Varieties like XLence® and Million Stars® retain their elegance even after drying, offering long-term beauty and presence.

Let Your Gyp Speak for You

Design is about expression. Whether it’s one sculptural stem of XLence® in a minimalist vase or a bridal bouquet layered with Million Daisy™ and Million Stars®, Danziger’s Gypsophila collection empowers designers to speak in blooms.
This is more than a trend. It’s a movement toward creativity, texture, and meaning in floral design.

Say it with elegance. Say it with energy. Say it with Gyp- your way.

XLence®Million-Daisy™Million Stars® Lucy Overment, Florista

LOVE IN BLOOM: THREE NEW SENTI™ ROSE VARIETIES FOR VALENTINE’S DAY

Senti™ Roses by Danziger: Redefining Romance This Valentine’s Day

Valentine’s Day is synonymous with roses, and this year, we’re excited to introduce three stunning varieties from our Senti™ Rose collection—designed to inspire florists and enchant customers. With their rich colors, unique shapes, and superior quality, the new Senti™ varieties are a game-changer for any floral creation. These varieties are now available through leading wholesalers.

MEET THE NEW SENTI™ VARIETIES:

Senti™ Intensity – A statement of passion

This deep, velvet-red rose captures the essence of love and commitment. With its high-centered bloom and soft, velvety petals, it’s the ideal flower for creating classic, elegant arrangements with a touch of intensity. Its symmetrical bloom and long vase life make it a florist’s dream.

Senti™ French Kiss – Romantic with a playful twist

Blending charm and sophistication, this bold pink rose is perfect for adding a vibrant, romantic touch. With its full, garden-style bloom and nearly thornless stems, Senti™ French Kiss is versatile enough for both large bouquets and minimalist centerpieces. Its lush, feminine look and rich color make it a must-have for any Valentine’s display.

Senti™ Bakea – A soft, vintage beauty

For those seeking a unique twist, Senti™ Bakea offers a warm peach hue that radiates softness and elegance. With its rounded shape and vintage aesthetic, it brings warmth and depth to floral arrangements. Its sturdy, long stems and high durability make it easy to handle while ensuring long-lasting beauty.

Why Choose Senti™ Roses for Valentine’s Day?

Extended vase life: Ensures your creations stay fresh for longer.
Exceptional versatility: Adaptable to various design styles, from bold statements to soft, romantic arrangements.
Superior performance: Strong stems, disease resistance, and high productivity ensure reliable quality.

At Danziger, we’re proud to push the boundaries of floral breeding, and the Senti™ collection exemplifies this innovation. These roses offer growers, florists, and retailers an opportunity to stand out by delivering premium-quality flowers that evoke deep emotions and create memorable floral experiences.

*Senti™ Intensity and Senti™ French Kiss*

A Milestone for Danziger

The commercial release of Senti™ Intensity, Senti™ French Kiss, and Senti™ Bakea marks a significant step in our journey. With decades of experience in floral innovation, we’ve designed these roses not only for beauty but also for performance, offering exceptional durability, ease of handling, and visual impact.

Make this Valentine’s Day unforgettable by choosing roses that go beyond the ordinary—because love deserves nothing less.

? For the full article, visit Thursd: Love in Bloom

It’s Time to Go PRIME

It’s Time to Go PRIME: Creating the Next Generation of Hybrid Impatiens

Introducing SOL LUNA PRIME™

The main goal of our breeding programs at Danziger is to create varieties that are more efficient for growers while still maintaining a beautiful, retail-ready plant that draws home gardeners in. We don’t take the term ‘breakthrough’ lightly. That’s why we’re so excited about SOL LUNA PRIME™ Hybrid Impatiens. This series truly embodies breakthrough genetics. It is revolutionizing the hybrid impatiens growing experience by offering a shorter cycle, earlier bloom and outstanding uniformity across the colors. Best of all, it delivers the wow factor and flexibility home gardeners need to encourage purchase.

SOL LUNA PRIME™ blooms up to seven days earlier. Finishing early gives growers shipping flexibility and a jump start on the season. This series is also exceptionally uniform across all six colors. In addition to shipping advantages, this means garden centers can create stunning displays in a rainbow of colors that will stand out at retail. It also adapts well to varying weather conditions with outstanding wilting recovery, which can prolong its shelf life.

This series features a mounded, well-branched and uniform habit. It performs well in quarts, gallons or hanging baskets, flowering abundantly in six colors including Light Salmon, Orchid, Peach, Pearl, Red and White.

SOL LUNA PRIME’s flexibility and adaptability also brings great performance to home gardeners. This series thrives in both sun and shade, taking the guess work out of where to place it in the garden. Its mounded habit keeps it from getting leggy and bare, creating beautiful containers, hanging baskets and landscape displays that look good all season long.

“Many home gardeners don’t fully understand light requirements,” says Lisa Heredia, marketing and key accounts at Danziger. “Providing them with a colorful, flexible hybrid impatiens series opens up planting opportunities and makes them feel more successful in the garden. As we all know, successful gardeners become repeat customers.”

Here are few tips for growing this innovative new hybrid impatiens series.

Propagation Tips for SOL LUNA PRIME™ hybrid impatiens

It is recommended to stick SOL LUNA PRIME™ hybrid impatiens on priority. This series is priority number 3 out of 4 categories. We recommend spraying Adjuvant at sticking. To reset flower response, spray Ethephon at 300 ppm the day after sticking. One hour of Ethephon on the leaves is sufficient. Maintain an average daily temperature of 70° F.

Average growth time is 4 weeks. Be sure to monitor and keep pH levels between 6.0 and 6.5

Rooting tips

Week 1- Keep temperatures between 72° and 74° F. EC level should be at 0.50. No feeding is required this week. Apply fungicide the day of sticking.

Week 2- Similar to week 1, be sure to keep temperatures between 72° and 74°. No feeding is required at this time. Apply your second fungicide application.

Weeks 3- Keep temperatures between 72° and 74° and plants should be off mist by this time. EC should be .50 to .70. Feed if necessary, at 80 ppm N.

Weeks 4- Drop temperatures to between 70° and 72°. Keep EC levels at .80 to no more then .90 and fertilize at 80 ppm N in mist. Pinching is not recommended.

Finishing Tips

Average finishing time from liners is 7 to 8 weeks. We recommend maintaining a low EC level for proper growth and sizing of each SOL LUNA PRIME™ variety. Liners can be transplanted when plants are rooted and actively growing.

As with all hybrid impatiens, SOL LUNA PRIME™ responds to temperature to grow and flower. Grow warm to finish faster at an average of 72° for maximum growth. Growing cooler can be done but will add time. SOL LUNA PRIME™ does not require any pinching and is daylength neutral. From weeks 7-8 fertilization should be at 80 to 125 ppm N to maintain EC at no more than 1.0.

Growth Regulators

If you require a plant growth regulator, we recommend .10 or 1 tenth of 1ppm Paclobutrazol as a light drench application early. A Paclobutrazol drench can be used at .25 to 0.5 ppm as needed for finishing.

Soil and Water

Be sure to maintain a ph of 6.0 to 6.2 in irrigation water. Water and feed as needed.

Monitoring your water is key for just about any crop. Knowing the pH of your water can help you make the right decisions about additives.

Impatiens transpire readily (cool themselves). Added humidity at night can help them perceive the correct temperature and finish on schedule. This can be achieved by watering later and wetting walkways in the evening. A dry environment can lead to added grow time.

Light

SOL LUNA PRIME is daylength neutral.

Pest and Disease Control

For Botrytis, Cyprodinil+Fludioxonil, Iprodione or Polyoxin can be used. Pythium and Phytophthora can be controlled with Propamocarb.

We recommend spraying a broad-spectrum fungicide after transplanting.

As with any crop, paying attention to the small details with hybrid impatiens can make a big difference.

DURABELLA® Designed to Blend, Developed to Last

Designed to Blend, Developed to Last

DuraBella®, Danziger’s combinations program, is focused on developing and optimizing two- and three-variety plant combinations. The program is built on in-depth breeding work and the precise selection of varieties that complement each other in growth habit, vigor, and visual appeal—ensuring they grow and blend well together in a single mix. Each DuraBella® recipe uses just one liner of each variety, resulting in reduced input costs, lower water usage, and a lighter root ball that supports better shelf life and improved consumer satisfaction. These combinations are engineered to deliver consistent performance across diverse climates, with strong retail appeal and continued vigor in home gardens.

Built on Research. Proven in Production

The DuraBella® program is backed by extensive research and continuous testing. Each combination begins with the careful selection of varieties that align in growth rate, vigor, blending harmony, and aesthetic compatibility. The combinations are then tested throughout the world – in the U.S., Europe, and Asia – at international trials conducted across diverse climates and production systems. These trials evaluate performance under real-world conditions and provide proven adaptability. Our global testing process ensures that each DuraBella® recipe is reliable, and ready to provide beauty and efficiency.

Tailored Combinations Through Global Collaboration

DuraBella® is the result of close collaboration between Danziger teams in North America and Europe. United by a shared commitment to excellence, each team brings deep knowledge of local growing conditions, consumer preferences, and market demands— enabling the creation of a broad portfolio of recipes tailored to different regions. Whether it’s a hanging basket mix or a premium patio pot, each DuraBella® combination is carefully tailored to deliver beauty and performance in every market.

DuraBella® brings together perfectly matched plants for outstanding performance. With reliable results for growers, visual appeal at retail, and long-lasting beauty for home gardeners.

GROW YOUR SUCCESS

Empower your success with our tools and information

Welcome to our “Grow Your Success” page, designed to empower you with the tools and information needed to maximize the potential of our genetics. From technical information and an extensive image library to retail solutions and product availability, we’ve got everything you need to achieve success. Explore the details below and see how we can support your journey to excellence.

Technical information

We support you with comprehensive technical information available in multiple languages , including specifications,
propagation & finishing tips and trial pictures to help you get the best outcome from our genetics.

Click here

Image library

Enjoy the convenience of accessing our catalog images for your needs!
We offer a wide range of beautiful images to help you sell our genetics
easier. Simply fill out the form, and download.*

Click here

Availability in a click

You can conveniently check the availability of our products online
on our website. Stay informed and plan your purchases effortlessly.

Click here

*Please note that all images presented on this platform are either property of Danziger or are used by permission,
and any use or transfer of these images is subject to the above and to Danziger’s sole discretion.

DANZIGER’S PETUNIAS Designed to Perform, Bred to Impress!

Our petunia line up is all about delivering more – more color, more performance, and more impact. From compact, well-structured varieties to bold, trailing types with unique flower patterns, each series is designed to meet growers’ needs and captivate consumers. Ours 2026 introductions showcase vibrant new colors, innovative patterns, early blooming abilities, and outstanding garden performance – perfect for containers, baskets and landscape settings.

CAPELLA™ – The “CONTROLLED GROWTH”

The CAPELLA™ series is known for its naturally controlled habit, making it the best choice for quart production. It will continue to gain size, filling larger containers or garden beds – an ideal series for both growers and consumers.

NEW 2026 – CAPELLA™ Hello Sunshine

CASCADIAS™ – The “BASKET”

The CASCADIAS™ series is an early flowering petunia bred for large flowers and cascading beauty. Its semi-trailing habit makes it perfect for premium baskets and combinations, ensuring vibrant displays for any market.

NEW 2026 – CASCADIAS™ Lavender Ice

AMAZONAS™ – The “EXOTIC BEAUTY”

The AMAZONAS™ series offers excellent garden performance, drought tolerance, and striking coloration. This award-winning series stands out in pots, baskets, and creative combinations – adding interest and strong retail appeal to any market.

AMAZONAS™ Plum Cockatoo

AMORE® – The “FIVE HEARTS”

The AMORE® series is instantly recognizable by its five hearts on every bloom pattern.
Early to flower and rich in emotional appeal, it’s perfect for pots, baskets, and eye-catching retail displays.

AMORE® Queen of Hearts

RAY™ – The “UPRIGHT”

The RAY™ series delivers large blooms and a uniformly mounded habit. Ideal for small pots and trendy combinations, bringing bold color and structure to any setting.

RAY™ Shadow

SPLASH DANCE® – The “SPECKLED”

The SPLASH DANCE® series captivates with its unique speckled pattern and bold color combinations. Carefully tested and trialed to retain its pattern even in heat, it blooms early and performs beautifully across baskets, patios, and landscapes. A standout choice for striking retail impact.

SPLASH DANCE® series

RED CARPET – The “NOVELTY”

Blue Diamond™ a new variety in the RED CARPET collection, offers a compact, controlled habit that’s perfect for small pots at retail. It also boasts strong performance when planted in the garden. It has a semi-trailinghabit as it matures, making it ideal for hanging baskets, patio pots, and as aground cover. This plant is a true multitasker for growers and consumers alike.

Blue Diamond™

LITTLETUNIA® – The “SMALL BLOOMS, BIG PERFORMANCE””

The LITTLETUNIA® series is ideal for combinations, baskets and color bowls, offering mounded plants with excellent garden and retail performance. With strong weather tolerance and long shelf life, these petunias deliver vibrant color and reliable blooming from production to consumer use.

LITTELTUNIA® Pink Splash

Sharon’s choice for season extanders

PLANNING AN ORDER FOR SUMMER DESIGNS

As a container garden designer planning around my customers timelines can push out the planting season meaning creating when the weather is hotter, and more humid. I choose and design my high summer order with plants that are bred to be adaptable to climatic changes, disease resistance and with better water resilience. Later planting means I take a 2-season approach with containers that can carry through into fall, the colors and varieties in my order reflect this. Now is the time to plan and place it with my grower. I have a fantastic grower whose greenhouses will be full of the latest varieties of season extenders all suited to the hotter months. For my container designs Impatiens Sol Luna Ultra Violet and Angelonia Alonia Big Cherry will feature as the thriller and structure, happy in both sun and shade with large vibrant violet/pink flowers Sol Luna will deliver a ball of color when planted next to the Angelonias tall upright and vibrant cherry stems, a fantastic combination of color and impact, both varieties will flourish in the heat.

I note with excitement that in 2025 the Helianthus Sol Seeker collection will be available, from yellow through to bronze, and with different habits, these stunning sunflowers grown from cuttings not seed are less water dependent than other sunflowers making them so much easier to maintain in containers, a factor that is becoming increasingly important when choosing plants. I will look forward to designing around them as my thrillers next season. I need to focus on this year’s design first with so many new varieties coming next year I can get distracted.

For fillers and spillers Verbena Vanessa Compact Bordeaux is perfect, upright and compact with tolerance to mildew and color cycling makes it an obvious choice over other verbenas, as does Petunia Amazonas Plum Cockatoo, it has everything my customers love, a unique green ruffled flower edge, transitioning through white to a purple throat adds so much color variation to a design without having to sacrifice flower power. It’s weather resistant blooms can cope well through summer storms.

I want a second design to be lower in height and flowing with hotter colors of oranges, reds and yellows. I can still use the thriller, filler, spiller approach taking into consideration the habit of each plant to suit my needs. New this year is Bidens Blazing Star, with each flower creating a distinctive star pattern in yellow and orange it creates a focus for the eye, mounding and semi trailing its continuous flowering is perfect for the hotter months.

With this container I want to attract pollinators and hummingbirds, so I am including both Mimulus Mai Tai Red and Lantana Gem Compact Yellow Topaz, both are hummingbird magnets and beloved by butterflies and pollinators. Continuous bloomers and drought tolerant they are perfect for a ‘hot’ container.

The final spiller and a plant that performs consistently in both containers and hanging baskets is Portulaca, the choice of color and habits is mind blowing, Pazzaz Nano Fuchsia Imp with large bright fuchsia flowers that stay open longer, will bring a real punch of color, and complement all the other hot brights that I am using. Again, drought tolerant which is very much the theme for this container with a tropical vibe, it will flow over the side but remain compact enough for the size of my design. I have spotted the Mega Pazzaz Papaya Twist which will be available next year, I’ve placed it on my wish list. It’s certainly one to use next season.

Order complete and with 2 designs for the extended summer season that will look fabulous on any porch or around a pool, I’m really looking forward to creating with my choices through the summer months.

WEDDING FLORAL TRENDS IN 2024: BLOOMS, BOUQUETS, AND BOTANICAL BEAUTY!

AH, WEDDINGS –

The day where lovebirds tie the knot, and everyone gets to have a good cry (and maybe a cheeky dance).

If you’re helping plan a wedding in 2024, or just love a bit of events inspiration, you’re in for a treat.

This year’s trends are all about making the couple’s big day as unique as their personal love story, with a special spotlight on stunning floral arrangements.

So, grab a cup of your favourite drink, settle in, and let’s dive into the delightful world of

2024 WEDDING FLORAL TRENDS!

#1 MICRO WEDDINGS WITH MEGA IMPACT

Micro weddings thrive in 2024, offering intimacy, less stress, and the chance to splurge on special touches like lavish floral arrangements.

With fewer guests, couples can create elaborate centerpieces, flower walls, and personalized floral details.

Imagine a chic garden party with lush blooms or an extravagant indoor setting with floral ceilings, like the stunning Enchanté™.

A tiny guest list and divine florals create huge memories!

#2 BOLD COLOURS

In 2024, bold, vibrant colors are taking over floral arrangements.

Couples are embracing deep greens, royal blues, bright oranges, and rich purples like never before.

Imagine a colorful arrangement against a pure white wedding dress—what a striking statement!

#3 STATEMENT BRIDAL FASHION

In 2024, bridal fashion is all about making a statement with flowers.

Think dramatic sleeves, colorful dresses with floral appliqués, and bridal jumpsuits. Flower crowns, embroidery, and bold bouquets are trending.

Grooms are joining in with bold suits, patterned ties, and quirky floral boutonnieres, some even covering the entire lapel.

It’s a year for breaking the mold and showcasing personal style.

#4 EXPERIENTIAL DINING

Food is always a highlight, and 2024 weddings are taking it to the next level with experiential dining, complemented by floral details.

Interactive food stations, build-your-own dessert bars, and gourmet food trucks are all in vogue.

Floral decorations on dining tables, edible flowers in cocktails, and even flower-infused desserts are adding a touch of botanical beauty to the feast.

It’s all about making the meal a memorable experience for everyone.

#5 STATEMENT BRIDAL FASHION

Entertainment is getting a personal twist. It’s all about keeping guests entertained and creating an unforgettable atmosphere surrounded by flowers.

You could tie this in with the trend of hanging florals and have a room dressed fully in florals surrounding a sofa – the perfect makeshift floral-photo booth!

Or just a stunning floral wall, these simply never get old and are the perfect backdrop for any photoshoot or quick selfie.

Another trend that continues to flourish are broken arches.

DANZIGER COLOMBIA TOUR 2024 WITH XLENCE® WINNER!

BEHIND THE SCENES OF COLOMBIA’S BIGGEST FLOWER FARMS!

Do you remember the amazing Unlock Your XLence® competition we held with Mayesh Wholesale back in September?

Michael Brazier, the winning florist who won a trip-for-two to Colombia, toured the Bogota area and behind the scenes of the flower industry on last April.

Check out this extraordinary experience day by day! It was an incredible tour full of insights and discovery.

HOW DID IT ALL BEGIN? ?

When Michael discovered the Mayesh and Danziger “Unlock your XLence®” competition, it was his mother Rebekah’s sage advice that led him to create something truly extraordinary—a breathtaking bridal dress made entirely of XLence® blooms, winning them a trip.

This creation not only won Michael the competition, but also led to an unforgettable trip to Colombia for two, where their journey together became a testament to the enduring bond between mother and son.

During the journey, Michael met with some interesting people in the industry, got to know some highlights and novelties, toured behind the scenes of blooming and cultivation and more… much more!

XLENCE® Gypsophila winning designer — Michael Brazier- the winning florist

#XLenceWinner #MayeshWholesale #Imaginemoreflowers #DanzigerColombiaTour #FloralDesign

DAY #1 RECAP: 8.4

Michael arrived to Bogota. Ana Ramirez, our gracious host and Marketing Key Account NA, greeted him with a warm smile.

Their adventure began at Jardines De Los Andes and Flexport farms, where fields stretched as far as the eye could see, filled with nature’s finest creations. Enormous greenhouses and full beds of the lovely Golden Glory™ Solidago, graceful Scoop® Scabiosa, and splendid Skyler™ Veronica.

This was only the beginning. More enchanting discoveries and floral wonders followed! ??

Danziger Colombia Tour- Michael & Rebekah Brazier with Danziger team

Danziger Colombia tour- A visit at Jardines de los Andes farm

DAY #2 RECAP: 9.4 ?

What would YOU have done if you were given the opportunity to freely cut and design?!

Michael continued the Danziger Floral Journey in Bogota Colombia. He had an amazing experience at Danziger show room.

There, he has the opportunity to bring dreams to reality! Can you imagine, going to see Danziger secret garden and having the chance to freely cut and design?

Definitely a unique floral experience.

Michael chose the beautiful chrysanthemums- ALMENDRA™ and the INSPIRACION™ NECTAR, and also SKYLER™ PINK Veronica, Green Dragon® and the powerful BLACKBERRY SCOOP™ Scabiosa, with some other varieties. As you can se he created a colourful marvellous arrangement!

Michael Brazier's design — Michael Brazier’s design

DAY #3 RECAP: 10.4 ?

From the vibrant showroom of Hosa to the bustling La Gaitana Farm, Michael’s third day in Colombia was nothing short of enchanting!

Michael stepped into Danziger’s showroom in Hosa, where he was mesmerized by the stunning Chrysanthemum varieties. Teaming up with a local florist, they crafted spring arrangements bursting with Colombian colors.

At La Gaitana Farm, Michael witnessed the magic of post-harvest preparations for Mother’s Day bouquets. Joining forces with the florist once more, they created a heartfelt bouquet, a special gift for Michael’s mother, Rebekah.

In the bouquets they featured ROMANCERO™ and ALMENDRA™ Chrysanthemum, SCOOP® series Scabiosa, Some new SENTI™ Roses, and more. It came out beautifully!

Spring arrangement with ROMANCERO™ Chrysanthemum

Mothers' Day arrangement with SENTI™ Roses — Mothers’ Day arrangement with SENTI™ Roses

DAY #4 RECAP: 11.4 ?

What a great Day! Imagine yourselves standing in a middle of an ALL WHITE farm, filled with XLENCE® Gypsophila.

The El Pandero farm hosted Michael and showed him the classic XLENCE® and some tinted beautiful green, pink, yellow, blue, and red XLENCE® too! Michael learned about all the process of tinting and post harvest of this amazing variety.

Michael had also prepared an amazing design from 100% of Danziger Varieties, featuring white and tinted XLENCE®, ALMENDRA™ Chrysanthemum, SCOOP® SERIES Scabiosa, GREEN DRAGON® and more. WOW!

Michael's Mom, Rebekah, in the farm — Michael’s Mom, Rebekah, in the farm

Post harvest of Xlence®- El Pandero farm

DAY #5 RECAP: 12.4 ?

On the fifth day of his Colombian adventure, Michael had the time to explore, bond and enjoy the day with his mom, Rebekah.

Michael and Rebekah visited the sights of Bogota, enjoying each other’s company and the city’s wonders. From Monserrate’s panoramic views to the mesmerizing Zipaquira Salt Cathedral, they embraced every moment of exploration. Walking through Bogotá’s historic streets, they felt the city’s vibrant culture come alive. It was the perfect conclusion to this special week.hgjh

What an incredible week! From the vibrant fields to the historic streets, Michael cherished every moment of his Colombian adventure. ‘This trip was an opportunity for me to learn and explore, surrounded by the beauty of Danziger’s blooms,’ reflects Michael. He added ‘a heartfelt thank you to Ana and the Danziger team, who went above and beyond to make this such a memorable time. I loved every minute!’

International Women’s Day 2024

This year, on International Women’s Day, show a special woman in your life what she means to you. Show it with flowers!

We’ve designed a series of heartfelt greeting cards for you. Just attach them to a bouquet and send them. It’s ready for print!

Let’s spread love, appreciation, and empowerment.

Together, we can make this International Women’s Day truly unforgettable!

? Download the cards here ?

International Women’s Day 2024

This year, on International Women’s Day, show a special woman in your life what she means to you. Show it with flowers!

We’ve designed a series of heartfelt greeting cards for you. Just attach them to a bouquet and send them. It’s ready for print!

Let’s spread love, appreciation, and empowerment.

Together, we can make this International Women’s Day truly unforgettable!

? Download the cards here ?

INNOVATE WITH US: STAY AHEAD WITH DANZIGER’S 24-25 CUT FLOWERS CATALOG

We are proud to unveil our brand new 2024-2025 cut flower catalog, presenting more than 100 high-quality new varieties!
With just a click, you can enter a bright new world of innovative products enabling growers to become pioneers and rapidly respond to market trends and needs. So check out the catalog to stay one step ahead !

As always, we are committed to offering the high-grade cut flower varieties you need to let your business bloom. A few of our novelties will be on display at the upcoming Aalsmeer Trade Fair in the Netherlands.
Join us at stand 2.18 from November 7th to 9th, where you’ll have the opportunity to witness firsthand the beauty and potential of our newest novelties. This event promises to be an exciting journey into the world of flowers, and we look forward to sharing it with you.

Danziger, with a tradition of innovation, is also taking full advantage of digital innovations. Our 24-25 Cut Flowers Catalog abounds with features our customers will love, making it easier than ever for growers, wholesalers, and retailers to provide their customers with highlights and customized information using:
• Huge assortment of images for viewing and downloading by clicking the link in the digital version
or scanning their code (in the back cover of the catalog)
• Links to expanded technical information on our website.
• Links to videos of specific products

We’d like to turn the spotlight on three striking new varieties showcased in our cut flower catalog:

ENCHANTÉ™: Brilliantly Blue
With its spectacular and truly glowing deep blue color, this captivating new variety has a strong presence, voluminous inflorescence, as well as long, strong and flexible stems.
You’ll be enchanted by this eye-catching variety, with its unique domed shape, that adds a three-dimensional appearance to any arrangement – beautiful both fresh and dried. It has the added benefits of being odorless and having a long vase life.

UNICORN™: Dynamic Blooms
This new and versatile variety, that is a perfect fit for current green trend, offers infinite options for creativity and design styles. Thanks to its flexibility, long stems, abundant inflorescence and strong presence, just adding a few of these uniquely shaped blooms can add freshness and dynamic movement to bouquets, table arrangements and canopies.

SAFORA™ CLASSIC BLUE: Elegance at its Best
SAFORA™ CLASSIC BLUE is a real stunner, with a rare and delicate pastel color that is incomparable and is always in great demand. This high-quality new variety, with its tight-angled inflorescence structure and long and heavy stems, provides extremely high yields of abundant classic blue colored flowers. This much sought after color adds that special touch to any arrangement, ensuring ongoing demand for this unique gem.

About Danziger
Founded in the 1950s, Danziger is one of the world’s most innovative floriculture companies; creating extraordinary flower varieties that help customers all along the supply chain, achieve extraordinary success.
Powered by one of the flower industry’s largest R&D departments, and with cutting-edge propagation facilities and nurseries in Israel, Guatemala, Kenya, and Colombia, Danziger supplies elite quality vegetative material to about 1,000 customers in over 60 countries.
Danziger manages hundreds of varieties under Plant Breeders’ Rights. Through collaborative partnerships with growers, Danziger continuously explores new ways to capture the market’s imagination, while staying true to its roots as a family business.

For more information, please visit our website at: www.danzigeronline.com or contact our marketing team at: [email protected]

Why the World of Competition opened the door for Deborah De La Flor / Interview by Alison Bradley

For those who do not believe that taking part in competitions encourages participants to ‘grow,’ they need look no further than the international career of Deborah De Le Flor. She has not only had the privilege of representing her Country in the World Cup, but has gone on to become a judge, and, together with her husband Gus, founded the Gateway to the Americas International Floral competition in 1996. This is now considered to be the premier floral competition throughout the Americas.

1. How did you first become interested/involved in flowers?

As a child, while on vacations, I would remove seeds from flowers and bring them home to South Florida and try to grow them … some grew others did not. I learned quickly what I was able to grow in the Sub Tropics.

2. Have you been professionally involved in the flower industry?

43 years. I started working in flowers in 1980.

3. Do you see International Women’s Day as important and, if so, why?

I am proud there is an International Women’s Day. I am proud of all the Women who came before me in history, who made it possible for women to vote and speak out for the rights of all Women.

4. Do you believe that being a woman in the flower industry is more challenging than if you were a man?

This thought has never even crossed my mind. I have never felt in any way that I was not up to the job of owning my own business regardless of what industry or field I may have chosen.

5. Do you recognise some common challenges that women face in this industry, and have you encountered some personally?

6. How did you go about overcoming them?

Not applicable

7. What is your advice for young women starting out in this industry?

My advice is to go for it! Start small so that your business grows at a comfortable rate. You must have great work ethics, be extremely organised and hire staff to do the things you aren’t the best at. Always be the Cheer Leader for your staff, you will build loyalty for years to come. If someone is not a good fit for your business, don’t be afraid to have them move on as soon as possible. You don’t need to have a bad apple.

Your business will become a well-oiled machine! When the holidays come around it’s busy, but smooth sailing all the way! It’s a glorious thing!

8. What do you love most about your work?

I adore the FLOWERS of course! Every little blossom makes me happy.

9. What are some of the more significant milestones in your career?

Representing the USA in 2004 in the Interflora World Cup of Floral Design in Melbourne Australia, the experience to last a lifetime.

Being asked to Judge that very same Competition years later! 2015 in Berlin, in 2019 in Philadelphia and now I am thrilled to announce I will be Judging the World Cup once again in Manchester, England 2023! I absolutely adore this extremely important task, which I take very seriously having been a competitor in the past. To view all the extraordinary floral artistry each competitor has created, is truly something to behold!

Such an honour!

10. Can you briefly describe some of your more special or most appreciated moments?

I am so extremely blessed to be appreciated in this industry. I’m not really sure what exactly I have done to deserve all the wonderful recognition I have received. So many wonderful awards over my 43 years, and shocked and surprised to receive each one of them.

11. Apart from flowers, what else are you passionate about?

Life! Nature! Mountains, creeks, the woods, animals, people! Everything!

It doesn’t take much to excite me! I love everything and everyone!

12. Is there anything else you’d like to share with our members?

Know how very blessed we are to work with God’s incredible creation of flowers! Keep sharing the beauty, joy, and comfort that flowers bring to the world! One blossom at a time!

Discover an Unselfish Approach with Linda Johnsen / Interview by Alison Bradley

There is something special about a florist who has the respect of those who know and work with her but is also the ‘mother of invention’. How many of us I wonder use the handmade wire armatures fashioned out of stub wire? But do you know who was the first to invent them? Linda Johnsen is the person behind the world-famous ‘Linda Technique’. More than that, she is co-founder of the amazing Shishi organisation. She has a quiet approach to floristry, but Linda is an encyclopaedia of knowledge and floral experience.

1. How did you first become interested / involved in flowers?

From an incredibly young age I have been very interested in creating something, being creative, but that it became floristry was accidental. Early on I got an extra job in a flower shop after school and during holidays, I quickly became fascinated, and it opened my eyes to the fact that flowers were a material/tool that I could express something and create something with.

Flowers and botanical materials were then more like a tool to express oneself and at that point also came my love of the material.

It was also fascinating to work with living material that changes all the time and that you create moments that don’t last.

2. How long have you been professionally involved in the flower industry?

Throughout my life. I started early with competitions and was very active, even though I was not initially a competitive person either or so extrovert, I had an inner faith and strength to overcome it and thought that it was only myself who put a limitation for myself. So, I kept doing the things that felt uncomfortable to me and got better and better at challenging myself.

I have been professionally involved in many aspects of the industry for almost 38 years, as a flower designer, teacher, lecturer, demonstrator, designer, competitor, active in all aspect of a competition, international judge, and in my own company Shishi and also my own flower shop Shishi Blomster.

3. Do you see International Women’s Day as important and, if so, why?

Yes, it is important, but should not be in 2023…….

And we still have a long way to go.

From western society’s struggle for equal pay and career opportunities to basic human rights and fights even to attend schools in other parts of the world.

A country’s progress and development is of course limited when you are only using half of the population.

4. Do you believe that being a woman in the flower industry is more challenging than if you were a man?

Our industry is dominated by women and most women cheer for women and embrace a woman’s success, but women can also be women’s worst enemy because, for better or worse, they more easily identify with another woman and then traits such as jealousy and envy can also emerge. The fight for women’s rights must also be fought by all women, it is easier for some to accept and cheer on a man’s success and leadership even in a female-dominated profession.

We women must cheer and embrace each other.

In this industry, women have had to think more like a man, also in demeanour and floristic expression – the masculine expression has been more easily prized.

Throughout the ages, our industry has been dominated by men at the top in various professional organisations and who make decisions for our industry, why is it like this in a female-dominated industry?

Today, I feel that women have taken a more natural place in our industry.

5. Do you recognise some common challenges that women face in this industry, and have you encountered some personally?

In the countries where I have worked, I have not personally experienced anything that has affected me very much, there have only been a few times where I have felt uncomfortable because I am a woman with regard to comments and attitudes, which may also be due to cultural aspects. The worst thing is if you are overlooked or ignored. Men can also have problems where they feel uncomfortable and unsure of how to relate to independent, knowledgeable and strong women – do they feel challenged and threatened perhaps?

6. How did you go about overcoming them?

I just stored it and went about doing what I am doing – my way.

7. What is your advice for young women starting out in this industry?

Our profession may at first glance look like a glossy picture surrounded by beautiful flowers, but there is so much more, hard work, heavy lifting, demanding work and a low-paying profession. To succeed, you have to work hard, it doesn’t come naturally, but if you have passion and a genuine interest in what you do, you will get far. In any case, it is important to follow your intuition and your dreams, listen to your heart for what feels right for you! Sometimes reason can be our worst enemy. I have always thought that I am privileged to have been able to do what is my passion for a living, it is a privilege and not something I take for granted.

Do it your way and trust yourself!

8. What do you love most about your work?

The creative process!

The strange thing is that I’m much happier with the process than the result, when it’s done, I’m done and move on to the next thing.

The creative process is for me one of the most interesting. For me it is about the journey not the destination.

I also love the everyday work, just to do a beautiful bouquet for a customer, taking care of the flowers, doing a display, working in a team with my colleagues, small everyday things and moments are underestimated.

I love working in a team towards a common goal without an own agenda, where we make each other better.

9. What are some of the more significant milestones in your career?

First time I became a Norwegian Champion.

When I realised that our skills in floristry can be used in many ways, because our education has many basic elements in common with other skills, basic things such as colour, composition, ideas, and this gave me opportunities which I could use in product design, as a decorator, and in interior design. This opened my eyes.

Creating my own Company Shishi in 1988 with my Estonian colleagues Mart Haber and Taivo Piller.

As the first and only one in Norway to receive the award: The Laurel wreath prize in 2018, For unselfish efforts for the profession and the industry over time, far above and beyond what could be demanded and/or expected.

10. Can you briefly describe some of your more special or most appreciated moments?

How to start, I have so many moments!

Some years back I was a part of an international group who were working on the judges certification project and when it was ready, some of the group had to do this exam ourselves to be a national and international judge, it was a huge work to prepare all the personal documents to prove what you have done and the experience within the industry. When I started to dig into my own past, I realized how much I have been involved in and how much I have done, it was like walking through a memory lane.

I have been so lucky to travel around many parts the world, for work as a designer, teacher, judge, lecturer and demonstrator.

Inspirational meetings and collaborations with colleagues around the world are one of the most valued things, and some of them have been very inspiring and had a great impact on me.

In 2017 our King and Queen were both 80 years old and our government gave them a party at the opera house in Oslo, I had the pleasure to decorate this event, which was a great honour and a memorable thing to be allowed to do.

Being a judge in World Cup in Berlin.

When in 1997 I was awarded the Professional Award ‘For outstanding efforts over several years to raise the professional level’ and in 2018 The Laurel wreath prize in 2018, ‘For unselfish efforts for the profession and the industry over time, far above and beyond what could be demanded and/or expected’. This was a strong recognition from the industry that touched me a lot.

Feedback that my work in this industry has made an impact on some people, and that makes me very happy.

11. Apart from flowers, what else are you passionate about?

It is very inspiring to follow other designers from other skills/handicraft like ceramics, glass, jewellery designers, skills that work with shapes and forms.

And I admire people who are engaged and dedicated to their passion, this inspires me.

Interior, art and creativity, there are so many things to explore and try but too little time….

Besides that I like to cook, but only if I have time to enjoy it and to be in it, then it is almost like a meditation.

I am also passionate about what happens in the world, and right now it is the war in Ukraine. It was a real shock for me when it happened 24 of February 2022 and it is still. It is so pointless, all the destruction and cruelty. And we have a responsibility not to get used to the situation and think it is the new “normal” in an apathetic state of mind.

12. Is there anything else you would like to share with our members?

Being a flower designer is basically being a good craftsman! We are not artists, but in some cases our works have an artistic expression because it is also a creative profession.

Our profession is a craft, many craft professions are disappearing, and we have a responsibility to take care of it for posterity as well. We are constantly developing something new, new techniques, expressions… etc., which is very important. But it is just as important to take care of and to let ourselves be inspired and to pass on the traditions and old techniques in our profession, although it can be in a new way.

Why Thriving on Challenges has made Hanneke Frankema who she is / Interview by Alison Bradley

There will be those in the flower industry who think that Hanneke Frankema’s success is like a fairy tale but nothing could be further from the truth. Hanneke’s dedication to her craft and hard work is legendary in the industry. She thrives on a challenge. Like all of us, she has had her disappointments, but she used them to help her ‘grow.’ She embraces everything as an opportunity to learn. Together with her partner Nico, she is building a large studio where she will teach.

1. How did you first become interested / involved in flowers?

When I was young, my parents had a small garden and from an early age when they realised how interested I was in gardening, they allowed me to have a small area for myself. I loved it! From there I decided that I would like to learn more and I went on to attend classes at an agricultural college. In the course, there was a period of one hour per week allocated to floristry/flower arranging. Needless to say, it was very basic but, from that first session, I was hooked! I never looked back.

2. How long have you been professionally involved in the flower industry?

I have been involved for 25 years. I was 14 years old when I first worked in a flower shop and subsequently went on to have my own shop for 8 years. Being a shop owner is not easy particularly because I also decided to study for my Master’s degree at the same time. I was the youngest florist ever to qualify at that time. I was 21 years old. I continued to ‘grow’ by assisting other designers whenever I could and I went on to take part in competitions. I treated competitions as another method to learn. I didn’t always win a prize but I did always learn and that was most important thing for me. I started to win and after that I received invitations to demonstrate so I decided to go freelance. Through it all, I began to form my own style of design. People liked it (winning competitions helped) and I was then asked to teach. However, through it all, I continued to ‘grow’ as a designer.

3. Do you see International Women’s Day as important and, if so, why?

Yes, I do but perhaps not for the reasons you would imagine. It is very important for the industry and particularly in some countries where it is very big. From a growers point of view, International Women’s Day is a highlight in their year. It is not particularly big in our country but there are opportunities for florists to travel overseas to assist in flower shops where this is a serious event.

However, if I may be a bit controversial here, times have changed since IWD first began. I feel that, if for no other reason than equality, surely there should also be an International Man’s Day too! Women need to be strong in this industry to ensure a good business turnover and I consider myself to be a strong woman. It’s nice to be appreciated but there is a fine line between appreciation / celebration and something that ticks a box.

4. Do you believe that being a woman in the flower industry is more challenging than if you were a man?

For me, no. In general, it can be, but do not forget that a high percentage of shops are run by women. The same applies to many competitions where competitors are often women too. Attitudes are changing and therefore things are evolving and, in the main part, I feel that is a good thing. Being a florist is a serious career choice and everyone must have an entrepreneurial approach to not only survive but to thrive. I am proud of what I do but it is demanding work and not for the faint hearted.

5. Do you recognise some common challenges that women face in this industry, and have you encountered some personally?

For many women having children whilst being in business is a huge challenge. I have a great partner who has my back and he makes it possible for me to do what I do. In many quarters, women are still expected to be at home but nowadays things can be very different. Previously a stay-at-home man could have been ridiculed whereas now, as the workplace changes, men don’t look foolish if they decide to be a house-husband. By sharing the load it makes it possible for both parties to follow their chosen path.

6. How did you go about overcoming them?

I don’t have that problem now particularly with my partner. He wants me to succeed and encourages and supports me all the time. People don’t seem to realise that you need to be a business woman / entrepreneur these days. You need to broaden your outlook to find the opportunities that are still out there.

7. What is your advice for young women starting out in this industry?

I am asked this a lot. I am often told by young florists that they want to be me. The thing is that nothing is instant as so many imagine. You have to ‘grow’ to be like me. Start with a good education, assist others as often as you can, go to events, always learn and where possible, take part in competitions. Store all of the information that you learn in a ‘suitcase’ and you will find that when you ‘need’ a technique or an idea you can open your ‘suitcase’ of knowledge. You need to be dedicated and if you fall (and all of us do fall sometimes), pick yourself back up and keep going. You won’t always win but you should always learn. Most important, remember not to be arrogant, but, be self-secure.

8. What do you love most about your work?

You might be surprised to learn that I still love to get new materials. I don’t just means flowers and plants here but sundries and containers too. I love making something from them and something technical gives me as much joy as the flowers themselves. Creating something from nothing is really exciting for me. I also love the travelling (apart for security checks and the actual flying!), teaching, meeting people in fact, the whole package. I am also thankful for the reaction to my work.

9. What are some of the more significant milestones in your career?

Winning the Dutch Championship was almost more important to me personally than winning the Europa Cup. In a way, winning the Europa Cup felt as if I won it for my country too and I am proud of that. Being selected as a judge for the Dutch TV programme Holland’s Best Floral Stylist was a huge learning experience for me and I loved it. It was a vastly different approach that opened my eyes. I stuck to what I believe in and even criticised the choice of some of the tasks. I called it like I saw it and the programme, together with the audience, appeared to appreciate that.

We are now building a small school and even before it’s completed, we have bookings and requests.

10. Can you briefly describe some of your more special or most appreciated moments?

Perhaps some people don’t know that the Europa Cup competition was postponed several times. That was hard. I had to dig deep to keep the adrenalin up and that is exhausting. To keep going for 4 years (because I won the Dutch Championship in 2018) at full speed, running to keep your focus up after such a long wait was hard for all the competitors. You need to be strong to do that.

11. Apart from flowers, what else are you passionate about?

My family and our home, our garden, and our building. I have more free time than most florists have so I can have days off which is quite different. It allows me to be able to find a balance in life.

12. Is there anything else you would like to share with our members?

Fight for what you want. Do not expect everything to come to you but keep your eye open for possibilities. Work hard and keep going and then it will come to you.

Photography by Nico Alsemgeest

ARTISTIC CHIC with inspirational florist Moniek Vanden Berghe / Interview by Alison Bradley

There has been much debate about the difference between a florist, a flower arranger, a floral designer and a floral artist. In the case of Moniek Vanden Berghe, she blows all the arguments right out of the park because she is without question – all of those. Moniek is an artist who became a florist and then, through her books, revealed to the floral world a fresh approach to design. In turn this led to an increase in contemporary, chic bridal floristry.

1. How did you first become interested/involved in flowers?

I was passionate about gardening, I had all the books by Elisabeth De Lestrieux. That is where my botanical knowledge started. When I stopped working as a graphic designer (I did not want to sit in front of a screen all day, I didn’t like to work with a computer). At first, it was all drawing, lettering and designing and I was looking for something new, a performance of my creativity in which I could use my hands. The connection between hands and heart is very important to me.

At a vernissage (private viewing) of an exposition of my paintings I received a very ugly bouquet … that made me think, I want to do this myself, but much better with good taste and nice colour combinations.

I enrolled in 2 schools. At 1 school Mark De Rudder was my teacher (a contemporary and friend of Gregor Lersch) he was a great teacher for me, and at the end of the 2 year course he asked me to become one of the teachers at his new school ‘Florademie’.

6 months later I gave my first demonstration … and the rest is history!

2. Have you been professionally involved in the flower industry?

I was 33 when I began my education to be a future floral designer. A year later I started my shop and career as a teacher and demonstrator. It has been 35 exciting years of interesting work and great meetings with colleagues and others. During my years as a teacher, I met a lot of talented people and I have seen them evolve.

3. Do you see International Women’s Day as important and, if so, why?

When I was young, I was already interested in what “women’s lib” was trying to achieve. It became an important feminist movement. Every year, “Women’s Day” is important to me. The rights that young women have nowadays are not so obvious as they would think. And there is still inequality between men and women, so it is important that the feminist movement stays alert.

Women are beautiful creatures. It is nice if, once a year, they are the centre of attention.

4. Do you believe that being a woman in the flower industry is more challenging than if you were a man?

Personally, I must confirm that I am not that physically strong, which is needed for building big projects. Fortunately, I was surrounded by people who supported me all the way, especially my husband Ward. Together we realised beautiful projects.

The “floral designer” world was dominated by male colleagues when my career began. Gradually, I earned my place and became a source of inspiration for others, especially the women among them who understood that being successful was also possible for them.

I developed my own style from the beginning, and being blessed with a fine feeling for colour, I was soon noticed, because my work was different from others. I had an art education too, so I looked at floral designing from another angle. I always wanted to perform at a high standard in order to continuously show a high level of quality in my creations.

5. Do you recognise some common challenges that women face in this industry, and have you encountered some personally?

I don’t know if I can generalise it, but men are usually more self-assured than women, in our profession too. That is why I am rather a perfectionist, and that doesn’t make is easier!

6. How did you go about overcoming them?

I tried to manage stress, caused by my being a perfectionist. (Meditation and yoga helped me.) But I always said YES to new challenges that came my way. I always had good contacts with my colleagues, which helped me a lot to live happily in floristry.

7. What is your advice for young women starting out in this industry?

A good education, good teachers and different visions are important.

To cooperate with top florists can improve your knowledge and insight.

Realise that the job asks a lot of working hours and dedication.

If you do not mind that, and you have the passion for it, then please go your own way, believing in yourself. Ask for help and advice when needed, that is okay. Experienced colleagues will help you out.

8. What do you love most about your work?

Creating beauty every day. The contact with people because of the flowers. Making people happy, bringing them consolation, touching their hearts with the beauty of flowers in well-balanced and peaceful arrangements.

The challenges … because every assignment is different and asks for another approach, that’s what makes our profession so exciting.

And, of course, the possibility to work with gorgeous flowers and materials.

9. What are some of the more significant milestones in your career?

My first steps in the industry as a demonstrator / teacher at Florademie.

The publication of my first book “Flowers in Love 1” and the fact that it was so well received all over the world.

My collaboration with the design company “Serax.” We made hundreds of designs for them: most were original containers for flowers and plants.

My presentation for AIFD in Washington, USA.

10. Can you briefly describe some of your more special or most appreciated moments?

The presentation of the books was always a very happy moment. After months / years of work finally holding it in your hands and bringing it into the world is incredibly special.

My demonstration tour in Australia. It was such a joy to work with the Australian florists. I enjoyed their skills, their positivity and their humour and it left me with the very valuable friendship of Mark Pampling.

The collaboration with the young French florists, who came over to work with me for several months (Erasmus). I still am in contact with all of them.

A few of them are working with organic flowers now, but with their original touch. I am very proud of them.

11. Apart from flowers, what else are you passionate about?

I love sculpture art, preferably in nature and parks.

I still like gardening, walking in nature, walking and playing with my joyful dog Zazou, and practicing chi-kung in the garden.

And my mushroom-printing and other mushroom-inspired work.

12. Is there anything else you’d like to share with our members?

Do not be guided by hypes and Trends. There are already enough dull flower hoops in every house (often well done). Even if you are an enthusiastic fan of a particular florist, you don’t need to copy him or her.

Be inspired by them but follow your inner compass and always respect the flowers.

Try to find a healthy balance between work and leisure time. (Too bad I failed myself … I often ran from one assignment to another, without enjoying my work.)

Enjoy the beauty of the flowers, let your creativity flow, let your customers and your loved ones enjoy it too!

Five New Plants to Look Out for in 2023

If you’ve been following me for a long time, you will know that I am an obsessive plant hunter. Not only do I love new plants, but I love different ways of using plants we already know.

Mike Fernandez, Danziger’s market manager for North America in GrowerTalks latest Tech On Demand podcast

In the latest Tech On Demand podcast, brought to you by GrowerTalks, host Bill Calkins is joined by Mike Fernandez, Danziger’s market manager for North America. He’s a long-time plant guru and trusted source of knowledge to greenhouse professionals around the world.

They start by discussing the current market, including supply chain issues and solid overall quality that Mike is seeing out there. Then, Mike and Bill jump right into New Guineas and the environmental nuances to consider when shooting for optimum production, focusing on time and temperature. After that, Mike takes a hard look at why the best plan for creating protocols and schedules for URC sticking might just be to stay flexible and make informed decisions on the fly. He also shares tips for minimizing the stress this type of planning can cause. Finally, they spend some time talking about Mike’s trial results with low-input (two or three cuttings) production of baskets and patio pots. The goal with such programs, like Durabella from Danziger, is to help you produce high-quality 12-inch programs with benefits that extend from your greenhouse through retail and onto the end consumer. It’s truly a triple win. You’ll want to listen all the way to the end of this episode, because Mike has a lot of important information to share!

Be sure to subscribe to Tech On Demand on your favorite podcast app like Apple, Spotify, Google, Stitcher and now on Audacy. That way you’ll never miss an episode.

click play below to hear the full podcast

Alison Bradley Interviewing the Inspiring Florist Hitomi Gilliam

Celebrating International Women’s Day

02/03/2022 09:03

Hitomi’s journey in floristry is fascinating. Initially drawn to working with flowers, she quickly realised that she would have to find a way to develop her own style of design. She longed to find a way to incorporate her love of art into floral design. We discovered how she managed to not only achieve that but also become an iconic figure in the world of flowers.

1. How did you first become interested / involved in flowers?

My deep interest in studying Art was discouraged by my very academic-minded parents so I switched to Landscape-Horticulture. This led to a career in specialised growing (I owned a self-start farm/greenhouse business) over 300 varieties of Fuchsias, growing spectacular hanging baskets in season. To keep the income flowing through the winter, I opened a retail plant shop which a couple of years later turned into a flower shop.

The interest in Art evolved serendipitously into the flower shop where I had a daily opportunity to add artistic touches to my designs. I could not have planned my career better.

2. How long have you been professionally involved in the flower industry?

42 years. I was a late starter with floral designing. I was in my late 20’s playing with flowers, DIY in my plant shop when I took on my first small wedding.

3. Do you see International Women’s Day as important and, if so, why?

It is definitely an important observance to reflect on how far we have come… within our lifetime. Also, to recognize and bring to the attention those inequities that still persist in certain sectors.

4. Do you believe that being a woman in the flower industry is more challenging than if you were a man?

Floristry has always employed more women than men, flowers have always attracted women to this profession. Yet at the more high-profile level, the profession was dominated by men. When I came into floristry in the 80’s, 90% of the elite designers and competition winners were men. In my early years after I won some competitions, people were quick to credit my success to whoever built my good structures and props! It took me being on the road to prove that I had built all my own structures. Strong designers were always assumed to be men. It was thought then that women would generally design soft, sweet and pretty arrangements. In order to stand out … you had to design bold, clean and architectural pieces like a man. I chose to design like an artist. This was the non-gender solution for me to that situation.

The exquisite garden style that so many female designers, farmer florists have popularised in the last 15+ years have made it possible for women to lead more freely today and to be recognised for their set of talents and their aesthetics. Social media has allowed that gender line to fade in floristry.

5. Do you recognise some common challenges that women face in this industry, and have you encountered some personally?

I had a reverse experience to gentrify my art style to connect back to the popular style choices in order to stay relevant and to teach more effectively. This is still an outcome of the history of gender inequity in floristry… to excel in the pre-2000 world of floristry dominated by male designers to what it has become in the last 20+ years. The gender inequity I think came from lack of participation by women who could contribute more to the discussion. I found my voice as I started to evolve into an educator, and I ended up as an academic florist after all (my parents finally did recognise my worth). I was too timid in my early years to speak out. To appeal to today’s students, you must be well-versed in their way of designing and their mindset, and then teach them what they don’t know yet… how to add artistry, craftsmanship. tension and distinction.

6. How did you go about overcoming them?

I started to speak out about what I know, what I have studied from the first half of my career… to formulate and follow my instincts and vision that connected me to the world around us… not just within our profession. To be holistic instead of insular within the industry. To reach out to work with other great minds. After I sold my retail flower shop and became a full-time educator. I became more holistic instead of just existing in the world within that shop.

Words are the most important companion to Art. The ability to speak the artistic language is one of the most important assets a florist can have, man or woman. It is how you present on stage… it is also how you present to your clients to win a contract. Showing confidence in your own talent is how you best hurdle those challenges.

7. What is your advice for young women starting out in this industry?

An enduring career comes from knowing your strengths and showing them! And also recognising your weaknesses and constantly working on improving them. To be the best you can be…

Find yourself in amongst like-minded creatives (men and women) and share your knowledge openly… it will help you to rise within yourself and others to continue to evolve.

I recommend having a good balance in your life. While working hard… take time to nourish your mind and body in healthy ways.

8. What do you love most about your work?

As a teacher today, it is important for my work to be relatable. My job is to be able to grow my students from where they are to where they can be. That is my greatest passion… seeing students become confident with their skills and to begin to excel. Teaching is my greatest joy. I am doing exactly what I love!

I am doing this today with my son, Colin, as my working partner. To see him blossom on the technology side to add that element to be able to host good education is amazing. Before the business was dependent on me to succeed… but that is quickly changing to Colin as the talent that I count on. I love that!

9. What are some of the more significant milestones in your career?

Starting to compete 2 years after taking my first small wedding was a game changer for me… it motivated me artistically. I found the ART that I was missing in my diversion away from it.

Inducted into AIFD in 1986, a pinnacle of achievement at that time, followed by a Silver Medal at the Great American Design Competition. (North American Finals)
Gold Medal in 1987 and my first Centre Stage appearance at the AIFD Symposium.
1994 published ‘Earth Man Spirit’ with John Haines – proudest of this book!
1998 was honored with AIFD Design Influence Award
2008 Best of Show & Gold awarded at the Singapore Garden Festival (International)

10. Can you briefly describe some of your more special or most appreciated moments?

Over 20+ amazing years that I was privileged to partner with John Haines AIFD with book projects, teaching together, brainstorming together as friends and colleagues… I value special collaboration, working with other brilliant minds. I covet everything we did together.

Working on my botanical art installation ‘RISE’ honouring achievements of great women in history at ‘Les Fleurs Sauvages’ Art Show at Sotheby’s Institute of Art in NYC in 2018. To be in the art world, to have conversation within it… to make a statement with flowers as an art medium. It was exciting to have my work understood and recognized at a formidable art institution.

Currently… most appreciation goes to my son, Colin for his vision in implementing the best way to reach more students virtually with greatest results. I am so thankful for his ability to help me teach better.

And I am most grateful to work with Gregor Lersch, to teach side by side, to brainstorm, to build a curriculum which will move floristry to a more sustainable way. It is stimulating to think for the future always. I feel most privileged and covet this collaboration with the best floral mind of all time.

11. Apart from flowers, what else are you passionate about

ART & ARCHITECTURE. My bookshelves are filled with Art books, biographies of Artists and Architects… I enjoy filling my mind and eyes with thoughts and renderings by the greatest creatives that ever lived. That’s how I fill my head and heart with the spirit of CREATIVITY.

On my bucket list for 2024 – Venice Biennale

12. Is there anything else you’d like to share with our readers?

Growing Sustainable Floristry with Gregor Lersch and Colin Gilliam through FREESIA Challenge 2022. Creating an exciting pathway to grow floristry for future generations. It is the job of teachers to build expertise in areas that students are most interested in. Sustainable floristry is at the top of the list today.

Alison Bradley Interviewing the Inspiring Florist Jacqueline Boerma

Celebrating International Women’s Day

02/03/2022 11:03

Following in the footsteps of a beloved and highly respected parent is quite a challenge especially when the handover of the educational establishment that her father had created was so personal. The history and layout of the Boerma Instituut is part of the charm but Jacqueline has taken it to another level – Master level. We discover just what that entails.

1. How did you first become interested / involved in flowers?

“I’ve never known anything different! My great grandfather used to have a nursery in the south of Holland. My grandparents had a flower shop in Heerlen, and we lived above the shop. As soon as I could walk, there I was amongst the flowers with Grandma at my side, I learned at an early age about the significance of colours but in a playful way. The flowers just seemed to talk to me! When I got bored, I was allowed to make an arrangement, which later found its way into the shop. My father was also very active in the World of Flowers! Before we moved to Aalsmeer, he studied for the Master of Floristry and Teaching, and with that experience behind him, he was regularly asked to judge shows or organise floral exhibitions. I found it all extremely interesting and always accompanied him as often as I could.

2. How long have you been professionally involved in the flower industry?

“That came very quickly! My father taught at the Boerma Instituut which my parents founded in 1980. When I was 16, I studied for my first professional course. I had no definite idea as to where this would lead me, I just knew I wanted to work with flowers and to be involved with people. It wasn’t my immediate intention to find myself teaching… that happened quite by accident! One day in 1984, after having completed a demonstration in the United States, my father missed his plane, and so he asked if I could fill in for him! Of course, I did, and after that, I never left the Instituut.

3. Do you see International Women’s Day as important and, if so, why?

Here in Holland International Women’s Day could be celebrated much more. Having a day that focuses attention and action around women is as important in 2022 as it was in 1919 (when women got the active right to vote in Holland). I think International Women’s Day is important because in some parts of the world women/girls are still treated as second class citizens. International Women’s Day is a reminder of where we’ve been and where we want to go.

4. Do you believe that being a woman in the flower industry is more challenging than if you were a man?

Some parts of floristry can be more challenging for women than for men. Working in a flower shop can be hard labour; carrying buckets with flowers and water, building flower exhibitions and travelling around the world leaving your kids behind at home, are just some of the challenges.

5. Do you recognise some common challenges that women face in this industry, and have you encountered some personally?

As mentioned, designing flower exhibitions, teaching and travelling while my kids were at home, was a challenge.

6. How did you go about overcoming them?

My mother always took very good care of my children when I was travelling. For me that was the only way I could travel.

7. What is your advice for young women starting out in this industry?

Make sure that you get the best education, travel the world while seeing and learning the different ways of working before you start your own business.

8. What do you love most about your work?

The thing I love the most about my work is that it is different every week. One day I can be teaching the Dutch professional course or organising the International Master course with Gregor Lersch here at the school while the next day I could be in Japan or Russia to give lessons or demonstrate.

9. What are some of the more significant milestones in your career?

There were a lot of significant milestones in my career; teaching in other countries, in 2009 becoming a European Judge in Floral Design, 2013 taking over the school from my father, demonstrating with the International Floristry Teachers and Gregor Lersch at IPM in Essen.

10. Can you briefly describe some of your more special or most appreciated moments?

Working together with my father; giving demonstrations and lessons in other countries. We have had a lot of good and fun times. Nowadays I cherish working together with my son Mike like my father did with me. Mike has worked at the Boerma Instituut since 2013 and is one of our floristry teachers, he is a Floral Fundamentals Ambassador, he organises our livestreams every other Friday and does our DTP.

In 2020 we had big plans for our special 40th anniversary but, due to COVID, we could not have a big celebration. Finally last November we started Module 1 of the International Master Course solely given by Gregor Lersch. This year in March there will be the second part with an exam and the good news is that everybody, including Gregor, is so enthusiastic about the Master Course that we will organise another one in November 2022 and March 2023.

11. Apart from flowers, what else are you passionate about?

My work takes up a big chunk of my life, but I am also passionate about gardening and cooking.

12. Is there anything else you’d like to share with our readers?

Enjoy life with flowers! We have the best jobs in the world!

Alison Bradley Interviewing the Inspiring Florist Elly Lin

Celebrating International Women’s Day

02/03/2022 11:03

Mention the name Elly Lin in Asia and you will quickly realise that she is held in high regard. Mention her in the West and you will also realise that she is regarded as a floral icon! Elly came to fame when she represented her country in the World Cup when she was placed second. From this she went on to create her flower shop that embraces a full sensory experience. Supported by her father, mother, and sister, she is now in the process of training her son.

1. How did you first become interested / involved in flowers?

I am lucky to have been born into a florist family and have grown up working in a flower shop. When I was a little girl, I felt that I wanted to become a florist like my parents.

2. How long have you been professionally involved in the flower industry?

32 Years

3. Do you see International Women’s Day as important and, if so, why?

I think that the International Women’s Day is important, because it means Love, Right, and Peace, through floral design we can share feelings and emotions.

4. Do you believe that being a woman in the flower industry is more challenging than if you were a man?

In this industry people just need passion and creativity, I think it is the same for Men or Women.

5. Do you recognise some common challenges that women face in this industry, and have you encountered some personally?

Florists need lots of energy & power. Moreover, as a woman, you also need to consider and take care more about the family.

6. How did you go about overcoming them?

For energy and power, florists need professional experience and knowledge.
For family – more communication and organisation of your time schedule for work and home.

7. What is your advice for young women starting out in this industry?

In any industry, people need to love and enjoy working, or you will get half the result with double the effort.

8. What do you love most about your work?

Through floral design you can meet friends from all over the world – [ Friendship through flowers] and express your emotion through your designs.

9 What are some of the more significant milestones in your career?

After competing in Interflora World Cup flower design competition, I started traveling abroad to give flower demonstrations and seminars to share my love of flowers, and meet a lot of great friends.

10. Can you briefly describe some of your more special or most appreciated moments?

In these 3 years during pandemic, the world stopped traveling, but we kept our friendship through flowers in many ways.

11. Apart from flowers, what else are you passionate about?

Travel and embrace to nature.

12. Is there anything else you’d like to share with our readers?

As a florist, I think this industry is the closest to nature, and you can bring nature in your life.
Lastly, I would like to say this job is the closest to nature, which delivers happiness and blessings.

Alison Bradley Interviewing the Inspiring Florist Holly Heider Chapple

Celebrating International Women's Day

02/03/2022 14:03

From running a successful Event Design business to buying a farm that you, together with your husband, develop into not only an Event Destination but also an educational venture takes serious hard work. Meanwhile back at the ranch, Holly and family decide to have a flower farm and more. By any standards, this is a remarkable success story but to then master the international stage takes the story to another level … what a fascinating story of courage, determination, and family.

1. How did you first become interested / involved in flowers?

My life with flowers began at an early age. My parents owned and operated a garden centre and a landscaping design firm. Botanical materials of all kinds were my constant influence and playground. We had fields and fields of plant stock, greenhouses full of flowers and plant material, and offices full of design inspiration. My world entirely revolved around flowers. Because flowers were my constant companion, it made sense that I would turn to them as a source of pleasure and income as I began my own life.

2. How long have you been professionally involved in the flower industry?

I have been a part of the profession all my life. As children, we grew plants, tended to their care, and waited on customers. I created evergreen centrepieces, kissing balls, garlands, and wreaths for my father’s garden centre as a young adult. I began my own business as a wedding and event florist at 22 years old. My first professional contract was the Washington International Horseshow. This very high-profile event prepared me for wedding floristry on a grand scale. My wedding business began when I was 26 years old. I have been a wedding and event florist for the last 29 years.

3. Do you see International Women’s Day as important and, if so, why?

I find it remarkable that it took a day like International Women’s Day to highlight women. It is mind-boggling that women have ever had to fight for their place in the modern world. My mindset certainly has everything to do with how I was brought up, and my life experiences. I had four sisters and no brothers, so I grew up thinking boys didn’t matter at all or that they were no more important than my sisters and me. So, I attribute so much of my belief in the power of a woman to my parents. My mother also had her own business, and she was a formidable force within our home. We were taught at an early age that we could do anything we set our minds to, no matter the task. I never once heard my father wish for a son, and he never put limitations on us; in fact, he believed we were capable of everything. My father was a man’s man, very rugged and tough, but he had the heart of a teddy bear; because of this, he nurtured and cultivated very strong-minded women. I realize the way I was raised made my circumstances quite different than most. Additionally, I have always been the owner of my own company. I have known the privilege of being able to move forward and do as my intuition suggested. My husband also played a role in my success because he was willing to leave his career to come and work within our business. While he did not always agree with my ideas or concepts, he always worked to bring my vision to life. I know for sure many women have not had the support or circumstances I have had.

So clearly for those not brought up like I was this is a day for women to be nurtured and encouraged to flourish. Because I strongly believe there should be no limitations for women in business, I love this day!!

4. Do you believe that being a woman in the flower industry is more challenging than if you were a man?

In my part of the profession, I do not, but each designer has unique experiences within the industry. Because I am primarily wedding-focused, I believe my sex made it easier for my clients to relate to me; this goes for all my clients, including my same-sex couples. I have a very motherly but confident approach. Clients of all sexes feel a sense of comfort and trust when working with me. I can confidently, firmly, and lovingly explain contract pricing, colour, types of flowers, the need for more stems, and for proper staffing.

Additionally, due to stereotyping, I think many have thought the world of flowers was a world for women. I find that problematic because flowers are for everyone, and there are many facets within the industry.

5. Do you recognise some common challenges that women face in this industry, and have you encountered some personally?

I can only imagine that competitive floristry, big business, or Brand repping was most likely more complicated. Hopefully, this is a thing of the past; the world of social media gave voices to so many small business owners, particularly women.

6. How did you go about overcoming them?

Once again, while I have not faced any personal challenges within the industry, I am sure others have. Like my father taught me, all that has come to me came from consistent hard work over many years invested. All that was due to me came my way and so much more than I ever dreamed of. If I didn’t get something I believed I deserved, it is because I hadn’t earned it, I wasn’t quite ready for it, or it wasn’t meant for me. I know I hold the power to make things happen, and my sheer determination will get me around any injustices that may or may not be visible.

7. What is your advice for young women starting out in this industry?

Keep blinders on; focus on yourself. Go after all that you want with intention and purpose. If you fail, do not look for excuses; find a way through the maze and win the prize. Redirecting and focusing on education and strengthening your skills is always productive. It is also wise to seek professional help to hone your skills or hire people to do the tasks that are not your strongest suit. Asking for help is a superpower, not a weakness.

8. What do you love most about your work?

I am a real “people” person; I love people as much as I love flowers. It brings me great pleasure to serve my clients and meet their expectations; this goes for my floristry students as well. My love for flowers is genuine and can’t be mimicked, my passion propels me to the next adventure within my career. Many have said they have never met a person that loves flowers as I do. I feel a deeply rooted correlation to people via flowers; flowers represent all the people I have loved in my life: my grandparents, parents, siblings, spouse, and children, and the many flower colleagues I have adored and loved along the way. Flowers have given me a better life than I could have ever dreamed of. They are my transport to where I want to be and to whom I want to be with or like.

9. What are some of the more significant milestones in your career?

When I think of significant moments, I have specific memories or visions, here they are – realizing that I could help pay the mortgage on our home – when I was able to purchase a second car for our family – when I realized I could afford to have the big family I dreamed of – when I created a network for wedding and event florists called Chapel Designers – when I had the opportunity to teach floristry and travel the world over – when I got to design at the White House and meet President Obama and Michelle Obama – when I was able to purchase a twenty-five-acre farm and turn it into a destination for florists and flower enthusiasts and move my business out of my home – when I developed my product line for florists via Syndicate Sales – when my flower story became a book called a Life In Flowers via Bloom Imprint .

10. Can you briefly describe some of your more special or most appreciated moments?

It has been so rewarding to see my husband Evan embrace the beauty of our farm and to watch him learn how to grow so many extraordinary blooms. Our travels together around the world were an unexpected part of our journey and watching him teach will always be a favourite. He is a remarkable teacher.

Hosting designers from all over the world at our farm in Virginia.
My mainstage presentation for AIFD and conquering that fear.
The honour of becoming friends with Gregor Lersch and Hitomi Gilliam. I think it is remarkable that a home-based mom florist got to dance with the Kings and Queens of floristry.

11. Apart from flowers, what else are you passionate about?

My seven children and granddaughter have been my why. I aimed to build a legacy for them and show them that hard work pays off, just as my mom and dad showed me. My proof that it paid off is that I now have the margin to turn my focus back on my family in a time when I am greatly needed; that is a success. Understanding balance has been an issue for me, and I am thankfully tipping the scales in favor of family.

12. Is there anything else you’d like to share with our readers?

I think it is easy for women to minimize or demean the importance of being a good mother as if that job isn’t significant enough, and I think that is a true shame. For some reason, society tells us success is being a business owner and or a leader. If your calling is to mother and that is all you want from this life, be proud of that work and never let anyone sway your calling. I was born to a strong German man who was quite frankly a workaholic. Somehow, I became a solid mix of a workaholic and a mother. If flowers were not truly my passion, loving and caring for my children would surely be enough however, flowers pull me in a way I can’t describe; perhaps it is because they signify family to me, so in essence, I am always focused on family. On this day, I would like to celebrate the women who find a way to care for themselves, their families, and their businesses if that is what they so desire. Remember, we are the makers of our dreams, we have the power, we are women, and we can do anything!!

Thank you for participating – Danziger Live

Thank you for participating in our last webinar with Alison Bradley and the ‘King of Bling’, Harijanto Setiawan on the topic of “WHEN EVERY FLOWER MATTERS”…

Craspedia – the trendiest accessory

Extraordinary beauty with a spherical, radiant yellow flower ball – Danziger’s Paintball™ series of Craspedia flowers, also known as drumstick flowers.

No wonder Craspedia is turning into a worldwide trend, used as a centerpiece or accessory – offering the design versatility you’ve always dreamed of!

Extraordinary large yellow heads
Strong stems that stand tall
Supplied as cuttings, ensuring strong, stable, and beautiful globes
High shape and size consistency and uniform growth
Can be used dry
Can be tinted to allow endless color matching possibilities
Higher yields compared to other Craspedia varieties and better Fusarium tolerance

Weave it in!

This decorative design radiates pure woolly coziness! A traditional old weaving frame decorated with Craspedia flowers of the Paintball™ Pop variety, decorative weeds, Chinese reeds, twigs, and wool woven in between the strings. The subtle play of colors in this tapestry-like decorative ornament is a lovely addition to any room.

To learn exactly how to create this decoration, see this video: www.blooms.de/videos

Happy Flowering Holes

For this flowery creation, drill small holes in the wooded plank with a thin drill bit.

Then alternately insert individual Paintball™ Pop drumsticks and wooden sticks. Attach glass tubes to the wooden sticks with wires,

fill with water using a gooseneck bottle and insert plants such as clematis, thistles, and Chinese reeds

Want to learn how to create this decorative creation? Take a look at our video: www.blooms.de/videos

Minimalism

How’s this for art? You can make an elegant work of art using just a few materials, such as Craspedia drumsticks, Chinese reeds, flat-ear grass, and switchgrass. Shape clay into small blocks, stick in the flowers and reeds and leave to dry.

Bottle Art

Create beautiful vases for our long stemmed and erect Craspedia flowers by repurposing and reusing discarded bottles. Wrap the bottle with raffia, tree bark, a rope, or a piece of fabric and attach them to the bottle. Add water and insert the beautiful yellow globes to add personality and natural materials to any room.

Paintball™ Pop CRASPEDIA

This wonderfully attractive globe-shaped composite flower, made up of many small individual lemony-bright flowers, is as distinctive as it is beautiful and versatile. Paintball’s unique inflorescence shape with its extra-large flower head, at the top of strong stems that stand erect, reaching up to 80 centimeters in height, is an incredible, stand out addition to bouquets, adding a real WOW factor, as well as being beautiful on its own. Originally from Australia and New Zealand, Craspedia is gaining fans and popularity all over the world.

Turning a simple embroidery frame into a striking centerpiece

This inventive creation uses an ordinary hand embroidery frame to showcase nature’s golden drumstick. Individual Craspedia flowers are fixed to the frame with the help of paper wires. Next, other plants are added, such as Chinese silver grass, wild redtop, and spangle grass, and then a wide, color-coordinated ribbon is attached and used to hang the decoration.

The ring loop can also be used as a beautiful ornament to decorate the front door.

Small vase – big bouquet You can create an understated yet impressive flower decoration even without an eye-catching vase! Tie the strong drumstick stems around a narrow vase using a rubber band. Conceal the rubber band area with a string, fill with water and add other flowers such as clematis, hellebore, and switchgrass.

Vase-less bouquet These drumstick plants, that flower in autumn, support one another like Mikado sticks. The basic structure is formed by beautiful Craspedia drumsticks connected with wire, placed in a water-filled bowl. Clematis, helleborine, flat-ear grass, knotted carrot, and milk star flowers are added into the mix and fixed in place with wire, as required.

CANDLELIGHT – Whether lighting up a balcony in late summer, or as a small eye-catching and romantic decoration in a living room – this candlelight lamp is both playful and timeless thanks to the natural materials such as jute fabric and leather straps. Take care that the Craspedia flowers and flat ear grass are far enough from the open flame. For increased safety, a LED candle is also suitable.

To create this candle lamp, see our video: www.blooms.de/videos

Festive wreath A natural handmade ornament, bringing together mother nature and decoration into any room. The basis of is a straw wreath,

which is decorated with bark fibers, tendrils and mulberry bark.

A braid of raffia brings playful lightness to the wreath, with the inserted Craspedia drumsticks and beach lilacs adding color to create a joyful and festive look.

In-vase The natural beauty of the Craspedia flowers is showcased to its best advantage when placed a vase in a matching color. For that extra touch, cut willow twigs, remove the bark and attach them to the vase with a wire. Weave the upper rim with mulberry bark and place the drumsticks in the water-filled vase.

Calibrachoa – Greenhouse Management Article

Heat-tolerance and compact growth are two characteristics Danzinger is breeding into its calibrachoa line from its R&D headquarters in Israel.

Greenhouse Management: What trends do you see in the overall calibrachoa market?

Mike Fernandez, market manager — North America: The trend is to breed for early to flower varieties that have tighter internodes to promote more flowering and better branching. Also, breeding for pH sensitivity and always for larger more colorful flowers. All these things will provide a better experience for the end consumer.

GM: What sets Danziger calibrachoa breeding apart from the others?

MF: I believe what sets Danziger apart from others is the location of our breeding. All varieties are bred in Israel and this gives us an advantage for heat tolerant varieties. I also believe that our trialing and testing process around the world gives us more data before introduction. Having our own labs for diagnostics, TC supply and R&D is also a huge advantage. All of these things combined enable us to go to market confident in the introduction. Additionally, having our own supply chain for each market helps to add value for our customers.

GM: What exciting new innovations in this crop does Danziger have in the pipeline for the future?

MF: I believe one of the most exciting things is our initiative to breed controlled growth products. Controlled growth means a plant that grows and looks like it has had plant growth regulators (PGR) but it hasn’t. This will make easier to grow varieties for the grower and a better-quality plant overall. It also lengthens shelf life which is very important to both the grower and retailer. We also have more unique novelties in the pipeline. These are always appealing to consumers.

GM: How can a grower fit these products into their current offerings?

MF: The best way is through trialing. Danziger makes all varieties available for trial free of charge because we believe that this is the best way for the grower to know if it will work for them. Another important factor is for the grower to attend regional trials to see the varieties growing in their own area. Danziger is making a list of these trials available to all growers so that they will know where they can see our genetics at unbiased regional trials.

GM: What can growers do to finish the best cali crop possible?

MF: Although the breeding is for the varieties to be able to tolerate a higher pH, it is still important to know your water pH and alkalinity so you can make the best decision on fertilizer and acid injection as necessary. A good scouting program for insects and pH testing are also key. Knowing the finish timing, correct PGR rates for each variety, overall habit and vigor is all important for finishing a strong and marketable plant.

Season 2022 is On!

Check out oue varieties for season 2022 – available now for order! Also, Check out our new 2022 digital smart catalog You’re in for a surprise…

Danziger Open House in the Netherlands – Recap

After a long year in which the exhibitions and meetings became virtual, we were very happy to meet with customers and friends face to face…

DURABELLA™ – Creating Cost-Effective Combinations

Years of research have shown us a better, more efficient way

By Mike Fernandez, Market Manager Danziger North America

The way breeders and growers create combinations and hanging baskets is constantly evolving. But in recent years the evolution is not just about variety and color choices. Research and trials are showing us that there is a better way to create long-lasting combos. It’s all about the inputs. This new input method is easier, faster and more cost effective for the growers. It also provides added benefits for retailers and the home gardeners.

In 2015, the leadership team at Danziger began researching ways to make combo programs more cost-effective and efficient for growers. The team knew that big box growers were getting squeezed on pricing and wanted to provide a solution. There was also another problem that needed to be addressed. Many combinations on the market just didn’t look good. Late in the season one variety would take over the whole design. The basket or container just didn’t stand out at retail and didn’t perform well for the home gardener.

The Danziger team began testing a theory about inputs, trying out hanging baskets and combos with fewer liners. After a few years of trials, there were some revolutionary results – a truly different way to create mixed species hanging baskets and combinations. At CAST in 2019, Danziger launched the DURABELLA™ Combo program. Here is what makes it revolutionary:

Lower Inputs

Each DURABELLA™ recipe includes a maximum of three liners. Less plants equates to less dollars spent on inputs, which is good news for growers. Research shows that three really is all you need to create a full, beautiful basket. Two plant combos can be done with only two liners. At Danziger’s trial gardens in Michigan, the team took the time to test and complete head-to-head comparisons with higher input numbers. The results were spectacular with just two- and three liners.

Finishing Times Stay the Same

Finishing time for these lower input combos is the same as traditional six- or nine liner plantings. This means there is no need to adjust your growing plan.

Plant in the Middle

The team experimented with planting placement for the three liners and found that putting all three in the middle of the basket or container is optimal. This allows the species to grow and blend well without one variety cannibalizing the entire design. The same results came when the team trialed two plant combos, with only two liners.

Less Density in the Root Ball

Because there are less liners, there is literally more room to grow. These combinations create a less dense root ball. This is an important feature, because it is a win for growers, retailers and home gardeners alike. A combo with a less dense root ball requires less water use and offers more longevity. Growers spend less time watering, which makes them more efficient. Retailers don’t need to water as often which translates to less labor costs. The containers look better longer in the garden center which extends shelf life. “Longevity is one of the biggest benefits to growers,” says Lisa Heredia, marketing and key accounts for Danziger North America. “But it’s a big plus for the home gardener too. DuraBella combos don’t dry out as fast and they continue to look like a true combination of plants, without one variety taking over the whole container. They look beautiful longer and consumers feel more successful. We all know successful gardeners buy more plants – something everyone in our industry sees as a win.”

Tested and Trialed Recipes

The program features curated combos that pair well-matched and well-behaved varieties together to create eye-catching combos that turn heads at the garden center. These two- and three-plant recipes work together to create long-lasting baskets that perform throughout the season.

The team sought customer reaction and comments on the program and on the recipes, showing the process and plant choices in the early stages. The focus was on creating recipes that appealed to North American customers, with features such as brighter colors and multicolored blooms. Then the team grew out the best candidates to get input from growers and brokers on what they thought would be best for retail.

For the 2021 season, Danziger offered about 25 DURABELLA™ recipe options. 2022 will see a significant expansion in the program. There are now more than 70 options of DURABELLA™ combos including recipes that reach beyond spring. This year, there are two- and three plant DURABELLA™ combo recipes grouped into four categories including: Spring/Early Peak Season, Red, White and Blue Holidays, Season Extenders and Fall Combos. “We’ve taken the guess work out of combo planning for the whole growing season,” adds Heredia. “We’ve gotten great feedback from customers about the color combinations and unique mixes. Home gardeners will love them.”

More Tips for Growing Cost-Effective Combos

PGR Usage

One of the most common issues with combos and hanging baskets is PGR usage. Different varieties have different needs. That’s why we recommend light drenches or tray dips before transplanting. Combos with Bacopa and Petunia provide a good example of the challenge. Petunias respond well to Paclobutrozol, but that product cannot be used on Bacopa. Treating the Petunia in the liner tray with .5 to 1 ppm Paclobutrozol as a light drench before transplanting can yield great results. Our team has developed recommendations for all DURABELLA™ combos.

Choose the Right Plant for the Pot

If you’re not using curated plants for your containers, make sure the varieties you choose are suited for your application. Upright elements such as Salvia or ornamental grasses look great in a patio pot, but can be out of place in a hanging basket. Taller growing varieties of New Guinea Impatiens can become just a bunch of green sticks when you’re looking up at it in a hanging basket.

Pick the Right Container

Make sure your plant material is the star of the show by choosing a neutral color for your containers. Neutral doesn’t have to mean green or white. Taupe or chocolate hued containers appeal to consumers too. Containers with woven patterns or scrolls can add an upscale look without adding cost.

Go Local

Choosing colors that reflect local sports teams, state colors or special events can be a big seller. Two color combos, sometimes with even just one plant, can help home gardeners share their team spirit. We love how AMORE™ King of Hearts is used for Canada Day combos.

Check out our Durabella Overview video>>

Versatile Scabiosa By Flora Magazine

With their richly-coloured heads of pincushion flowers, Scabiosa are firm favourites with arrangers. The new strongerstemmed Scoop™ series from Danziger come in a wealth of colours and bicolours and are
taking the flower world by storm.
Today the global cut flower industry wants rich textures, multi-petals, extra layers, intense colours and ‘full appearance’ flowers, so to answer this need, Danziger introduced the Scoop™ Scabiosa series. Breeders used new technology to reinvent this cottage-garden favourite and the Scoop series of strong-stemmed Scabiosa in a range of colours and bicolours is taking the flower world by storm. There are four Scoop series on offer.

Bon Bon Scoop series
This amazing new series features both full and ball-shaped flowers with long, thick, strong pedicels and no pollen shed. It lasts up to four days longer than other Scabiosa cultivars.

Focal Scoop™ The Focal Scoop series is composed of a wide range of colours and textures and its large 8–10cm diameter heads (regular Scoop has 4–6cm), with thicker stems, provide a new option to the world of focal flowers.

Scoop®
Answering the global trend of rich, cushion-style flowers, the Scoop series of Scabiosa features richly-coloured flowers that are very versatile because they can be used in arrangements as closed and open blooms and even after the leaves have fallen.

Hoop Scoop™

bicolor varieties with a special fluffy, rich texture

Which Scabiosa colours are proving most popular?

Blackberry, red velvet, lavender, candy (pink), bicolour – pink and white and white.
What is the vase life of Scoop Scabiosa?
The vase life should be about 10 days, depending on the right cut stage, treatment and so on. These flowers can be ethylene sensitive so take care if placed close to fruit and vegetables.
Are any more Scoop series in the pipeline?
New cultivars planned for 2021 include: Raspberry Ripple Scoop, Sweet Cherry Scoop, Dark Cherry Scoop and Marshmallow Improved Scoop together with Blackberry Focal Scoop.
Dark Lavender, French Vanilla, Merlot and Pink, Peppermint are additions planned for the Bon Bon Scoop series.

Scabiosa flower heads have wonderful texture and form. Which types have the largest flowers?
All the new introductions in the Scoop series have thicker stems and bigger than average flowers, especially in ‘Red Velvet Scoop’, but the biggest blooms belong to the Focal Scoop and Bon Bon Scoop series.
Can you dry Scabiosa?
Some Scabiosa can be dried and last for a long time. Scabiosa stellata, which can also be grown in the garden, dries beautifully. Harvest fresh seed heads and air dry by hanging in a warm, well-ventilated
place. However, the Scoop Scabiosa are not suitable for drying and their beautiful blooms should be appreciated in all their glory in the fresh bloom state.
Have you any design tips you can give our readers?
Scoop Scabiosa are designed for their long-lasting qualities, so you need to give the blooms sufficient space to continue to develop and open. Its colour and texture evolves each day for a continuous surprise.

We invite you to read a great article by Flora magazine covering the SCOOP®, FOCAL SCOOP™ and BON BON SCOOP™ series’. Check out for some great tips and learn more about the versatile options the >> https://www.danzigeronline.com/wp-content/uploads/2021/04/Flora_Summer21_Final.pdf

Architectural Gypsophila A Bridal Bouquet

Architectural Gypsophila A Bridal Bouquet
by Ahti Lyra
Photography by Daniel Jordan

Working daily in the flower shop you count every minute of your day. Not only the cost of the material,
but also the working time has a value. So how can you be creative and still be affordable for your
customers? Having worked with single Gypsophila flowers before I know how much time it takes to glue
them one by one. If you are in a hurry it may get messy with the glue and the final product may not
turn out the way you wanted. On average I will spend 1 hour on making a commercial hand tied bridal
bouquet from the very beginning to the final touches. I challanged myself to create modern, architectural
bouquets with the same time limit, keeping in mind that the design should be light and wearable.

Begin by protecting your working area with cellophane or plastic while working with the polyurethane foam. Using wiring
techniques make a horn-shaped handle and fill it with light clay. (You can find light clay or similar in craft stores.) Fill the
underside of the Frisbee with polyurethane foam and insert the handle. Allow to set.
Cover the handle made from light clay with aluminium foil tape to make it stronger and to smooth out the shape. If you are using a European Bouquet Holder, you may skip the handle, but you still need to cover the foam with the aluminium foil tape.

Cover the framework with double-sided tape. If you are using clear double-sided tape, you may need to paint the
surface where you are fixing the Gypsophila flowers. Remove the protective layer from the tape and wrap the
handle with white cord. Glue the decorative pearl on the tip of the handle. Stick Pistacia leaves on the lower side of the
framework. Start from the corners and move towards the centre. Finally, peel off the protective layer from the upper
part of the tape and place single Gypsophila flowers onto the tape. Work in different sections to avoid line patterns
developing. Cold glue the Oxypetalum flowers and Pteris leaves on the top of Gypsophila flowers.

New Guinea Impatiens – Harmony Colorfall Series

MIKE FERNANDEZ

Harmony Colorfall is a true trailing New Guinea impatiens that is bred and selected for its ability to make a beautiful hanging basket. These varieties are well suited for 10-inch or larger baskets and patio pots. At maturity, they will trail with a waterfall of color. It also has great performance when planted in the landscape.

The series is bred for controlled growth. This means it will flower early enough so that it is just coming to the edge of the pot for profitable shipping to market but will continue to grow and bring value for the end consumer. Another advantage with this series is it is less salt-sensitive than regular New Guinea impatiens. This is important for growers since Harmony Colorfall hanging baskets are less likely to need leaching when they are positioned over other crops.

This avoids damaging the crop below with washouts or fertilizer build-up.

Large flowers will blanket these plants due to the abundant branching, which occurs naturally without the need for a pinch or chemical application to achieve the full, desired look. Harmony Colorfall is a good candidate for a low-input basket or container. Grower trials have been successful with one plant per 10-inch basket with no additional crop time.

Danziger suggests your own production trial prior to a large program with low inputs.

Harmony Colorfall is currently available in four colors — Neon Red, Light Coral, Pink and White. Breeding in the series is intense and the coming years will bring additions including unique bicolor bloom patterns. Harmony Colorfall will add bright color to areas with shade to partial sun, making it

the perfect item for a premium shade basket or patio pot program.

ROOTING

New Guinea impatiens should be rooted in a well-drained, sterile media and can be produced in many different liner trays. This series is a good candidate for direct stick programs. They will perform in many different media options including peat-based mixes, Jiffy Preforma and Oasis.

Stick one cutting per cell, and place directly under mist. Frequency of mist should be enough to keep newly stuck cuttings turgid but try to avoid over misting. The day after sticking, a spray to protect against Botrytis is recommended, possibly chlorothalonil. This preventative spray is important because Botrytis can become active in just three hours once given optimum environmental conditions.

Additionally, a spray of ethephon (Florel) at 300 ppm will set all the cuttings to flower at the same time. The

Florel application can take place in the morning the day after sticking. Leave the mist off for 30 to 60 minutes after the application to allow the spray to dry. Rooting should be complete at four weeks under recommended rooting temperature of 72° F.

pH AND EC

New Guinea impatiens will grow well in a relatively wide pH range, although 5.6 to 6.2 is the sweet spot. Regular testing is recommended to monitor both EC and pH. New Guinea impatiens in general are sensitive to high EC. Signs of damage from a high EC will be curled leaves, stunted growth and “stuck buds” that will not open. To avoid this, we recommend an EC of 0.80 to 0.90, based on a 3-to-1 (water to soil) test.

LIGHT AND TEMPERATURE

Harmony Colorfall grows and flowers based on time and temperature. Supplemental lighting will not be needed

to root and finish. Warmer temperatures equate to plant development. Therefore, if you want to finish the crop faster, add more heat. A New Guinea crop can be finished in 12 weeks from sticking at an average daily temperature of 72° F. At an average daily temperature of 68° F, add two weeks to the finish time.

PGRS

Harmony Colorfall can finish to a desirable size without PGRs. If needed, they will respond well to a paclobutrazol drench at a low rate of 0.10 to 0.25 ppm. Sumagic also is effective. Always follow label directions.

FERTILIZER

The formulation of the fertilizer used should be based on the alkalinity, pH and quality of your water. A basic feed is best when your water allows. If you have to use an acid feed like 20-10-20 to lower your soil pH, you may need

to alternate with a calcium-based feed at a ratio of three acidic to one basic application. New Guinea impatiens are successfully grown at a low fertility rate. We recommend a constant feed at 0.80 to 1.0-ppm nitrogen. Remember, as mentioned before, New Guinea impatiens can be salt sensitive.

Mike Fernandez is market manager for Danziger North America. He can be reached by email at [email protected], or view Danziger’s website at www.danzigeronline.com

38 JANUARY 2021 GPNMAG.COM

Choosing the right genetics for Hanging Baskets

There are many things to consider when growing hanging baskets but the first big decision is “What genetics do I use”? The answer depends on your goals for the end result. Danziger has a series for every application and continues to focus their breeding efforts on this important category.
“Our breeding efforts take into consideration all parts of the value chain,” says Ori Danziger, Deputy CEO at Danziger. “We breed and select for successful rooting, ease of growing in the greenhouse, appeal as a retail item and performance for the end consumer. No matter what sort of end result a grower is seeking, from a high-value combination to a promotional price point mono basket, we have developed genetics and programs to fit the bill”.
“Hanging baskets need to be designed for more than just color”, says Lisa Heredia, marketing and key accounts for Danziger North America. “Choosing plants that play well together creates baskets that continue to look great as they grow throughout the season. Our new for 2021 DuraBella™ combinations are just that. They are well-matched recipes that are beautiful as well as long-lived and durable. This allows for longer retail shelf life and gives the consumer more enjoyment.”

Choosing the Best Varieties to Create Top-Quality, High-Profit Hanging Baskets – Several of Danziger’s new introductions are ideal for hanging basket production.

OMBRE™ is defined as having colors or tones that shade into each other. The Calibrachoa series of the same name fits that definition well. OMBRE™ exhibits large flowers and bright colors, creating a beautiful display for premium baskets.

Osteospermum is an item often overlooked for hanging baskets. OSTICADE™ Yellow introduced for 2021 and OSTICADE™ Daybreak, a 2022 introduction, are two varieties that will wow customers in baskets. The semi-trailing habit creates a bountiful canopy of color throughout the season.

Danziger ‘plunged’ into the speckled Petunia class with the introduction of SPLASH DANCE™ for 2021. The series possess a full, mounded habit and has shown that it maintains the pattern in summer conditions. New for 2022 is Poppin Pink, elevating the line to four colors.

A product known for its performance in hot, dry conditions is Portulaca. The new player for 2021 is MEGA PAZZAZ™ showcasing huge flowers and a mounded plant habit. MEGA PAZZAZ™ will develop a dome of color. The series begins with four colors which includes Dark Pink, Gold, Orange and Purple.

You can count on VANESSA™ Verbena to bring bold, season-long color to your hanging baskets. The days of verbena cycling out of flower are over. Each variety in the VANESSA series is tested for mildew tolerance and flower power. Only those that stayclean and in full color are brought to market. VANESSA’s consistent color and semi-trailing habit make it a wonderful choice for hanging baskets. Choose from four solid colors, one eye type, and three bicolors.

The CASCADIAS™ trailing petunia series brings big, long-lasting blooms to the category. This series is an excellent semi-trailing annual for hanging baskets. CASCADIAS™ flower early and feature a moderate branched structure, making them a natural for basket production. With 17 colors to choose from, including novelty patterns, you’re sure to find the perfect variety for every hanging basket design.

Also new for 2021 is the breakthrough breeding of HARMONY® COLORFALL™ New Guinea Impatiens. Danziger took the highly popular HARMONY line of NGI and developed a series with a trailing habit. The colorful result is a truly semi-trailing habit that continues its rounded growth throughout the season. This makes COLORFALL™ perfect for hanging baskets and patio pots. Available in 4 colors with more on the way for the 2022 season.
Whether you’re choosing hanging basket annuals for spring, summer or fall, using the right variety can make a big difference in performance and profitability.

Increasing Efficiency and Profitability: An Invitation to Small and Medium Growers

Ask any annual and perennial grower what their big concerns are for the upcoming season and you’ll hear very similar answers. From labor costs to labor shortages, increased protocols related to Covid-19, equipment issues, space constraints and growing efficiently to weather conditions concerns, the list is long. For small and medium growers that list can be longer, with concerns being more amplified.

The success of our industry depends, not only on success of large scale growers but on every size grower. Small and medium-size companies will also be a driving force in the future. That’s why breeders, plant material suppliers, and equipment manufacturers are developing products, processes and programs to help growers in this category.

“One of the most valuable things we can offer our customers is personalized service,” says Mike Fernandez, market manager at Danziger North America. “We take the time to learn about the challenges each grower faces. Then we help them develop purchasing programs, choose the right plants, for the right application and implement growing techniques that can help their business grow.”

Special Invitation

Mike Fernandez and the North American team are extending a special invitation to small and medium-size growers to contact us today for a personalized meeting. The team is ready to work with you to develop customized programs focused on helping your business be more efficient and profitable. “I think many of the growers in this category see Danziger as a provider of unique plant genetics, but we can offer so much more,” adds Fernandez. “We look at every customer as a partner. Our number one focus is on their success. Our genetics are providing innovative solutions, but it goes beyond new plants.”

Personalized Service

Danziger’s customer service is top-notch. “We take a great deal of pride in our grower partnerships,” says Fernandez. “From our Dedicated Rooting Partners that make purchasing rooted cuttings of our best-selling varieties easier than ever, to our stick to flower or transplant to finish custom crop plans and in-depth technical support, we help our customers streamline the growing process.”

Innovative Genetics

Pair that flexibility and support with innovative new varieties and you have a combination designed to help growers of all sizes thrive. Danziger’s breeders and scientists are working to develop varieties that are easier to grow, provide dependable performance, and deliver more profitability. “Our varieties are developed to provide solutions for growers,” says Ori Danziger, Deputy CEO at Danziger. “Time savings, profitability, even weather-related concerns, can be addressed by choosing the right plants. Our plant series and new introductions tackle these concerns head-on.”

Gardeners looking for an impactful color to use in the shade can look no further – Harmony Colorfall™ New Guinea Impatiens are the first truly trailing a line of New Guinea to hit the market and are taking North America by storm. Danziger took their best selling Harmony NGI and is expanding the offering to this new habit that is perfect for premium shade baskets and impactful patio pots.

Growers searching for a petunia to grab attention at retail and spark conversation with customers can look to Hippy Chick™ Petunia to fit the bill. Hippy Chick™ has a groovy shaped violet-colored bloom edged in white that makes it stand out from the crowd. This moderately trailing petunia is perfect for gallons, premium baskets, and combos.

Danziger’s CAPELLA™ Petunia series is a good example. Growers want a petunia that performs well in propagation with minimal intervention. CAPELLA™ delivers, creating tidy quarts with minimal PGR, saving time and money. This series blooms early enough for any petunia program and is available in eight amazing colors. CAPELLA™ creates beautiful baskets and combos and continues to grow and perform in the home garden, making your customers feel more successful.

Compact varieties that stay compact with minimal PGR can also save time and money. The VANESSA™ Compact Verbena Series brings big, summer-long color, all wrapped up in a tiny package. VANESSA™ Compact will stay tidy in quarts with little to no PGR. VANESSA takes the worry out of rainy or humid summer weather too, as both the original VANESSA™ and VANESSA™ Compact are bread for mildew tolerance and continual flower power. Danziger tests prospective varieties by growing them in some of the most mildew prone environments. Only those that stay clean and in full color are brought to market.

Choosing the right plant for the right application can bring efficiency to your business. At Danziger, we offer different calibrachoa series that are tailor-made for specific uses. COLIBRI™ Calibrachoa is bred with both the grower and the end-consumer in mind. This compact, well-performing series features loads of blooms and good branching with little PGR use, providing growers with more profit per square foot with the least amount of effort. COLIBRI is perfect for quart programs. This series also works well in compact baskets or combos.

Partnering with Danziger delivers more to your business than just top quality plant material. Our innovative genetics, knowledgeable team, and time-saving programs are here to help your business grow and thrive. Contact us today to learn more about how Danziger can help increase your efficiency and profitability.

CAST 2020

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International Women’s Day

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Keep Annuals Looking Better Longer by Choosing the Right Varieties

Heat tolerant annuals stand up to tough conditions

Nothing takes a toll on annuals quite like heat stress. From the garden center to the home garden, hot temperatures can wreak havoc on the health and beauty of just about any
plant. The best way for growers to help beat the heat and the stress of having sub-par containers and combos is to choose the right plants.

Choosing varieties that are heat tolerant can help the plants look better, longer in the garden center. But, the benefits don’t stop there. “Heat tolerance is a very important feature when you’re looking at genetics,” says Mike Fernandez, market manager for Danziger North America. “Bedding plants that can handle the heat not only look better at the point-of-sale, they tend to perform better in the home garden. That means consumers are going to feel more successful as gardeners. Successful gardeners buy more plants, and that is a win for everyone.”

“Developing and testing our genetics in Israel gives us an advantage when it comes to heat tolerance,” says Ori Danziger, deputy CEO for Danziger. “Our hot and often humid conditions expose our genetics to very tough conditions. By choosing varieties that perform well here, we know they’ll be able to handle the heat around the world.” Research proves this point, as Danziger varieties are trialed all over the globe.

Here are a few varieties that stand out for their ability to not only survive, but thrive in the heat

It’s tough to beat the heat tolerance of Lantana. Because it was developed in Israel, Danziger’s GEM™ and GEM™ Compact series offer superior heat tolerance. Both series have been tested and trialed extensively for bloom cycling and test results prove they provide lots of bold, bright colors even in hot weather. “GEM received high marks in several trials this past season,” adds Fernandez. “GEM™ Compact Orange Fire was a standout, especially in the southern part of North America.” GEM™ is perfect for late spring and summer programs. Both series are a must have for heat-tolerant combos, quarts (12 cm pots), gallons and hanging baskets.

If you’re looking for a unique series to add bright blooms from spring through summer NESIA™ Nemesia is your new go-to variety. The NESIA™ series offers loads of blooms in unique colors such as Denim, Dark Blue, Tropical and multi-colored Tutti Frutti and Bananaberry.

Nemesia is known for its early spring blooms, but NESIA™ varieties keep the show going longer. This series has excellent heat tolerance, allowing the bloom time to last longer into the season. It’s a wonderful addition to long-lasting packs, quart (12 cm pots) and gallon programs.

When the heat turns up in the summer, that is when PAZZAZ™ Portulaca really turns on. Danziger offers three sizes of Portulaca with bold, color-saturated blooms that really capture attention in the garden center. All three series are heat and drought tolerant, and an excellent addition to season extender programs. Joining the PAZZAZ™ series are two additional sizes. PAZZAZ ANO™ is a naturally compact series that flowers early, making it a great variety for packs, quarts (12 cm pots) and compact baskets. New for 2021 MEGA PAZZAZ ™ boasts mega blooms with extra-large, bold flowers that are perfect for gallon and larger programs and bigger combos.

Petunias are a staple in the summer garden

But, many novelty varieties struggle to perform well as temperatures rise. Danziger’s new SPLASH DANCE™ petunia series shows off a unique speckled patterned blooms that thrive in summer sun. SPLASH DANCE™ varieties were chosen specifically because they hold their pattern well in the heat. Three colors including Bolero Blue, Magenta Mambo and Purple Polka should be dancing their way into your premium baskets and combos in 2021.

Color that lasts throughout the summer is what VANESSA™ Verbena are all about. Extensive global testing helped develop a verbena with superior mildew resistance and cycling of color. Both the VANESSA™ and VANESSA™ Compact series won’t cycle out of flower. The plants stay clean and loaded with blooms providing strong color even in the heat of summer.

Both VANESSA™ and VANESSA™ Compact are great additions to gallons, baskets and combos. They make an excellent groundcover too.

Don’t let the high summer temperatures steal the beauty from your plant offerings. Choose varieties that stand up and perform even in the heat.

Be sure to visit our CAST display in Gilroy, CA to see all the new 2021 introductions in person.

Big, bold, season-long color – Verbena VANESSA™ Series

Big, bold, season-long color is made easier with this top-performing Verbena VANESSA™ Series

Let’s face it. Older verbena series just did not perform. They couldn’t offer season-long color and they were plagued with mildew. That’s why we went back to the drawing board to develop a new verbena series that had superior mildew tolerance and wouldn’t cycle out of flower.
After years of extensive testing, Danziger is bringing verbena back. Two new verbena series, VANESSA™ and VANESSA™ Compact, provide color all
season long with excellent mildew resistance.

BACKGROUND

“Our goal was to create clean and colorful verbena,” says Amir Zuker, Ph.D., vice president of research and development at Danziger. “This has been a 10-year process. Through extensive breeding work and testing
around the globe, we now have two verbena series that show excellent mildew resistance. They also consistently push out new blooms, ensuring the plant stays in color throughout the season.”
During testing, prospective varieties were purposely exposed to mildew. Testing was conducted around the globe, exposing prospects to many different mildew strains and various environmental and growing conditions. Danziger enforced a strict zero-tolerance policy on mildew.
Only those varieties that stayed clean were kept in the program. Each color in the series also was tested for bloom cycling. Only the plants that offered consistent blooms made the cut.

“The result is thatboth series provide greatperformance and plentyof retail sizzle,” says Lisa Heredia, marketingand key accounts at Danziger North America.
“Vanessa adds a bold splash of color to gallons. VANESSA™ Compact brings big color in a smaller size. This series stays compact with minimal PGR use, providing outstanding color
in quarts. Both series are stunning in hanging baskets.”

AVAILABLE COLORS

VANESSA™ is available in seven color options, including three bicolor options — Bicolor Purple, Bicolor Pink and Koi, a white and red bicolor.
The VANESSA™Compact series features 10 colors, including two bicolor varieties — Bicolor Purple and Bicolor Rose.
“Growers really like all of the VANESSA™ bicolor options,” adds Heredia.
“These varieties work very well in combos paired with other solid color verbena, petunias or calibrachoa.
‘Vanessa Bicolor Purple’ is a standout, with loads of dark- and light-colored blooms. ‘VANESSA™ Compact Neon Pink’ is very floriferous, providing strikingly bright color that captures attention, even from a distance.”

CULTURE GUIDELINES

Here are a few growing tips for both the Vanessa and VANESSA™ Compact verbena series:

• The optimal pH for verbena is 5.8 to 6.4 with an EC of .80 to .90 when rooting. Optimal pH for finishing is between 1.0 and 1.2.
• Both the Vanessa and Vanessa Compact varieties were chosen specifically because they don’t bolt right after sticking or transplanting. Our research has found that both varieties are more controlled even in propagation.
• If stretching is a concern, B-Nine (daminozide) can be applied the day after sticking the URC at 2,500 ppm. This can reduce early stretching in propagation. The plant growth regulator enters through the leaves,
so roots are ot needed for the B-Nine to be effective.
• Verbena perform best when the soil is moderately moist. Avoid continuous saturated soil or extreme drying to severe wilt.
• Finish Vanessa and Vanessa Compact in high light conditions (4,000 foot-candles or greater). This creates the optimal environment for best plant development and flowering.
• Optimal growing temperature should range from 72° to 74° F in weeks 1 through 3. Growing temperature should drop to 65° to 68° F
in weeks 4 through 12.
• Pinch verbena in the third week after sticking.
• To reach the desired control of plants for finish, spray B-Nine or B-Nine/A-Rest (ancymidol). Spraying can be done any time as needed, in the liner.
• A Bonzi (paclobutrazol) drench at 2 ppm can also be used as needed. Consult the label for proper application directions.
• Pest concerns are whitefly, leafminers and aphids.
• Primary disease concerns are Botrytis and root rot. Proper environmental conditions, including lowering humidity levels and maintaining good airflow in the greenhouse can help prevent potential disease issues.
Preventative fungicide applications, done according to label directions, will also help control any problematic diseases.

Craspedia in Bouquets and Flower Arrangements – Don’t Just Fill, Accessorize!

World famous fashion designer, Michael Kors is quoted as saying, “I’ve always thought of accessories as the exclamation point of a woman’s outfit.” Flower designers can put exclamation points on their arrangements by thinking in a whole new way. It’s time to rethink fillers. Why just fill when you can accessorize?

“At Danziger, we like to envision certain cut flower varieties as accessories, not just fillers,” says Liat Shermer, global marketing manager at Danziger. “Just as unique accessories can make an outfit, stunning flowers can draw the eye into floral arrangements and bouquets, making them stand out. Floral accessories may not be the star of the show, but they certainly add to the overall appeal.”

How to Create Craspedia Flower Arrangement?

One favorite floral accessory is Craspedia. More commonly known as Billy Buttons or Drumstick Flower, Craspedia Globosa features round, ball-shaped blooms that sit atop strong stems. They really do resemble a drumstick, providing a very unique look. They’re a wonderful accessory, providing unexpected visual interest.

Our PAINTBALL™ Series of Craspedia can help unleash your creativity, taking any bouquet, centerpiece or arrangement from looking good to looking GREAT. Each variety in the series features extraordinarily large, bright-yellow flower heads. The series has a high consistency of flower shape and size for a very uniform look, and amazing vase-life. PAINTBALL can also be tinted to maximize creativity, whimsy and fun.

With three varieties of PAINTBALL to choose from, you’re sure to find a drumstick flower that creates the right rhythm for your craspedia arrangements.

PAINTBALL Globe includes medium to large flowers that are about 1-inch wide (2- 2.5- cm). They feature an oval shape, with slightly pointed tops. Just a few, well-placed Globe blooms make you stop and stare at this wonderful arrangement. While traditional fillers just create a backdrop, PAINTBALL serves as a subtle yet striking design accent.

The large, round blooms of PAINTBALL Pop add height and sassy swagger to this natural looking bouquet. The yellow colors stand out against a backdrop of pinks, oranges and purple, providing so much more than traditional fillers. Pop blooms are just a little larger than 1-inch wide (3- 3.5- cm).

We love using Pop to add unexpected color to foliage-forward designs. Paired with green fillers, it becomes the diamond bracelet of flower accessories.

‘Expect the Unexpected’ is a 2019 floral trend. Each of the PAINTBALL varieties can be tinted to match any color, providing virtually unlimited design options. Using immersion or spraying techniques can create bold, on-trend pops of color. Tinted PAINTBALL flowers can be grouped together on their own for a modern craspedia bouquet or added to arrangements for an effervescent “can’t take your eyes off it” look. Dyed to match a specific color scheme, you can add just the right touch by including craspedia in a wedding bouquet.

Learn more about both immersion and spraying techniques by clicking here.

Go big with your floral accessories by adding PAINTBALL Jumbo to your designs. Just as its name suggests, Jumbo brings extra-large, 1.5 inch (4 cm) pops of color that stand out in a way no other filler can. Bold and big against the large, bright orange blooms and smaller yellow roses, Jumbo is the big chunky necklace that makes this bouquet unique. Jumbo is also a wonderful addition to craspedia flower arrangements and centerpieces.

From big and bold looks to a soft whisper of something captivating, Craspedia offers a wonderful way to add just the right “wow” touch to your floral designs.

Need more ideas to spark your love of floral accessorizing? Here are a few that are hot for 2019.

Once thought of as the plant you put in the hot, dry areas of your garden, Succulents are heating up the floral design world. Delightful and chunky, succulents add interesting shapes, color and texture to bouquets, boutonnieres and corsages. They’re that riveting accessory that makes you look twice.

Accessorizing can include adding something unexpected. Flowering cabbage and kale fit that description perfectly. Bred to be used in garden and floral design, these ornamental versions of the brassica family add frilly leaves and unique color. Just don’t eat them – they likely won’t hurt you, but they are definitely not delicious.

Just as dangly earrings add refreshing color and sense of style, the bubbly berries of Hypericum can make any arrangement more attractive. Danziger’s Brisk Cosmopolitan Hypericum features medium to large light pink, almost coral-colored berries. Perfect for adding the Pantone Color of the Year to your designs.

Are you just filling in your bouquets or are you accessorizing? Share your design accessory ideas with us!

Compact Growth Habit: Picking the Perfect Annuals for Compact Production

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]It’s a simple fact, genetics that are easier to grow can help grow profits. If a variety requires less time and less interference, labor and supply costs can be significantly reduced. That’s why Danziger is working to develop varieties that do just that; lower input, increasing grower efficiency and profitability.

Compact annual varieties that stay compact naturally, require less PGR use and provide more profit per square foot. Several varieties in Danziger’s line-up have been bred specifically for compact growth habits, making them perfect for quart (12 cm container) production. These annual and bedding plants feature big color in smaller packages. They provide great performance with less grower interference and offer maximum potential at retail.

“Choosing the right varieties for the container can make a grower more profitable immediately,” says Mike Fernandez, market manager, Danziger North America. “That’s why we’re focusing on helping growers understand the best use for each of our varieties. Armed with this information and our research offering specific growing recommendations, it is easier for growers to create quarts that look great at point-of-sale. It really can save growers time and money.”

Danzigers’ Annuals with Compact Growth Habit

CAPELLA™ Petunia Series

CAPELLA™ Petunias meet every growers’ need. This series performs well in propagation, blooms early enough for any petunia program and requires little to no PGR use. Growing CAPELLA™ really can be more efficient and profitable.

“One of the great features of CAPELLA™

is that it stays compact at the point-of-sale,” says Lisa Heredia, marketing and key accounts at Danziger North America. “Retailers can put more product on display in the same amount of space. Yet, when the consumer takes it home, it continues to grow and perform. This series really checks all the boxes for the perfect petunia.”

CAPELLA™ is available in eight stunning colors including Neon Pink and Ruby Red.

VANESSA™ COMPACT Verbena Series

The VANESSA™ COMPACT Verbena series brings season-long color in a compact form. VANESSA™ is a verbena you can count on to deliver great garden performance. Danziger tests verbena around the world. Only varieties that show excellent mildew resistance and consistent flowering are chosen to be part of the series. Each of the ten varieties of VANESSA™ Compact stay clean and won’t cycle out of flower.

VANESSA™ COMPACT is available in solid and bicolor varieties including Lime, Lavender and Neon Pink.

COLIBRI™ Calibrachoa Series

COLIBRI™ is the perfect calibrachoa choice for quarts (12 cm pots). This tidy, high-performing series is naturally compact, requiring very little PGR use. This attribute makes growing COLIBRI™ that much easier. Bred with the needs of both growers and gardeners in mind, COLIBRI™ provides loads of blooms and good branching for stunning retail displays, then continues to grow and bloom in the home garden.

Compact and colorful, COLIBRI™ is available in nearly a dozen different hues, including Cherry Lace, Yellow Canary and Orange.

PAZZAZ NANO™ Portulaca

If you’re looking for compact color that can take the heat, pick PAZZAZ NANO™ Portulaca for your quart production. This series creates a vibrant ball of color with blooms that stay open longer during the day. PAZZAZ NANO™ is a sun-loving series that can be a great season extender. It’s available in five colors including Candy Pink, Orange and Fuchsia.

“We’re focused on creating solutions for growers,” adds Fernandez. “We believe that partnering with Danziger offers the plant varieties, growing expertise and service that creates time-saving programs that can drive profitability.”

Check out the tech tips for growing in quarts (12cm) containers![/vc_column_text][/vc_column][/vc_row]

Tech Tips for Growing Success in Quarts

Media and pH Requirements: Plant in a well-drained soil with a pH range of 5.5 to 5.8 and an optimal EC of 1.0 to 1.75. Allow the soil to moderately dry between irrigations.

Plant Growth Regulators (PGR): To reach the desired plant size at finish, spray B-9 (Daminozide) at liner stage and early in finishing crop schedule. Late applications may delay flowering. Drench Bonzi (Paclobutrazol) at labeled rates three to four weeks prior to finish.

Lobularia- Exploring effective PGR Solutions

View full trial documentation and photos here

In light of the increasingly strict global regulations regarding the use of plant growth regulators (PGR’s), we aimed to evaluate alternative solutions.
This trial focused on assessing the response of Lobularia to several commonly used PGRs: CCC, Alar, and Cultar.
Lobularia requires effective growth control treatments in order to achieve a compact, high-quality appearance that meets market standards and performs well in small pots.
The goal was to observe and compare the visual impact and growth habits resulting from each treatment, in order to identify effective and compliant options.
The trial included Danziger’s Stream and Stream Compact series, which were evaluated under the different PGR treatments in 3 separate groups.

PGRs Comparison:

Parameter	ALAR – Daminozide (85%) (Spray)	CCC – Chlormequat chloride (70%) (Spray)	Cultar – PACLOBUTRAZOLE (250gr/L)
Growth Suppression Strength	Mild to Moderate	Moderate	Very Strong
Ease of Use	Forgiving, low risk of overuse	Moderate precision required	Requires high precision
Crop Safety (Phytotoxicity)	Very Safe	Medium – Risky in high temperatures and concentrations	Medium – Risky in high concentrations
Market Price	High	Low	Low
Duration of Effect (depend’s on crop sensitivity)	Short (few weeks)	Short (1-2 weeks)	Long (4+ weeks)
Required Concentration	1-3 gr\L = 1000-3000PPM	1.25-3.75 ml\L = 500-1500PPM	Drench – 0.125-0.5PPM Spray – 1.25-5PPM **Requires prior dilution

Cultivation process:

Week Number	Action
6	Sticking
9	Pinching
9	Planting

Results:

Plant’s Growth effect:

The results clearly demonstrate the effectiveness of growth regulation treatments across Danziger’s Lobularia varieties. The response was particularly noticeable in the Stream series, known for its more vigor growth habit.
Among the tested compounds, Cultar and CCC showed strong PGR effects, achieving desirable plant form with relatively few applications, while Alar had minimal impact and did not result in significant growth reduction.

Foliage effect:

CCC induced leaf edge chlorosis, possibly indicating mild phytotoxicity and\or to high concentrations used in this cultivation.

Flowering Effect:

CCC negatively affected flowering performance and mechanical strength.
While Alar had no noticeable PGR effect, a distinct difference was observed in flower color, particularly in the non-white varieties: flowers in the Alar-treated group appeared more vivid compared to the lighter tones seen in the Cultar and CCC treatments.

Grow Like a Pro: BESTIES™ Osteospermum ecklonis – Ask the Expert

Coordinated and colorful – Danziger’s BESTIES Osteospermum is the best choice

By Mike Fernandez, market manager for Danziger North America

The search for a uniform series of Osteospermum is over. Bred and selected for consistent bloom time and uniform growth, Danziger’s new BESTIES^Ô series may just be the most flexible and colorful Osteos available. During breeding and selection, our Danziger team had a long list of must-have attributes for the new Osteo series. We were focused on improving the category, choosing only those plants that offered lots of large blooms, good branching and an upright mounted habit. The new series also needed to have good rooting abilities, be uniform across the colors and provide similar flowering periods.

BESTIES combines the best of all worlds for Osteos, with seven eye-catching, vibrant colors and consistent habit and bloom time. This award-winning series also offers growing flexibility with no vernalization requirements, thriving in a warm greenhouse along with other spring annuals. Suitable for small pots programs, this series also provides outstanding performance in hanging baskets and larger patio pots.

Propagation Tips for BESTIES Osteospermum ecklonis:

Average growth time is 5 weeks. We recommend using a hormone treatment on cuttings. Be sure to stick on priority. BESTIES are a number 3 out of 4 categories.
Applying a PGR such as Daminozide the day of sticking helps stack the nodes, helping to maximize branching. If the nodes are stacked well, you may be able to avoid trimming later. Using PGRs frequently can help avoid stretching. Just make sure you’re choosing one that the plant can grow out of easily.

An application of IBA or K-IBA can jump-start rooting. An application of Daminozide at 2500 ppm on the day of sticking can help maximize branching and avoid stretching. Lighting in propagation will speed up flowering response – we recommend night interruption or extended day. Pinching is not recommended.

Keep temperatures at 70° and 72° F in weeks 1 and 2, dropping temps to between 65° and 68° F in weeks 3 – 5.
Fertilize 50 ppm N in weeks 1 and 2, increasing to 100 – 150 ppm in works 3 to 5.
Spraying fungicide the day of sticking can help control Botrytis and bacteria. Apply a second spray of fungicide in week 2.

Rooting Tips:

Monitor pH levels, making sure they do not dip below 5.8 in week 1. Keep pH levels between 5.8 and 6.2 in weeks 2 through 5.

Week 1- Keep temperatures between 72° and 74° F. EC level should be at 0.80. Feed at 50 ppm N in a mist. Apply fungicide the day of sticking.

Week 2- Similar to week 1, be sure to keep temperatures between 72° and 74°. Feed at 50 ppm N in a mist. Apply your second fungicide application. EC level should be between .80 – .90

Week 3- Cool temperatures to 68° – 70°. EC levels should be between .90 and 1.0. Feed at 100 ppm to 150 ppm.

Week 4- Hold temperatures at 68° – 70°. EC levels should be between 1.0 and 1.2. Feed at 100 ppm to 150 ppm. Apply a PGR such as Daminozide as needed.

Week 5- We recommend dropping temperatures to between 66° – 68°. EC levels hold between 1.0 and 1.2. Feeding continues at 100 ppm to 150 ppm.

Finishing Tips:

Average finishing time from liners is 12 weeks. Be sure to keep soil moisture levels consistent, allowing the soil to dry out slightly between irrigations. Make sure to maintain dry foliage when entering night temperatures.
Keep average day temperatures between 60° – 68°. Pinching is not recommended, and no lighting is required. Continuing feeding at 100 ppm to 150 ppm. PGR use can be continued in liner and finishing stages.
Transplant in week 6 and spray with fungicide after transplanting.
In week 6 through 12 maintain soil pH of 5.8 to 6.2, EC levels at 1.0 to 1.2 and continue feeding at 100 to 150 ppm. Lighting is not required. We recommend a Paclobutrazol drench at 1 to 2 ppm when the plants reach 85% of desired size.

Pest and Disease Control

If you’re experiencing aphid or thrips concerns, pests can be controlled by common insecticides. For aphids, we recommend applying Acetamiprid, Flonicamid, Imidacloprid or Dichlorvos. For Thrips, Methiocarb, Acrinathrin, Abamectin, Dichlorvos or Spinosad can be used.
For Botrytis, Cyprodinil+Fludioxonil, Iprodione or Polyoxin can be used. Pythium and Phytophthora can be controlled with Propamocarb / Mefenoxam.

Find Your Perfect Match Faster & Easier

DuraBella® brings together perfectly matched plants for outstanding performance, delivering beauty, efficiency, and long-lasting consumer satisfaction. Each recipe is tested worldwide to ensure reliable performance across climates, with tailored solutions for every market – from hanging baskets to premium patio pots.
With such an amazing and extensive selection, we’re excited to introduce the new DuraBella® Digital Catalog Smart Search – your smart tool for finding the perfect mix.
It makes it simple to find exactly what you need, filter by color, crop, season, and more, and quickly discover the combinations that best fit your program.

View the tutorial guide to start your search –

Start Your Search Here

Scaevola-with & without Peat growing comparison and performance trial

View full trial documentation and photos here

In response to the growing trend for peat-free substrates, especially in Europe, as part of the pursuit of a cleaner and more sustainable future, we conducted a trial using Danziger’s Scaevola as the test crop.
The trial included varieties from both the Blessing and Touch series, with 4 GTY (Growers Trial Year) varieties among them.
A total of 12 varieties were tested, with 8 plants per variety per treatment group (96 plants per group).
The two soil types tested were RAM 132 and a coconut-based mix, both supplied by Tuff Marom Golan.

Soils composition:

Coconut based-100% coconut
Ram 132-50% Peat, 30% coconut, 10% styrofoam, 10% other.

Growing process for both soils:

Week number	Action
3	Sticking
7	Planting
9	PGR spray – 1gr\L ALAR
12	PGR spray – 1gr\L ALAR
17	Ready To Sell

** Same irrigation Method and doses – no additional irrigation needed.

Results:

In general, no significant differences were observed between the two groups.
Both received identical treatments in terms of PGR, irrigation, growing time, and environmental conditions (planted simultaneously).
The only noticeable difference was plant size: The peat-free (coconut-based) group produced slightly larger plants across all tested varieties –with the effect being most prominent in the Blessing series.
Additionally, plants grown in the peat-free soil appeared slightly healthier, with denser foliage compared to those grown in the peat-based substrate.

GROWER’S INSIGHT | Precision Propagation for Top-Performing Annuals and Perennials

Managing EC and Fertilizer: One Strategy Doesn’t Fit All

Crops vary widely in their early nutritional needs, making precise EC and nitrogen management essential. CAPELLA™ Petunia in the propagation stage benefits from a gradual ramp-up from 50 to 125 ppm N in the mist or supplemented by hand with EC held between 0.8–1.0 using a 2 to 1 soil test to support its naturally compact habit. SCOPIA® GULLIVER Bacopa also stays within this low EC range but is more sensitive to moisture and leaf disease, requiring extra care. TIMELESS™ Bidens can handle an early boost to 150 ppm N, though its vigor demands careful PGR control. ALONIA™ Angelonia tolerates higher feed early and finishes cleanly, making it a bit more forgiving. Matching nutrition to each crop’s behavior ensures stronger rooting and balanced growth.

Cool Finishing: Enhancing Form and Flower Power

Cooler finishing improves plant quality, but each crop reacts differently. LIA™ Calibrachoa benefits from 65–68°F, promoting tight growth and vibrant blooms. SOL LUNA PRIME™ Impatiens, bred for both sun and shade, thrives in cool temperatures—finishing at 65°F (18°C), but like all New Guinea impatiens, cooler conditions may require a longer production time. NESIA™ Nemesia also prefers cooler finishes around 65–68°F, enhancing compactness and color intensity, while LUCILLE™ Leucanthemum benefits from moderate cooling but should not be finished too cold, as temperatures below 60°F can slow growth and delay flowering. Adjusting finishing temperatures to each crop’s physiology is key to premium retail presentation and production efficiency.

Smart PGR Use Based on Vigor

Not all varieties respond the same to PGRs. TIMELESS™ Bidens typically requires minimal regulation—cool temperatures and moderate feeding often suffice to control stretch. VANESSA™ Verbena, with its vigorous trailing habit, benefits from early Daminozide sprays (starting at 3000 ppm and gradually reducing to 1500 ppm). In addition, Paclobutrazol light drench of 0.5 ppm or 3ppm quick spray application (so It won’t be drenched) during finishing help maintain structure. SALLYFUN™ Salvia, upright but not overly aggressive, usually stays compact with proper spacing and strong light but may benefit from one or two light Daminozide sprays (1000 ppm) if needed. A tailored PGR approach minimizes inputs while preserving each variety’s natural form and appearance.

*Always refer to the specific PGR product label before use, as recommendations and active ingredients may vary by manufacturer.

Disease Prevention Starts at Propagation

Different crops face different disease pressures—preventive care must be crop-specific. PAZZAZ NANO™ Portulaca is naturally resilient but needs excellent drainage and dry-down cycles to avoid root issues; excess moisture is its main risk. DARLIN™ Dahlia is more susceptible to powdery mildew and requires special attention for preventive treatment, starting early after sticking with appropriate fungicide applications and maintaining good airflow and spacing throughout production. SOLANNA™ Coreopsis is durable at finish but needs early protection from Pythium and Rhizoctonia. Matching disease management protocols to each variety helps secure clean, market-ready products.

Explore Danziger full crop protocols and growing tips

Grow Like a Pro: SOL LUNA PRIME™ Hybrid Impatiens – Ask the Expert

In our industry efficiency is everything. Saving time means saving money. That is one of the reasons our breeding work at Danziger is focusing on developing varieties that are not only beautiful, but also maximize the time and effort put into growing.

SOL LUNA PRIME™ hybrid impatiens brings both efficiency and flexibility to growers, retailers and home gardeners. This series features big, color saturated blooms that draw attention at retail. All six colors of SOL LUNA PRIME feature outstanding performance in either sun or shade, taking the guess work out of garden placement.

For growers, SOL LUNA PRIME is revolutionizing the category, providing a shorter cycle, earlier blooming and unmatched uniformity across all colors. This series finishes early, providing a jump on the season. In addition to the ability to ship earlier, SOL LUNA PRIME’s uniform growth stays compact for easier transport. And the uniformity and color options help create exceptional retail displays.

This series features a mounded, well-branched habit which keeps it from getting bare, so hanging baskets and containers look beautiful at retail and all season long. SOL LUNA PRIME performs well in gallons or hanging baskets, flowering brilliantly in six colors including Light Salmon, Orchid, Peach, Pearl, Red and White.

Propagation Tips for SOL LUNA PRIME hybrid impatiens:

As with any crop, paying attention to the small details with hybrid impatiens can make a big difference.
Average growth time is 4 weeks. Be sure to monitor and keep pH levels between 6.0 and 6.2.
We recommend sticking SOL LUNA PRIME hybrid impatiens on priority. This series is priority number 3 out of 4 categories. We recommend spraying Adjuvant at sticking. To reset flower response, spray Ethephon at 300 ppm the day after sticking. One hour of Ethephon on the leaves is sufficient. This will even out the flowering and gives some control to limit PGRs later in the liner. Maintain an average daily temperature of 72° F.

Rooting tips:

Week 1
Keep temperatures between 72° and 74° F. EC level should be at 0.50. No feeding is required this week. Apply fungicide the day of sticking.

Week 2
Similar to week 1, be sure to keep temperatures between 72° and 74°. No feeding is required at this time. Apply your second fungicide application.

Weeks 3
Keep temperatures between 72° and 74° and plants should be off mist by this time. EC should be .50 to .70. Feed if necessary, at 80 ppm N.

Weeks 4
Drop temperatures to between 70° and 72°. Keep EC levels at .80 to no more then .90 and fertilize at 80 ppm N in mist. Pinching is not recommended.

Finishing Tips:

Average finishing time from liners is 7 to 8 weeks. We recommend maintaining a low EC level for proper growth and sizing of each SOL LUNA PRIME variety. Liners can be transplanted when plants are rooted and actively growing.
As with all hybrid impatiens, SOL LUNA PRIME responds to temperature to grow and flower. Grow warm to finish faster at an average of 72° for maximum growth. Growing cooler can be done but will add time. SOL LUNA PRIME does not require any pinching and is daylength neutral. From weeks 7-8 fertilization should be at 80 to 125 ppm N to maintain EC at no more than 1.0.

Growth Regulators

If you require a plant growth regulator, we recommend .10 or 1 tenth of 1ppm Paclobutrazol as a light drench application early. A Paclobutrazol drench can be used at .25 ppm as needed for finishing if needed

Soil and Water

Be sure to maintain a ph of 6.0 to 6.2 in irrigation water. Water and feed as needed.
Monitoring your water is key for just about any crop. Knowing the pH of your water can help you make the right decisions about additives.
Impatiens transpire readily (cool themselves). Added humidity at night can help them perceive the correct temperature and finish on schedule. This can be achieved by watering later and wetting walkways in the evening. A dry environment can lead to added grow time.

Light
SOL LUNA PRIME is daylength neutral.

Pest and Disease Control
If you’re experiencing aphid or thrips concerns, pests can be controlled by common insecticides. For aphids, we recommend applying Acetamiprid, Flonicamid, Imidacloprid or Dichlorvos. For Thrips, Methiocarb, Acrinathrin, Abamectin, Dichlorvos or Spinosad can be used.
For Botrytis, Cyprodinil+Fludioxonil, Iprodione or Polyoxin can be used. Pythium and Phytophthora can be controlled with Propamocarb.
We recommend spraying a broad-spectrum fungicide after transplanting.

Watch the Growth Journey: From Sticking to Full Bloom

Elevate Your Calibrachoa– Expert Insights & Growing Tips

Choose the right Calibrachoa for the job

Finding the right calibrachoa for the right pot can be a game changer. Matching the variety to your end result can mean lower PGR use, faster retail readiness and longer enjoyment for the consumer.

Danziger offers a unique calibrachoa series for each type of use. Whether you’re growing hanging baskets, high-end combos, quarts, or packs there is a Danziger calibrachoa to fit your need.

Learn more about our full calibrachoa line.

Monitor your pH

Calibrachoa are very sensitive to pH, that’s why it is so important to know and monitor the pH of your water. This information allows growers to make good decisions about other additives such as fertilizer and acid injections. We recommend trying to maintain a pH under 6.0. For many varieties an ideal soil pH will be between 5.2 to 5.8.

Learn more about calibrachoa propagation tips.

Stay Ahead of Potential Problems

All Danziger varieties are screened for powdery mildew. However, powdery mildew strains are different all around the world. We recommend that growers use a protective spray for powdery mildew.

Growing calibrachoa in baskets? Here’s a tip: applying the protective spray before you hang your basket can help save you time and effort.

Learn more about calibrachoa finishing tips.

Dropping Temperatures

Dropping temperatures throughout the growing process can help the plants thrive. We recommend keeping temperatures between 72- and 74-degrees in Weeks 1 and 2 in propagation. Then, dropping temps to between 68- to 72-degrees in Week 3. In Weeks 4 through 12, further reduce the temperature to between 65- and 68-dgrees.

View the full calibrachoa technical pages.

Now Trending: A Sneak Peek at Latest Floral Design Trends for 2020

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]2020 is just around the corner and trend watchers are highlighting some exciting opportunities in floral design. From fun floral fashion trends to fabulous interior floralscapes, 2020 is shaping up to be a colorful and creative year! Let’s take a look at some of the newest flower industry trends.

“We’re seeing the floral-ization of everything,” says Liat Shemer, global marketing manager for Danziger cut flowers. “We’re seeing handbags and headbands, even toys and functional home décor being transformed with the use of flowers. It’s an exciting time for floral design.”

Trendy Floral Arrangements

Topping everyone’s latest floral trends list is hot new colors. According to the Color Marketing Group, key colors for 2020 and beyond will be influenced by earth tones. The group, a leading international association of color design professionals, predicts each area of the world will have a key color that will connect us to each other and to nature.

For Asia Pacific, the color is “Seed of Life.” Described as a “base color from which others can grow,” Seed of Life is described as a warm, neutral beige that adds a sense of calm and allows the viewer to return to their roots.

The European forecast key color is “Feel Real.” This earth-inspired brown with pink undertones, adds a grounding effect that is visually engaging and activates our senses.

The group’s pick for North America is “Electrum.” Described as a complex green influenced by gold, “Electrum” symbolizes complexity and connects us better to the planet.

The Pantone Color Institute’s color of the year for 2020 may be drawing from nature as well. In a recent fashion seminar presentation, Laurie Pressman, Pantone Color Institute Vice President, hinted that the Pantone Colors of the Year for 2020 will be inspired by the sea. Ocean inspired inky-blues may be a focus color, with seaweed greens, driftwood browns, sand-tinted whites and even deep “ocean-depth” black hues playing a role. We will have to wait to learn the official color of the year. Pantone typically makes the announcement in early December.

The trend of nature inspired colors plays very well when it comes to adding flower designs in unexpected places. “It doesn’t get any more natural than including real flowers,” adds Shemer. “Flowers and greenery are the easiest way to bring the color of nature into design. That’s why we’re seeing more living walls, flowers incorporated into home décor and more natural looks when it comes to wedding floral arrangements.”

Adding Veronica to arrangements and bouquets gives them a natural, wildflower look. This fun and functional variety is a must have for the latest floral design trends. The long spikes of Danziger’s SKYLER™ Series add height and color in hues of blue, pink or white. Striking in combinations, SKYLER is exceptionally stunning in large arrangements all on its own.

Natural colors and an airy, feathery-light texture come through with Danziger’s Limonium. The SENSY™ Series offers three different varieties that are perfect for just about every corsage, bouquet and arrangement. SENSY™ Pinacolada is a very special yellow variety that features no limonium odor. Limonium SENSY has a long vase life and is also a beautiful dried flower. It’s a standout for everyday floral arrangements, but also works in unique design trends such as headbands, living artwork and even as a shoe accessory.

Bold pops of color-saturated blooms are making a big statement as a floral industry trend. From bridal bouquets that match a particular color scheme to large, trendy floral arrangements with a bold tropical look, color is still king. When it comes to adding color, scabiosa are at the top of just about every floral designer’s trend list. The color and form of this cut flower make it a very versatile, go-to variety to add bright color and a fun look to any arrangement. Danziger’s SCOOP™ Series features large, perfectly spherical flowers. Available in a dozen colors, SCOOP is on-trend for both modern and natural looking designs. We love it with romantic roses and ivy, on its own in a mono color arrangement or as a pop of color on a cake top.

Greenery and foliage will continue as a floral design trend into 2020 and beyond. If you’re looking for a unique and fun green filler for your designs, check out lepidium. The natural look, calming color and extended vase life of Danziger’s Green Dragon™ Lepidium make it a must add to every bouquet or centerpiece. This innovative variety is elegant and rustic at the same time. Green Dragon is a delicate, yet strong lepidium, with airy inflorescence that sit atop sturdy stems that won’t tangle. The flowers cover a larger area of each stem, providing beautiful texture and soft color.

The biggest trend may be that consumers are using flowers in more ways than ever. “Floral designs are for more than just special occasions,” says Shemer. “They’re being incorporated into our everyday lives. That is great news for our industry.”

What new floral trends are you using in your business? Share your story with us![/vc_column_text][/vc_column][/vc_row]

Tips for creating the perfect hanging basket

Choose plants that have similar finishing timing.
- Scaevola, Lantana, Portulaca and other similar genera will flower later season compared to most genera used in combinations like Calibrachoa, Petunia and Verbena.
- Begonia and New Guinea Impatiens take longer to mature and develop a required plant size. These items will be small in mixes compared quicker growing items and can easily be taken over by other varieties.
- Less equals more… Less plants in a combination hanging baskets allows for larger flowers and increase health of plants. The converse is, over-crowding creates competition, plant quality, flower size and longevity of containers.

As the hanging baskets matures, root bound containers will hold less moisture and nutrients for plant growth or sustained growth.

Over-crowding can create disease issues due to a thick canopy.

Pot Size Plants per pot (pp) Finish Time (weeks)

10” pots (25 cm) 6 single variety liners 7 to 8

12” pot (30 cm) 6 single variety liners 7 to 8

Pinch: A pinch may be required for some varieties at transplant.

Temperature Requirement:

Day – 70° to 75°F (21° to 24°C)

Night – 60° to 65°F (15° to 18°C)

Reduce night temperatures the last weeks of production (55° to 60° F/ 13° to15° C) to finish high quality baskets.

Media and pH Requirements: Plant in a well-drained soil with a pH range of 5.5 to 5.8 and an optimal EC of 1.0 to 1.75. Allow the soil to moderately dry between irrigations.

Plant Growth Regulators (PGR): For finishing, drench Bonzi (Paclobutrazol) at labeled rates three or four weeks prior to finish. There may be certain varieties which react poorly to Bonzi so be aware of those specific items and omit any application of those mixes.

Hanging Basket Annuals

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]One size really doesn’t fit all. This may be especially true when it comes to choosing the right varieties for specific growing applications. That’s why Danziger is focusing breeding work on creating the right size plants that perform consistently for your specific growing needs.

When it comes to hanging basket combinations, choosing the right plant material can make or break the final product. Your choices can be the difference between producing a stunning, top-quality, high-profit basket and one that is just average.

“No one sets out to create a ho-hum basket,” says Ori Danziger, deputy CEO at Danziger. “But, we’ve all seen baskets that are just OK, or basket combos that have one variety taking over the others. Picking the right plants can eliminate this problem. Choosing hanging basket annuals specifically developed for basket performance can also create efficiencies in the growing process.”

“Hanging baskets need to be designed for more than just color or form,” says Lisa Heredia, marketing and key accounts for Danziger North America. “Choosing plants that play well together creates baskets that continue to look great as they grow throughout the season. This allows for longer retail shelf life and gives the consumer more enjoyment.”

Choosing the Best Varieties to Create Top-Quality, High-Profit Hanging Baskets

Several Danziger series have been bred specifically with basket production in mind.

LIA™ Calibrachoa was bred specifically to perform well in basket production. This early flowering calibrachoa series features tight internodes, delivering more flowers. LIA also has noticeably larger blooms. All eight colors in the series pair well in combos, creating beautiful retail displays that continue to perform in the home garden.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_single_image image=”16618″ img_size=”large” qode_css_animation=””][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]You can count on VANESSA™ Verbena to bring bold, season-long color to your hanging baskets. The days of verbena cycling out of flower are over. Each variety in the VANESSA series is tested for mildew tolerance and flower power. Only those that stay clean and in full color are brought to market. VANESSA’s consistent color and cascading habit make it a wonderful choice for hanging baskets. Choose from four solid colors and three bicolors.[/vc_column_text][vc_single_image image=”16614″ img_size=”large” qode_css_animation=””][vc_column_text]The CASCADIAS™ trailing petunia series brings big, long-lasting blooms to the category. This series is an excellent trailing annual for hanging baskets. CASCADIAS flower early and feature a moderate branched structure, making them a natural for basket production. With 18 colors to choose from, you’re sure to find the perfect variety for every hanging basket design.[/vc_column_text][vc_single_image image=”16616″ img_size=”large” qode_css_animation=””][vc_column_text]If you’re not including AMORE™ Petunias in your hanging baskets, you’re missing a heart-stopping opportunity. Each variety in the AMORE series features five perfect heart shapes on every bloom. These stunning mono- and combo baskets really capture consumer’s attention at retail. AMORE is a stable, uniform series that flowers early and shows good resistance to rain. Its mounded, compact habit fills baskets nicely. The six varieties look great on their own and pair well with other solid color blooms.[/vc_column_text][vc_single_image image=”16615″ img_size=”large” qode_css_animation=””][vc_column_text]Adding STREAM™ Lobularia to your baskets fills them with honey-scented blooms that last all season long. This early flowering lobularia features a sturdy structure and lots of big flowers, in a wide variety of colors. Your customers will love the pretty, airy blooms. Bees and butterflies love STREAM too![/vc_column_text][vc_single_image image=”16613″ img_size=”large” qode_css_animation=””][vc_column_text]If you’re looking for a low maintenance, heat tolerant variety to add to your baskets, try PAZZAZ™ Portulaca. This early blooming, moderate trailing series features big, beautiful color. PAZZAZ is a great shoulder season option, as it continues to look great at retail, even late into the summer.[/vc_column_text][vc_single_image image=”16612″ img_size=”large” qode_css_animation=””][vc_column_text]Whether you’re choosing hanging basket annuals for full sun or shade, choosing the right variety can make a big difference in performance and profitability. What are some of your biggest challenges with hanging baskets? Share your comments with us![/vc_column_text][/vc_column][/vc_row]

Danziger Creates Sparkling Chrysanthemum Personalities

Danziger Creates Sparkling Chrysanthemum Types

Do flowers have personality? Of course they do! That is one of the reasons consumers love to buy them. Flowers are an expression of their personal style and personality.

“Research has shown that consumers perceive brands as people,” says Uri Goldstein, CEO of Danziger Colombia. “It’s what draws consumers to a specific brand, and ultimately inspires purchase of their products. At Danziger, we’re taking this idea to our chrysanthemum varieties. In a crowded category like chrysanthemums, attaching personality traits to the different varieties can help open them up to new uses and unique design ideas.”

Chrysanthemums are a very basic product for the flower industry. More and more, they are being divided into families according to the shape of the flower head. “We wanted a fun and innovative way to look at the category, so we asked our team if there could be a way to expand the descriptions,” says Goldstein, “and the personality pairings came through.”

From peppy and youthful to classy and bold, there is a Danziger Chrysanthemum to fit every consumer style.

How does it work? Danziger’s team created three distinct consumer personas, giving each a name. Then, they matched a chrysanthemum variety to the persona. For example:

‘Judith’ is elegant and classic. She doesn’t want to draw too much attention, but loves to look perfect when noticed. Her perfect chrysanthemum is ATLANTIS®. This chrysanthemum is neat, elegant and very symmetrical. It’s easy to color or tint and features sturdy stems. ATLANTIS® also has excellent vase-life.

‘Megan’ is bold and innovative. She likes to stand out in a crowd and loves being unique and on-trend. Her perfect chrysanthemum is BACI™. This multi-petaled, unsymmetrical variety is unique and definitely on-trend. It creates stunning bouquets and arrangements.

‘Zoey’ is never afraid to try new things. She’s youthful and full of life. Her perfect bloom is CRAZY LADIES™. This totally unique chrysanthemum matches her enthusiasm and outspoken nature.

“Adding a little personality can breathe new life into the category,” says Michal Shafransky Fridman, marketing and communications manager for Danziger Cut Flowers. “Our goal is to provide a little insight into the target consumer and spur creativity for new floral design styles.”

Looking at the cut flower business in an innovative and new way is nothing new for Danziger. Innovation drives every decision, and striving to be better is part of the company culture. Danziger is a market leader in daisy mum. That extensive experience, with a wide number of growers, brings unique knowledge to the cut flower business as a whole. Danziger experts are focused on sharing that knowledge with their customers, in order to bring the most innovative products to market.

Danziger’s Colombia production site focuses on research and development, providing new varieties specifically targeted to the American consumer. The state-of-the-art facilities provide elite stock to growers. “Danziger experts provide our customers, not only with the highest quality product, but with know-how,” adds Goldstein. “From growing and logistics to shipping and marketing, we help our customers produce a superior final product for point-of-sale.”

Just as personalities change and grow, Danziger’s Cut Flower business is ever-evolving to better serve our customers.

What’s Your Flower Personality? Share your thoughts with us. Want to know more about our sparkling chrysanthemum personalities? Contact us!

chrysantheumum-atlantis-dark-pink+yellow+salmon

Creating Atmosphere Gypsophila

Creating atmosphere Gypsophila

Robert Bartolen

Robert Bartolen is an Event Designer based in Slovakia with a reputation for creating not
only incredibly romantic environments but theatrical ones too! This reputation has led to
many opportunities in many different locations, but he often turns to the use of one variety
of flower to create the atmosphere that he desires.

In this case, the venue was the Slovak Philharmonic theatre in Bratislava. Robert and his team created
a series of asymmetrical Gypsophila ‘trees’ festooned with white bird cages containing white doves to
welcome the guests! The ‘trees’ were combined with some large-scale arrangements which featured Lilium
longiflorum so that scent filled the air at the entrance to the event. The theme continued through to the
table centres where the two varieties of flowers were combined in simple arrangements in tall glass vases.
We asked Robert why he had elected to use so much Gypsophila and his answer was illuminating. By using
the Gypsophila en masse like this, Robert felt that it created a perfect atmosphere for romance. The doves
in their cages finished the ethereal theme and, combined with the scent from the lilies, romance was in theair!
Robert explained that he often works with massed flowers because it creates immediate impact and – it did!

Photography by Peter Frolo

Credit : www.fusionflowers.com

Make my Dream come True….

Make my Dream come True….
but it’s all about the budget!
Robert Koene

How often do you hear the phrase “I want you to make my dreams come true” when you speak to a bride?

With the advent of Instagram many brides have inflated ideas about what can be achieved with
a limited budget. However, every so often, a bride arrives with a suitable budget that allows a designer
to go for it and that’s what happened this time.

Turning a bridal carriage into a Disneyesque creation complete with garlands and a floral dome was something
new to us. Robert Koene and his team were asked to do just that and used Gypsophila to make the regal
dome and garlands for the carriage. Not a quick solution but certainly an effective one!
Next came a floral gazebo which was festooned in a magnificent array of flowers including stunning
Phalaenopsis Orchids, Hydrangea, Roses, Peony and Astilbe. In turn, this linked to a statement antique
garden urn piece which continued the garland theme with a single garland extension.
Robert is known for his signature bridal designs. These feature only one variety of flower as was evidenced by
one of his weddings we featured a few years ago where he created an Altar cloth covered with rose petals. On
this occasion, he designed a parasol for the bride covered in single heads of … Phalaenopsis Orchids!
To say that the event had the WOW factor is putting it mildly but then, that’s exactly what Robert is known
for and, as he says, if you have the budget it allows you the opportunity to make those dreams come true!

Photography by Photis Karapiperis

Credit : www.fusionflowers.com

Chlorophyll Party

Chlorophyll Party
by Sara-Lisa Ludvigsson

I used:
Lepidium ‘Green Dragon’™
Rosa ‘Prima Donna’
Dianthus ‘Lege Marrone’
Lilium ‘Apricot Fudge’
Ranunculus Butterfly ‘Helios’
Rodanthe roseum (dried)
2 x half sphere hanging basket forms 35cm
diameter with chain
Zip ties (cable ties)
Floral foam
Waxed paper
Floral foam wreath ring

The winter in Sweden is beautiful and filled with snow, but we have short days, so we really long for the spring. To
make the waiting a little bit shorter and easier to handle I love to surround myself with flowers in fresh and energetic
colours. One of the colours I really miss during the winter is that strong and light green tone seen when the first leaves
burst out on the branches of trees – so full of chlorophyll and so full of energy and new life. For me, that colour is
a symbol of a new start and what is more suitable than to invite people to a Chlorophyll party to celebrate the arrival
of spring! So, let’s gather around the table and soak up the energy from the fresh flowers, the laughter of friends and
before we know it, spring will be here!

To begin, soak the floral foam but don’t over-soak. Cut the waxed paper and line both of the half baskets. If you don’t have
waxed paper, use cellophane or similar. I prefer the paper because it covers the floral foam so that it will not be seen. Fill each
of the half baskets with floral foam. If you are going to make a big globe, you can use OASIS® SEC dry foam in the centre
to make it less heavy. Join the two baskets together and secure them with zip ties (cable ties), making sure that they are used
where the metal is at its strongest because this design gets quite heavy. Before you continue, check that the chains are strong
enough to carry the weight, otherwise change them for a stronger wire.
Place the filled basket on a bucket or vase which is weighted with water or sand to allow you to work on the upper part of the
design. Start placing the Lepidium ‘Green Dragon’ around the sphere. The stem of this variety is strong enough to go through
the paper without cutting it first. It is important to insert it deep into the floral foam so it will hydrate and stay in place. Cover
the whole sphere with Lepidium and create a round, loose outside shape.

After that, place the other flowers around the sphere in a regular rhythm and distance. In this design I wanted the
green colour to be dominant to create a fresh and joyful impression so I used the Lepidium to make a lush foundation.
Lepidium is very easily matched with other flowers, so you can use any flowers of your choice in this design. Make sure
that you place all the other materials a little bit shorter than the Lepidium to get a looser impression.

When you have almost completed the whole design, it is time to hang it. You can do this now and place the last of
the materials to finish the outside shape. This design can be used for both round and square tables.
In this round table set up, the Chlorophyll sphere is complimented with a wreath made of similar flowers with the
Lepidium as the dominant material. The two round designs on a round table create harmony and the character of the
Lepidium is what binds them together and brings that fresh and energetic feeling to the table.

For safety make sure to check that you hang your design from a place that can support the weight and that you also use wire
that is strong enough. Make sure you secure it properly.

Photography by Amanda Lennartsson

Credit : www.fusionflowers.com

For the love of a Challenge

For the love of a Challenge
by Thomas Spiess

I used:
Gypsophila paniculata ’XLence®’
Hot glue gun
Floral tape – white
Double-sided tape
Décor wire – silver
Bridal bouquet holder (OASIS® Lady I)
Satin ribbon 5mm – white

A workpiece where only one variety of flower has been used has always held a great
fascination for me. I truly love the opportunity to highlight just one single material!

Begin by covering the handle of the bridal bouquet holder with the floral tape. It is
important to use white tape as the colour of the ribbon, when applied later, could be
distorted if you use green or brown tape. It must be pulled tight to make sure that it
will not detach later. After that, you need to cover the handle completely with the doublesided
tape (including the base of the handle).
Use a very thin and transparent self-adhesive tape. Then you can glue the satin ribbon on
the upper side of the handle and attach it straight in the middle to the other side.

On the underside, ensure that the crossing point is very regular to get the desired effect.
Again, make sure that the ribbon is pulled tight and is well attached on the handle, so
that it does not later detach in the hands of the bride! For the upper part use hot glue.
The ribbon is twisted once around itself and glued every 2cm on the handle using very
little glue. It is important that the glue is not visible. The tension arises from the change of
the static to the dynamic lines while using the same material. For the further steps, it makes
sense to protect the already finished handle from contamination with a cover.

For this bouquet you need about 20 stems of ’XLence®’. Cut them into small pieces
of about 2-3cm and then wire into small bundles with the silver wire. These should
not be too big so that the transition from the individual wired bundles is not visible at the
end. Then cover the stems of the Gypsophila as well as the silver wire with the white
floral tape. This way the flowers will last longer and the durability of the bouquet is
extended. In addition, the next step becomes easier when the wire is taped.

Stick the bundles regularly into the floral foam of the bridal bouquet holder. I would recommend that you do not water the
foam in order to save weight. Make sure that the bundles are placed very close to each other and create a perfect ball-shape.
Single flowers that stick out, can be carefully cut off at the end with small scissors. To ‘connect’ the handle with the flowers
(a non-floral material with a flower) I laid the same ribbon loosely around the Gypsophila. The ribbon is fastened with silver
wire into the floral foam.
Despite the classic shape using traditional material, the bouquet has a modern impact through its simplicity. The finely crafted
handle is classy and elegant and the style is subtle and discreet.

Photography by Thomas Spiess

Credit : www.fusionflowers.com

Increasing Efficiency and Profitability

Increasing Efficiency and Profitability: An Invitation to Small and Medium Annual Growers

Ask any annual and perennial grower what their biggest concerns are for the 2020 season and you’ll hear very similar answers. From labor costs to labor shortages, equipment issues, space constraints and growing efficiently to weather conditions concerns, the list is long. For small and medium growers that list can be longer, with concerns being more amplified.

The success of our industry depends, not only on the success of large scale growers, but on every size grower. Small and medium size companies will also be a driving force in the future. That’s why breeders, plant material suppliers and equipment manufacturers are developing products, processes and programs to help growers in this category.

“One of the most valuable things we can offer our customers is personalized service,” says Mike Fernandez, market manager at Danziger North America. “We take the time to learn about the challenges each grower faces. Then we help them develop purchasing programs, choose the right plants for the right application and implement growing techniques that can help their business grow.”

Special Invitation

Mike Fernandez and the North American team are extending a special invitation to small and medium size growers to visit the Danziger booth at Cultivate. The team is ready to work with you to develop customized programs focused on helping your business be more efficient and profitable. “I think many of the growers in this category see Danziger as a provider of unique plant genetics, but we can offer so much more,” adds Fernandez. “We look at every customer as a partner. Our number one focus is their success. Our genetics are providing innovative solutions, but it goes beyond new plants.”

Personalized Service

Danziger’s customer service is top notch. “We take a great deal of pride in our grower partnerships,” says Fernandez. “From our Dedicated Rooting Partners that make purchasing rooted cuttings of our best-selling varieties easier than ever, to our stick to flower or transplant to finish custom crop plans and in-depth technical support, we help our customers streamline the growing process.”

Innovative Genetics

Pair that flexibility and support with innovative new varieties and you have a combination designed to help growers of all sizes thrive. Danziger’s breeders and scientists are working to develop varieties that are easier to grow, provide dependable performance and deliver more profitability. “Our varieties are developed to provide solutions for growers,” says Ori Danziger, deputy CEO at Danziger. “Time savings, profitability, even weather related concerns can be addressed by choosing the right plants. Our plant series and new introductions tackle these concerns head on.”

Compact varieties that stay compact with minimal PGR can also save time and money. The new VANESSA ™ Compact Verbena Series brings big, summer-long color, all wrapped up in a tiny package. VANESSA™ Compact will stay tidy in quarts with little to no PGR. VANESSA takes the worry out of rainy or humid summer weather too, as both the original VANESSA™ and VANESSA™ Compact are bread for mildew tolerance and flower power. Danziger tests prospective varieties by inoculating the seedlings with mildew. Only those that stay clean and in full color are brought to market.

Choosing the right annual or perennial plant for the right application can bring efficiency to your business. At Danziger, we offer different calibrachoa series that are tailor-made for specific uses. COLIBRI ™ Calibrachoa is bred with both the grower and end-consumer in mind. This compact, well-performing series features loads of blooms and good branching with little PGR use, providing growers with more profit per square foot with the least amount of effort. COLIBRI™ is perfect for quart programs. This series also works well in compact baskets or combos.

Our LIA™ Calibrachoa series is perfect for hanging baskets. LIA’s™ large blooms (up to 30% larger) add stunning, long-lasting color that capture consumer’s attention. LIA™ is an early flowering series that will flower in a 10-hour day.

Partnering with Danziger delivers more to your business than just top quality plant material. Our innovative genetics, knowledgeable team and time-saving programs are here to help your business grow and thrive. Stop by booth #235 at Cultivate to learn more about how Danziger can help increase your efficiency and profitability. See you in Ohio!

Despite the hot temperatures, flowers in Danziger’s retained their color and vibrancy

Despite extreme hot temperatures in May, flowers in Danziger’s breeding facility retained their color and vibrancy

Last Tuesday and Wednesday, temperatures in Danziger’s main breeding nursery in Central Israel pushed 40 degrees Celsius (104 F) on two consecutive days, (43.2 (110 F) and 42.3 degrees (108 F) to be precise) marking the peak of what was an unusually scorching May. Yet, visitors and staff were astonished to see a flourishing display in the company’s outdoor nursery.

“When it comes to understanding how well a variety can tolerate extreme heat and dryness, there’s no substitute for seeing what actually happens during a really hot spell. That’s exactly what we got the chance to witness last week and the results were very satisfying. In particular, it gave us the opportunity to observe how the heat tolerance in the varieties we are developing managed the high temperatures in a real-life and real-time situation,” said Amir Zuker, R&D Director responsible for perennials, annuals and cut flower breeding and research at Danziger.

3 biggest surprises from this hot spell

During a period of warm and hot weather, no one would be surprised to see Petunias, Portulaca and Phlox thriving. However, the same cannot be said for Bacopa, Nemesia and Diascia, varieties normally associated with cool or mild temperatures. But, that’s exactly what happened this week. Here’s what we discovered:

Bacopa is usually very sensitive to high temperatures and dry weather. Despite the heat wave, the Bacopa continued to flower, maintaining flower abundance and good leaf quality. There were no signs of a cessation of flowering, loss of leaf firmness nor yellowing.

Nemesia, which typically starts to suffer in the heat, showed virtually no signs of stress. One might have expected the Nemesia to cease flowering during this period, but again, counter to expectation, they continued blooming beautifully.

New varieties belonging to our new Diascia, trinity series, withstood 3 weeks of sustained hot weather, and temperature extremes of over 40 degrees. One might have expected the Diascia to have lost the flowers, leaf damage or even died completely. But, judging by the florescence we witnessed in the garden, the new trinity Diascia demonstrated amazing heat tolerance.

3 key take-outs for the value chain

With climate change, Danziger is investing considerable research efforts in breeding crops with better heat resistance. The recent heat wave, allowed Danziger to get a sneak preview of the success of our recent work. Here are several observations:

Breeders: A very strong indication that these 3 varieties – Bacopa, Nemesia and Diascia – could have excellent garden performance in hot weather. We anticipate that breeders will now be encouraged to use hot temperatures to breed and positively select good plants with good garden performance that can withstand severe heat and very dry weather.

Retailers: A good indication that these new varieties have heat tolerance and extended shelf-life so essential to garden centres and other points of sale.

Gardeners: A good chance for gardeners to start enjoying Bacopa, Nemesia and Diascia as summer varieties, with added confidence these can prolong the season, and do very well in low humidity and very hot high temperatures.

What we learned at Danziger

“In general, we test our bedding plants in the regions in which these products are marketed and sold, for example the US, North and Southern hemisphere, and different regions in Europe and other locations all over the globe. Israel – with its hot climate – is the perfect testing ground to expose plants to very high temperatures, so we gain valuable data from how our plants perform in Israel’s extreme heat and low humidity. We have been working in increasing the ability of our bedding plants to withstand extreme heat, but we are pleasantly surprised just how well they have performed in terms of their flower abundance, leaf quality and the vividness of the colors – even in 42 degree temperature,” added Amir Zuker, R&D Director at Danziger.

The different varieties of annuals were planted in large pots, and have been transplanted in the garden under full sun in Danziger’s nursery since the beginning of March. Danziger welcomes visitors to its nursery to see with their own eyes how well these varieties are performing in the heat. And summer is still a few months away…what will we discover then. Watch this space.

How to maintain Petunia CAPELLA™ – Ask the Expert

Petunia Capella™ Series

The Capella™ Series is bred for short internodes, controlled growth and a mounded plant habit. Growers can easily finish Capella™ in 4 ½” to 5” (11 to 13 cm) containers but the end consumers can appreciate how Capella™ continues to grow and develop into larger plants for their household pots and baskets. 2020 introductions include Baby Pink, Neon Pink and Ruby Red, bringing the series to eight (8) varieties.

Crop Planning from stick (URC):

Pot Size Plants per pot (pp) Finish Time (weeks)

4” pot (10 cm) 1 pp 10 to 13

5” pot (13 cm) 1 pp 10 to 13

10” pots (25 cm) 3 pp 12 to 14

Pinch: No pinch is required.

Temperature Requirement: Day – 70° to 75°F (21° to 24°C)

Night – 60° to 65°F (15° to 18°C)

Reduce temperatures the last weeks of production to develop high quality plants at finish.

Media and pH Requirements: Plant in a well-drained soil with a pH range of 5.5 to 5.8 and an optimal EC of 1.0 to 1.75. Use a Calcium and Potassium based feed that includes Magnesium and minor elements. Allow the soil to moderately dry between irrigations.

Plant Growth Regulators (PGR): To reach the desired plant size at finish, spray B-9 (Daminozide) early in crop, at liner stage and after transplant. For finishing, drench Bonzi (Paclobutrazol) at labeled rates three to four weeks prior to finish.

Pests and Diseases: Scout for Aphids and Thrip. Botyrtis and viruses like TMV or TSWV would be of most concern.

How to maintain Calibrachoa COLIBRI™ – Ask the Expert

Colibri™ Calibrachoa are selected for a controlled growth habit making them ideal to finish in smaller containers. This series showcases large flowers and will flower at 10 ½ hours photoperiod for those early spring regions. The addition of Colibri™ Blizzard for the 2020 spring season brings the series to a total of ten varieties.

Crop Planning from stick (URC):

Pot Size Plants per pot (pp) Finish Time (weeks)

4” pot (10 cm) 1 pp 10 to 13

5” pot (13 cm) 1 pp 11 to 14

Pinch: No pinch is required.

Temperature Requirement: Warmer initial temperatures are recommended to establish the root system and develop plant for an expedited finish. Temperatures can be reduced the last two or three weeks to produce high quality plants.

Day – 70° to 75°F (21° to 24°C)

Night – 60° to 65°F (15° to 18°C)

Media and pH Requirements: Plant in a well-drained soil with a pH range of 5.4 to 5.7 and maintain an optimal EC of 0.8 to 1.25. Additional Iron (Fe) and Manganese (Mn) may be required to eliminate yellowing of youngest growth due to an elevated pH or alkaline soil. Maintain an even soil moisture during the entire crop.

Plant Growth Regulators (PGR): To reach the desired plant size at finish, spray B-9 (Daminozide) early in crop. Colibri™ should not require any PGR’s at finish but if they do, drench Bonzi (Paclobutrazol) at labeled rates three or four weeks prior to finishing. Spray applications of Bonzi (Paclobutrazol) are not recommended.

Pests and Diseases: Scout for Aphids and Thrips. Botrytis and Pythium/Phytophthora are of primary concern.

Summer Floral Arrangement Inspiration

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]Nothing helps accessorize summer quite like bright, beautiful flowers. We’re not just talking about your outdoor space. Summer is the season to celebrate nature with INDOOR blooms too! Now is the perfect time to brighten a loved one’s day with a simple bouquet or centerpiece. It’s also a great time to reward yourself, adding some sunny summer blooms to your home.

Brighten Up Summer Days with Beautiful Bouquets

Summer floral arrangements can add color, fragrance and a touch of excitement to your day. From just one or two stems, to simple posies, this floral trend includes natural looking summer centerpieces or large bouquets bursting with color, summer blooms remind us to enjoy the warmer weather and the beauty of the season. “At this time of year, we’re all anxious to get outside and enjoy the outdoors,” says Anat Moshes, VP Cut Flower Sales at Danziger. “Creating simple, natural looking bouquets can be a beautiful and inexpensive way to bring the outdoors in, adding a little joy to our lives.”

After a season of dull winter hues and drizzly spring days, summer bouquets can not only brighten a room, they can boost our mood, make us feel more productive and enhance our creativity. An assortment of cut flowers with bright colors such as hot pinks, glowing oranges and sunny yellows can make us feel more optimistic and enthusiastic. Pale lavenders, blues and greens can promote a sense of calming tranquility.

The benefits don’t end with just visual appeal. A recent study by the University of North Florida found that receiving flowers can significantly reduce stress levels. According to research at the University’s Department of Public Health, living with flowers can significantly alleviate daily stress. These results follow findings by other university researchers stating that flowers can make people happier, foster creativity and boost energy.

Create and enjoy beautiful blooms of the season with these summer flower bouquet ideas.

Group small vases, each with one or two blooms, together to create an indoor garden of color. Our Scoop® Scabiosa in fresh summer colors, like Cherry Vanilla, Tutti Frutti and Strawberry, pairs well with a few sprigs of bright green filler.

The bright and bold blooms of Raspberry, Cotton Candy and Marshmallow Scoop can be gathered together to create a beautiful formal summer tablescape or more casual bouquet.

Natural looking crops can create beautiful, breezy, summer bouquets and centerpieces. The bright yellow blooms of Golden Glory® Solidago are stunning all on their own and can add texture and movement to a wildflower bouquet. It’s the perfect companion for summer sunflowers, delphinium and daisy.

The cream-colored flowers of Romantic Glory® Solidago create the perfect filler for both natural looking and more formal bouquets. It is especially lovely when paired with blues, purples and pinks. From beautiful pink roses and bold magenta gerbera daisies to striking blue iris and summer sky hued hydrangea, Romantic Glory offers an airy backdrop that makes just about any bloom that much better.

Flowers are not just for the center of your tables! They belong in just about every room of the house, adding color, scent and visual appeal. Energizing orange and vibrant red blooms can liven up your entryway, kitchen window or family room. Our QUEEN® Kalanchoe Cutflowers series is the perfect choice for unique, long-lasting arrangements. The bold colored blooms last up to three weeks with clear water throughout the vase life! Both the Red and Orange varieties look amazing on their own or paired together for simple, yet stunning arrangements.

Pastel pinks, including our Skyler™ Pink Veronica, paired with white blooms on a backdrop of green creates a calming and beautiful bouquet that is perfect for a bedroom or powder room. The soothing, natural colors can add the feel of a sweet summer breeze to any area of your home.

Skyler™ Blue Veronica, paired with rosemary stems and a few garden blooms creates the perfect kitchen window bouquet. The tall, spiky blooms add great height and color.

Summer blooms are for sharing! How are you bringing the outdoors in this season? Share your summer creations with us[/vc_column_text][/vc_column][/vc_row]

Jamesbrittenia Goldstar for Baskets and Container Combos

Introducing Jamesbrittenia Goldstar™ a New Go-To for Hanging Baskets and Container Combos.

In the world of plant breeding, patience and passion take center stage. The development of Goldstar^™, a new variety for Catalog 2020, is truly a story of those attributes: Passion for a particular plant variety, the drive to make that variety the best it can be and the patience it takes to get it exactly right.

“We work hard to ensure creativity is part of our company culture,” says Amir Zuker, PhD, vice president of research and development at Danziger “This is true for every part of our business, but especially when it comes to breeding work. Each of our breeders is given time to explore, test and trial varieties that they are passionate about. Allowing those personal connections to come through in their work has developed some amazing new introductions.”

Not Your Grandmother’s Variety

Our breeder’s passion to improve a favorite variety led to Goldstar™. The Jamesbrittenia of long ago was beautiful, but tended to be a difficult species. It was hard to root, had disease sensitivities and tended to be a little wild in habit. “We had older varieties, but actually cancelled our Jamesbrittenia program,” says Zuker , “But, our breeder followed her passion. She really believed in the plant, and kept the work going as a pet project.”

The result is an entirely new generation of Jamesbrittenia hybrida. Goldstar™ roots well and has enhanced resistance to foliage disease. It’s also day-neutral, extremely heat tolerant and well behaved. Goldstar™ sunny-yellow blooms combine with just about any color, making it a go-to variety for any hanging basket program.

“Goldstar™ is beyond anything we ever expected,” says Amir Dor Director of Sales- Bedding. “Growers consistently commented on how well it is performing in baskets and combos. Its semi-upright habit does well in Mixie’s and mixed baskets, and it even looks great as a mono-culture basket.”

Goldstar™ may be described as the little black dress of Mixie’s plants because it really does go with just about everything. It’s bright, yet neutral color allows for flexibility and creativity when pairing in combinations. It’s stunning when paired in hanging baskets with AMORE^™ Queen of Hearts petunia, CAPELLA^™ Indigo or trailing petunias such as CASCADIAS^™ Purple Gem.

Check out the Jamesbrittenia Goldstar™ page for more information.

Delivering great profitability AND great garden performance

Saving money is always top of mind in just about every business. It is especially true in our industry. For growers, saving time can also contribute significantly to the bottom line. Putting less time into growing high quality plants can be a game changer. That’s why breeders are focusing on developing varieties that offer superior performance with less effort and minimal intervention. Less effort can translate into lower labor costs. Minimal intervention can mean lower chemical costs in addition to time saved.

“We know time and effort are key business concerns for our customers,” says Ori Danziger, deputy CEO at Danziger. “We are trying to offer solutions to those problems. That’s why we’re working hard to make growing our varieties easier and more profitable. Our mission is to develop inspiring plants that deliver high profitability for growers without sacrificing top-notch performance.”

It’s important to note that plant performance pushes well beyond retail. Offering varieties that continue to grow and perform for the consumer is paramount to the success of our industry. “Consumer want to feel successful when they plant our varieties,” says Lisa Heredia, marketing and key accounts at Danziger. “When they take the plant home, plant it and watch it grow and thrive, they feel successful. When they feel successful, they come back to the garden center and buy more plants. That’s the type of behavior we want to encourage.”

Here are a few examples of Danziger varieties that deliver profitability and performance in every pot.

Our COLIBRI™ Calibrachoa series offers great solutions for growers and wonderful performance for home gardeners. COLIBRI™ is a compact series that requires little PGR use, so it provides growers with more profit per square foot with the lease amount of effort. COLIBRI™ also features loads of noticeably larger blooms, so every color – 11 total in the series – captures attention at retail. When planted in a home garden, COLIBRI™ continues to grow and bloom, making the consumer feel more successful.

Long-lasting color is a big business benefit to growers and retailers. For the home gardener, long-lasting color provides more enjoyment! Big, bold, season-long color is easier than ever with the VANESSA™ Compact Verbena series. This new series stays compact with minimal PGR use, providing excellent color in quarts. Just like Danziger’s VANESSA™ series, VANESSA™ Compact is tested for mildew tolerance and cycling of color. Through extensive testing around the globe, both series show excellent mildew resistance, making them less time intensive to grow.

One of the best features is that the color just keeps coming. Both VANESSA™ and VANESSA™ Compact won’t cycle out of flower. The plants consistently push out new blooms to ensure long-lasting color, creating retail sizzle with big color in quarts, and stunning hanging baskets. With VANESSA™, home gardeners won’t experience the disappointment of other verbena going out of flower. Their baskets and combos stay in full color throughout the season.

Growers are telling us CAPELLA™ may just be the perfect petunia series. CAPELLA™ performs well in propagation and blooms early enough for any petunia program. It creates a tidy quart with minimal or no PGR, saving space, time and supply costs. CAPELLA™ also produces amazing baskets and combos.

Available in eight attention grabbing colors, CAPELLA™ will be a consumer favorite. It continues to grow when planted in the home garden, offering season-long color and enjoyment.

“Superior performance with less effort will continue to be a focus for Danziger and other industry leaders,” says Mike Fernandez, market manager for Danziger North America. “As profitability concerns grow, providing these attributes to the plants we develop can be a key way we can contribute solutions for growers.”

How to maintain Verbena VANESSA™ – Ask the Expert

A few quick tips for successfully growing VANESSA™

The optimal pH is 5.8 – 6.4 with an EC of 0.6 to 1.0
Verbena performs best when the soil is moderately moist. Avoid continuous saturated soil or extreme drying to severe wilt
Finish in high light conditions (4000 ftc or greater) for best plant development and flowering
To reach the desired control of plants for finish, spray B-9 (Daminozide) or B-9 (Daminozide) /Arest (Ancymidol) tank mix. A drench application of Bonzi (Paclobutrazol) can also be used.

Click here to explore our the VANESSA™ Compact series.

Top Takeaways from California Spring Trials 2019

Here are our top takeaways and important grower comments from CAST 2019:

Growers are looking for ways to save time, money and still bring unique varieties to the market

CAST 2019 saw garden trade enthusiasts and experts from around the globe converging at displays throughout the state of California. Nearly one thousand visitors stopped by Danziger’s California Spring Trials 2019 display in Gilroy to see the new varieties for 2020. “Every year, at CAST and at other trade events in North America, we learn more about what our customers need, the challenges they face and the opportunities they’re looking to take advantage of,” says Ori Danziger, deputy CEO at Danziger. “This year was no exception. We take what we learn and use the information to drive solutions for our customers.”

The 2019 Danziger display focused on highlighting grower solutions and providing specific information on plant usage. “Our mission is to develop inspiring plants that deliver top-notch performance for the grower and the home gardener,” adds Danziger. “We’re working hard to make growing our varieties easier and more profitable.”

Growers are looking for a petunia that performs well in propagation with minimal intervention.

Danziger’s CAPELLA™ Petunia series turned heads at CAST, and not just because of the striking new colors like Neon Pink, Baby Pink, and Ruby Red. Growers say they love CAPELLA™ because it meets all their growing needs:[/vc_column_text][unordered_list style=”circle” animate=”no”]

Performs well in propagation
Blooms early enough for any program
Creates a tidy quart with minimal PGR
Available in eight colors, creating beautiful baskets and combos
Continues to grow and perform in the home garden

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Growers are looking for varieties that look good in quarts with little or no PGR use.

Danziger is bringing easy-care color back with the VANESSA™ Compact verbena series. This new compact series stays compact with minimal PGR use, providing excellent color in quarts. Just like Danziger’s VANESSA™ series, VANESSA™ Compact is tested for mildew tolerance and cycling of color. Through extensive breeding work and testing around the globe, both series show excellent mildew resistance. But, the most exciting attribute may be that both VANESSA™ and VANESSA™ Compact won’t cycle out of flower. Each color in the series was tested for bloom cycling. The plants consistently push out new blooms to ensure long-lasting color, creating retail sizzle with big color in quarts, and stunning hanging baskets.

Novelties Need to Really Deliver

Novelty petunias were on display at just about every CAST location, but Danziger was the only one to have Elvis singing the praises of AMORE™ petunias. The surprise visit by the King of Rock and Roll kicked off the start of the Spring Trials event, highlighting the newest variety in the unique petunia series, AMORE™ King of Hearts. This stable, uniform series features shopper-stopping blooms with five heart shapes. Growers told us they like the fact that AMORE™ fits well with any petunia program. The AMORE™ series is well matched in flowering response, so it creates outstanding retail displays. “Home gardeners are gravitating toward novelty petunias now more than ever,” says Danziger. “The heart shapes in the blooms of AMORE™ really capture attention and drive sales.”

Choosing the Right Variety for the Right Performance

Growers told us they’re looking for varieties that can deliver performance that is specific to their program needs. “Matching the correct variety for hanging baskets or quart production is key,” says Danziger. “We’ve focused our calibrachoa breeding work to match each series to a program need.” One series that stands out is Danziger’s LIA™ Calibrachoa. LIA™ was bred for use in hanging baskets and larger combos. LIA™ is an early flowering series with noticeably bigger blooms. It shows good vigor, enabling it to keep up with petunias in a hanging basket. Two new colors join the series for 2020 – LIA™ Dark Red features clear, deep-red blooms. LIA™ Glaze is a perfect, clear white. There are four existing colors in the series including Bubblegum, Yellow, Melon, and Blue.

Not Your Grandmother’s Variety

Our breeder’s passion to improve a favorite variety led to Goldstar™. This is definitely not the Jamesbrittenia of long ago. Goldstar™ is well behaved and has enhanced resistance to foliage disease. It’s also day-neutral and extremely heat tolerant. Growers that visited CAST told us they liked the way it was performing in combos. The sunny-yellow blooms go with everything, making it a go-to variety for any hanging basket or combination.

If you missed our display at California Spring Trials 2019, or maybe just want to take another look, you can! Check out our virtual tour.

Learn more information on the new 2020 Danziger varieties![/vc_column_text][/vc_column][/vc_row]

Let Danziger’s CAST 2019 Experience Fuel Your Imagination

It’s almost time for California Spring Trials! Are you ready? This yearly, week-long event brings members of the horticulture industry to California to begin planning for the next growing season. CAST is a new plant extravaganza with more than 50 exhibitors showing off new varieties. Many breeders also show off outdoor trial programs, packaging, signage and merchandizing display ideas. Growers and brokers join retail buyers, industry media and other hort professionals, trekking from Northern to Central California to see what’s new for the 2020 season.

Danziger’s display is in Gilroy, CA at Headstart Nursery. This year’s event will include more new introductions than ever before. But company officials say they’re not only focused on new, but they’re also focused on better. “Our customer’s success is our number one focus,” says Lisa Heredia, marketing and key accounts for Danziger North America. “Our team of professional breeders, scientists and researchers are developing innovative varieties that are easier to grow, deliver more profits and provide dependable performance for both the grower and the home gardener. These are key issues in our industry and our new varieties address them in different ways.”

New varieties that save growers time is one topic we see taking center stage at many of the exhibits at CAST 2019. Industry media experts agree. We asked several horticulture trade media members, who are veterans of CAST, to tell us what they think the hot topics and new trends will be as the 2020 varieties are unveiled. Time and labor topped everyone’s list.

“Labor shortage is a HUGE issue with growers,” says Jennifer Zurko, managing editor at GrowerTalks magazine. “A lot of breeders have already been trying to develop new varieties that help growers save on time and labor. I think this will continue.”

California Spring Trials 2019 – Danziger Introductions

Many of Danziger’s series and new introductions address these grower issues directly. COLIBRI™ Calibrachoa is a good example. COLIBRI Calibrachoa is bred with both the grower and end-consumer in mind. This compact, well-performing series features loads of blooms and good branching with little PGR use, providing growers with more profit per square foot with the least amount of effort. COLIBRI™ is perfect for quart programs, however, it will also make a compact basket or combo. COLIBRI™ continues to grow and bloom well in the home garden, making consumers feel more successful. New for 2020, Blizzard is an early flowering variety that features large, snowy-white blooms.

What other trends to experts expect to see?

“I expect breeders will be working on natural compactness, novel colors, better plant habit and better uniformity within series and collections,” says Chris Beytes, editor at GrowerTalks, GreenProfit and Acres Online.

“We believe you’ll be seeing a lot of compact series at CAST this year,” says Mike Fernandez, market manager for Danziger North America. “End consumers are gardening in smaller spaces, but they still want plenty of color and loads of flowers. Our VANESSA™ Compact Verbena delivers both, with a compact habit and a plant that won’t cycle out of bloom.”

VANESSA™ Verbena is bred for mildew tolerance and flower power. Danziger tests prospective varieties by inoculating the seedlings with mildew. Only those that stay clean and in full color are brought to market. The new VANESSA™ Compact Series brings the same big color of the original VANESSA™ in a smaller package. Great for quarts, this series features a compact habit in more than ten color options including Compact Neon Pink, Compact Violet, and Compact Bicolor Purple.

Another trend editors see is targeting the do-it-for-me end consumer. “Combos and mixes are certainly nothing new, but I feel like the category will continue to grow and expand,” says Jasmina Dolce, managing editor of GPN. “From hanging baskets to really elaborate patio planters, consumers love ready-made recipes that they don’t have to think about. Instant gratification. So, anything that the grower can do to make that happen will be a hit at retail.”

“I believe we’ll also start seeing more annuals suited toward container growing as one-pot-wonders,” says Janeen Wright, managing editor of Greenhouse Grower. “Meaning they fill containers quickly, providing an instant garden, and they are easy to maintain for those with limited time.”

Displays at the Danziger CAST location will offer inspiration for both growers and retailers. “We have a number of new introductions that fill the one pot wonder role very well,” adds Lisa Heredia. “This year we are focusing on helping our customers understand how to best use our existing lines and new introductions, offering more information on where they fit in their programs. We’re outlining what works best for quarts, baskets and premium programs, so growers will know if they place a Danziger variety, they can count on it. With this information, they’ll be able to choose the variety that will grow and show best, giving them better sell thru. That translates into better profitability.”

CAST 2019 runs from March 23-27. Make plans to visit Headstart Nursery to see all the new 2020 Danziger varieties. Visit http://www.springtrialsregistration.com/ to register. Want a sneak peek at our new varieties? Click here!

How to maintain petunias? AMORE™ – Ask the Expert

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]There are now more ways than ever to share your love with the beautiful blooms of AMORE™ Petunias! All six AMORE™ varieties feature unique flowers with five elegant heart-shapes outlined in bright hues. Three new introductions, including King of Hearts, Fluttering Heart and Pink join Queen of Hearts, Fiesta and Purple. This stable, uniform series delivers stunning flower power. Perfect alone or in combos, AMORE™ petunias create eye-catching hanging baskets, containers and combos.

Here are a few petunia growing tips from Randy Uhl, R&D Coordinator for Danziger North America.

The AMORE™ series is well matched in flowering response. Quarts and 6-inch pots will finish in 13 weeks from stick. 10-inch and 12-inch containers with three or four PPP will also finish in 13 weeks from a URC.

AMORE™ petunias can be finished for early season sales under high light conditions, 4500 FTC or greater.

A few quick tips for successfully growing petunias:

Maintain soil pH at 5.5 to 6.0 for proper minor element availability, particularly iron (Fe)
Sub-irrigate or water early in the day to control greenhouse humidity and eliminate moisture sitting on leaves for an extended period of time
Avoid too low of temperatures, low light levels, and over-saturated soil
King of Hearts and Queen of Heart may need an early application of PGR (B-9 Daminozide) after transplant since they are slightly more aggressive

Click here to explore our the AMORE™ petunia series.

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Green Fillers for Flower Arrangements

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]While the calendar may still say we’re in the winter deep freeze, floral design season is just warming up. Before you know it, wedding season will be upon us. One of the biggest trends we’re seeing in 2019 is Going Green! This new design trend goes far beyond foliage! Including green flowers, accents and decorative fillers can add a whole new dimension to any floral arrangement.

What greenery is used for weddings?

In 2017, Pantone selected Greenery as its color of the year. Fast forward to 2019 and this energizing hue is still in style with its timeless look. Adding a mixture of green can add a fresh perspective compared to traditional bouquets. According to WeddingWire, the natural feel of green complements every type of wedding floral arrangement. From rustic and natural, to modern and elegant, green feels fresh.

The Color Marketing Group named Future Green as the 2019 Asia Pacific key color of the year. They say that Future Green is a hue of accomplishments, generosity, and above all, embracing a responsibility to the environment. It exhibits strength and resolves, suggesting the many guises as nature, offering itself in everything from glass-like translucent materials, to matte, gloss or textured finishes in things as varied as metal or wool.

“Green is such a flexible and innovative color for floral design,” says Michal Shafransky Fridman, marketing and communications manager for Danziger Cut Flowers. “From arches and centerpieces, large arrangements to bouquets, we are seeing more green flowers being used as fillers and accents. In some cases, they’re even being used as the focal point of the bouquet”.

What filler flowers are used in floral arrangements?

With so many different types of green floral material available, it’s important to find a variety that can accent bold blooms or take center stage on its own. Here are a few examples of floral fillers and greens that fit both needs.

Lepidium is an excellent example of a beautiful green filler flower for bouquets. It can transform any arrangement with its wealth of textures and vivid green color. It’s the perfect flower to provide the frame for floral designs.

Danziger’s new Green Dragon, a delicate and airy Lepidium, is a unique green filler for flower arrangements that blends harmoniously in any centerpiece or bouquet. Green Dragon has a heavier stem than other lepidiums, which won’t tangle with each other, ultimately decreasing breakage.

Green Dragon offers a wide and voluminous inflorescence and longer vase life. The blooms cover a longer stretch of each stem, making it the perfect option for those looking for more flowers and less foliage. Green Dragon is a perfect complement for traditional arrangements with peonies, roses, and hyacinth.

It is also stunning and elegant when paired with green-hued hydrangeas.

In the photo above, Green Dragon creates a wonderfully rustic centerpiece when grouped with foxglove, lilies and small daisies. This variety matches the colored bloom height, adding unique texture and space. Green really takes center stage in this arrangement, offering a fresh, eye-catching look.

Paired with mauve roses and ruby-hued and light pink chrysanthemums, Green Dragon adds an airy quality to a more traditional bouquet. The longer stretch of blooms provides a graceful feel of movement to the arrangement.

Looking for an evergreen feel in your greenery? Try Bracelet Honey Myrtle as a green bouquet filler. Sometimes called Honey Bracelet (Melaleuca armillaris), this variety offers thin, woody stems and bright green foliage that adds lovely color and height. The soft leaves are needle-shaped and provide a rustic and woodland feel to any arrangement.

Eucalyptus is a common filler used to add height, scent, and lovely green hues to arrangements. This long-lasting, go-to filler gets an upgrade with the use of Silver Dollar Eucalyptus (Eucalyptus polyanthemos). The unique leaf shape adds interesting texture and can often add a sense of movement to bouquets and centerpieces. The larger leaves can also create a beautiful backdrop for romantic boutonnieres and corsages.

The round, thick leaves of Salal, commonly known as Lemon Leaf, (Gaultheria shallon) create a shiny, deep-green backdrop for any arrangement. Lemon leaf is known for its long vase life and its ability to add height and fullness to centerpieces and bouquets.

Including Hypericum in your arrangement is a great way to add unique color and texture. Danziger’s BRISK series Hypericum adds a relaxed, natural look to bouquets with glossy green leaves and colorful berries. BRISK Mint is the perfect green addition, as this variety features plump, minty-green berries that draw the eye.[/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]

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Successfully Growing Salvia – SALLYFUN™ Ask the Expert!

SALLYFUN™ Salvia farinacea is a fast growing, early bloomer. This series features compact, full plants with an upright habit in four stunning blue and one bright-white variety. Quarts and gallons finish in 13 weeks. 8-inch pots at 3 PPP and 10-inch pots at the 4 PPP finish in 12 weeks. Flower timing is matched across the varieties, allowing for bold, colorful displays.

“SALLYFUN is an easy to grow annual salvia,” says Mike Fernandez, market manager, North America. “It looks great in the landscape, but can also add interesting height to container gardens.”

Here are a few quick tips for Salvia growing success:

High light finishing (4000 ftc or greater)
Best to finish in the South from January 1 – May 1
Best to finish in the North from March 1 – July 1
Soft tip pinch only
Use Bonzi only if needed, SALLYFUN™ responds well

Click here to learn more about salvia care and explore the SALLYFUN™ varieties

Spring Planting Season Extenders

Every grower and retail garden center loves the first rush of spring sales. The golden ticket for our industry is figuring out ways to extend that spring retail rush. Finding ways to bring consumers into the garden center beyond the traditional spring planting season means more traffic and more sales. That golden ticket might just be season extenders.

Season extenders are plants that hold up in the heat. These are the varieties that are colorful and captivating for consumers as summer sets in. These plants are perfect for replacing spent spring annuals, switching out baskets that are looking tired and rejuvenating containers for the hot summer season.

“Consumers want their yards to look great all summer long, not just in spring,” says Lisa Heredia, marketing and key accounts for Danziger North America. “Season extenders are a way to attract customers back into the garden center, offering them varieties that look great when they’re ready for that second planting. In addition to making the garden look great, heat tolerant varieties can provide home gardeners with confidence, making them feel more successful in their gardening efforts. That will keep them coming back.”

Here are a few season extending varieties that look great and perform even in the heat:

SALLYFUN™ Salvia

SALLYFUN™ Salvia loves the sun and heat. Each variety in this series is moderately drought tolerant once it is established and provides great color in the garden center and throughout the summer in the home garden. This bee and butterfly magnet is available in five colors and is a stunning landscape plant. It also adds great color and height to patio combos.

PAZZAZ™ Nano Portulaca

Portulaca are known for vibrant, long-lasting color that loves the sun. The PAZZAZ Nano™ series boasts big flowers that stay open longer during the day. This heat tolerant variety is perfect for growers as it stays compact and then blossoms into a big ball of color for the consumer. This series is great for quart programs at retail but will also fill out and make a colorful compact hanging basket.

SOLANNA™ Coreopsis

The SOLANNA™ Coreopsis series puts a new spin on this classic perennial. SOLANNA™ flowers in the first year with no cooling needed. It also flowers exceptionally early, with large blooms covering the plants as early as April and lasting through October. This series is perfect for both early and late season sales. For the home gardener, SOLANNA™ is a great landscape or container plant. It is very low maintenance, heat, and drought tolerant plant.

ALONIA™ Angelonia

This early flowering Angelonia is very floriferous, with large blossoms covering the plant all summer long. The ALONIA series has good heat tolerance and grows to a nice size in the garden. Recommended for quarts and 2.5 quarts, ALONIA™ is available in eight stunning colors. Home gardeners are sure to find one they love.

Danziger EXPANDS Rooted Cutting Station Network

New Partners Create New Possibilities for 2019 and Beyond

Expanding our Rooted Cutting Station network, adding even more new partners

Making things easier for your customers is a good business model, no matter what industry you’re in. But when it comes to working with plant material, easier take on a whole new meaning. In addition to bringing imaginative, dependable new varieties to market, Danziger continually seeks out innovative solutions that increase the availability of those varieties, make growing them easier, and save our customers time.

In the past, Danziger varieties were mainly available as unrooted cuttings in North America. As the industry is always changing and evolving, the company noticed a trend toward rooted cuttings. “We recognize that our customers are looking for a way to source our products as rooted cuttings,” says Mike Fernandez, North American bedding market manager. “We wanted to provide a solution for growers.”

The solution took the form of dedicated Rooted Cutting Stations across North America, formed by carefully crafted partnerships. Several companies are joining in this partnership, helping to expand Danziger’s North American rooted cuttings availability. Devan Greenhouses, Ltd., Green Circle Growers, Hardystarts by Welby, HeadStart Nursery, Mast Young Plants, Plantpeddler, TGS – Total Growth Solutions and Wenke/Sunbelt Young Plants Division are now offering growers a uniform list of Danziger’s best-selling items in high quality liners. Purchasing cuttings has never been easier. All eight partners are accepting rooted cuttings orders for the 2019 growing season now through the usual channels.

“All of these partners were chosen as rooted cutting stations because they know plant propagation,” adds Fernandez. “They consistently deliver a high-quality product and have a strong commitment to exceptional customer service.”

In addition to quality production and top-notch customer service, these partners were chosen to meet the needs of the North American market geographically. The locations cover the map, including British Columbia, California, Iowa, Michigan, Ohio, Denver and Miami.

Danziger’s team hand-picked the must-have varieties being offered. Best-selling series including, AMORE™ petunias, LIA™ and COLIBRI™ calibrachoa, SCOPIA® bacopa, CAPELLA™ petunia, SUN HARMONY™ impatiens, and many more are now available in high-quality liners.

“Partnerships are the cornerstone of our business,” says Ori Danziger, Deputy CEO at Danziger. “We are committed to bringing personal service to our customers and to helping them be successful in their business. Our Rooted Cutting Stations partners give us the opportunity to fulfill a customer need in a collaborative way.”

Company officials hesitate to call these partnerships new. The relationships have been around for a long time. It is the naming of the dedicated Rooted Cuttings Stations that is new. “We have worked with these companies for many years, and we know the quality of their work. They know how to produce high quality liners,” adds Fernandez. “We know they will streamline the process and make it easier for growers to access our top plants.”

Scabiosa Care: The Scoop on Scoop® Scabiosa

Tips for helping Scabiosa flowers stand tall and last longer

How can we help Scabiosa flowers to remain erect and stable, and extend their vase life?

Our Scabiosa collection, bred by Danziger, with its range of colors and shades, constitutes a quantum leap in the growth of this crop. As new and innovative Scoop^® collections are introduced, this series continues to provide new and increasingly impressive results each year.

The shelf life of Scabiosa branches is approximately 10-14 days. The shelf life depends on the growth agro-technique, growing conditions, such as the weather, the harvesting phase and the manner of transporting the flowers.

The flower neck area continues to grow even after picking, and this can result in bent flowers. Picked flowers also have a tendency to bend during transport, so it is recommended to transport them in a vertical position. Even with improved growing conditions, better packaging and transporting in a standing position, the blooms may still have a tendency to bend. Bent branches may be attractive for floral designers, but they can have a negative effect on the price rate and the flower appearance at the point of sale.

An examination of the shelf life, while developing the crop for commercial purposes, presented a number of ideas, including the addition of a plant growth regulator to the post-harvest solution, such as Cultar (or “ALAR”). Cultar “sets,” to some extent, the continued growth of the flower neck, thus allowing them to remain stable and upright even after picking and during transportation.

The results of the use of a number of components, namely STS, which contributes to slow the flower aging, antibacterial agents such as T.O.G 6 and the Cultar growth regulator, have yielded the best results. Using these, we have seen only a slight elongation and bending of the branch, greener foliage and a slight drop of stamens.

The recommended loading solution to be used by scabiosa growers is: T.O.G 6 – 50ppm + S.T.S 0.2% + Cultar 0.2%

There is no doubt that the flower picking phase also has a significant effect on extending the shelf life. Picking flower buds with one to two open whorls can still produce a full high-quality flower later on.

Picking while the blooms are almost closed, can allow for at least another 4-5 days to the shelf life, giving your customers full enjoyment of this wonderful product.

Following these three steps can extend the vase life of the Scoop^® series of Scabiosa, prevent flowers from drooping and present a final product that will wow the customers:

Picking should be done when blooms are almost-closed
Loading with the recommended post-harvest agents
And transporting in a standing position

Just as a small illustration – “Mazal Flowers” Scabiosa display at an exclusive flower shop in Germany, erect, full and high quality.[/vc_column_text][/vc_column][/vc_row]

Valentine’s Day Flowers

The biggest flower holiday is almost here! Are you ready? Research shows that midweek Valentine’s Day celebrations mean even stronger sales. So, 2019 is on track for a record-breaking year. According to the National Retail Federation, shoppers in the U.S. are expected to spend more than $19 billion dollars expressing their love. $2 billion of that will be on flowers.

When you think about flowers for Valentine’s Day, everyone automatically dreams up an image of roses. According to the Society of American Florists, 83% of the flowers purchased on Valentine’s Day will be roses. It’s no surprise, as their beauty and bold colors truly signify strong and lasting love.

In design work, a stunning focal point such as roses also needs a beautiful backdrop. That is where Gypsophila becomes a standout. The light and airy flowers of Gypsophila provide a wonderful accent and filler for just about any type of arrangement. Their bright white flowers highlight beautiful blooms of any variety, providing a softer, lovelier feel to arrangements, perfectly setting the tone for a romantic Valentine’s Day.

“Danziger is the global leader in Gypsophila. Our varieties offer many different styles of this must-have plant,” says Michal Shafransky Fridman, marketing and communications manager for Danziger Cut Flowers. “From dainty to dazzling, choosing the right variety will help create the best look and feel for your arrangement, adding just the right amount of romance. This Valentine’s Day we’re singing the praises of our Gyp and we know you will be too.”

The Greatest Love of All

Danziger’s XLENCE® collections show just how big love can be. This variety features blooms that range between 10- to 13 mm in size. The flowers are pure, brilliant white and perfectly ball-shaped. Big. Bountiful. Beautiful. They are the perfect pair for larger roses, creating an impressive arrangement.

Crazy Little Thing Called Love

Love can make you crazy in a million wonderful ways. The MILLION Collection™ Gypsophila helps to express that love with dainty, small flowers ranging from 5- to 8 mm. Pairing this collection with smaller flowered roses creates a delicate and classic bouquet. Choose from several varieties including MILLION Stars®, which features a multitude of very small white blooms that form a wide canopy.

I See Your True Colors Shining Through

Go beyond white to white hot color with the MY COLOR™ Collection. MY WHITE COSMIC™ is a dazzling white – so brilliant, it’s like no other Gyp on the market. Its shining, medium-large size flowers are voluminous and impressive, full and perfectly round. They also have outstanding vase life.

The MY COLOR™ collection also features My Pink®. This innovative soft-pink colored Gyp opens a whole new world of design possibilities. These naturally pink, plump flowers sit atop strong stems making it the perfect choice for a whimsical and unique arrangement.

Finding just the right Gypsophila for your Valentine’s Day flower arrangement ideas will allow you to create a world of romance for customers. They’ll soon be singing your design praises! Be sure to share pictures of your Valentine’s Day flower promotions with us!

Other flowers:

Don’t limit Gyp’s pairings to just roses. This versatile flower can help create innovative Valentine’s designs by partnering with anything from Anemone to Veronica. MY WHITE COSMIC™ Gyp, paired with PAINTBALL™ Craspedia, SCOOP® Scabiosa, SKYLER™ Veronica and many other blooms, creates a wildly romantic bouquet that is as unique as your Valentine.

A Perennial Flower That Started Blooming All Summer

Sunstrong Origin and Production Tips

Danziger’s research and development department is one of the largest in the world. Every day, more than 100 scientists, researchers, and professional breeders work to accomplish many things. Their goal is to invent new varieties that are more durable, efficient, profitable and above all, more beautiful. They search for plants that provide more color, more blooms and more solutions for both growers and consumers.

Sunstrong™ Erysimum linifolium is truly a breakthrough in breeding. In fact, this early flowering perennial is set to change the Erysimum category. In the past, Erysimum were seen only as spring bloomers. Now, Sunstrong provides blooms all summer long, even in the hot heat of the southern United States.

Solutions for Retail and Home Gardeners

Because it’s an early and long bloomer, Sunstrong looks great on the retail shelf for a longer period of time. Sunstrong Bicolor Purple features large, lavender blooms. Sunstrong Orange offers tangerine-hued flowers with a delicate, fresh scent. It’s an attention grabber that will grow to about 14 inches in height.

Sunstrong also shows exceptional heat tolerance, which can increase home gardener’s success. “An additional benefit to Israeli bred varieties is the added heat tolerance,” says Mike Fernandez, Danziger North American Market Manager. “We are conducting the trials in the summer in Israel, so the plants have to be more tolerant to heat to be selected.”

The unique colors and long bloom time only add to consumer enjoyment. Sunstrong is flexible in the garden, as a stunning landscape plant or as a unique thriller plant in large containers.

Solutions for Growers

One of the key differences in Sunstrong’s production is that there is no cooling needed. Developed in our facilities in Israel, Sunstrong delivers first-year flowering without a cooling period. This gives growers the advantage of growing these perennials in a warm greenhouse; extending the season on either end. The days of reserving space and moving product during production are over. Sunstrong finishes faster and is ready earlier.

Israeli weather makes it impossible to provide a cooling period for any perennials. Because of these growing conditions, Sunstrong, along with the Solanna™ Coreopsis and Lucille™ Leucanthemum series can all be grown in a warm greenhouse. These varieties offer growers options and flexibility. Even though they don’t need vernalization, they can be produced with a cooling period. Several growers are having great success in traditional perennial growing programs.

Additional production tips for Sunstrong Erysimum

Pot size: Quarts or Gallons

Maintain potting mix pH at 6.0 to 6.5 throughout production.

Sticking

Stick one liner per cell. Apply Daconil fungicide on the day of sticking. Provide a second Daconil application in Week 2.

Planting

Transplant to one per pot in Week 5.

Temperature

Greenhouse temperatures should be between 72 to 74F in Weeks 1 through 3. Decrease greenhouse temperatures to 65 to 68F for Week 4, 55 to 60F for Weeks 5 through 14.

Pinching

Pinch once during Week 3.

Fertilization

Begin with 50 ppm nitrogen in a mist for Weeks 1 and 2. In Week 3, feed 100 to 150 ppm and continue with this rate through finish at Week 14.

Light

Provide supplemental light through Week 5.

PGRs

Apply B-9 on week 4 if needed.

Irrigation

Normal watering program.

Electrical Conductivity

Electrical conductivity (EC) should increase slightly throughout the production process. Start with 0.80 in Week 1, then increase to 0.90 in Week 2. In Weeks 3 through 14, EC should be fairly steady at 1.0 to 1.2.

Additional Disease and Pest Control

Common disease and pest issues can include Botrytis, Aphids and White Fly. Be on the lookout and treat accordingly.

Heat & Drought Resistant Flowers

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]As home gardener needs change, the demand for certain attributes in the plant’s breeders develop are changing too. Easy-care and low maintenance have long been key features, but the demand to develop plants that need minimal attention from homeowners and still provide beautiful color and form is increasing.

Heat and drought tolerant plants are topping consumer lists of must-have features. “For consumers, heat tolerance really means longevity in the garden or on the patio,” says Mike Fernandez, Danziger market manager, North America. “That fact should be important to growers. These varieties provide a better value for the end user and make them feel like a successful gardener. When they feel like they have a green thumb, they purchase more plants. That’s a win for everyone”.

Testing is key, and location matters. Danziger’s trial gardens, in Mishmar HaShiv’a, Israel, provide the perfect environment for developing heat-tolerant varieties. Danziger varieties face extreme trial conditions. The trial gardens in Israel receive an average of 3,300 hours of sunshine a year and are exposed to hot temperatures and high humidity. August temperatures can peak at more than 100° F and humidity levels can reach 90 percent.

“Testing in this environment gives us the opportunity to see how the plants truly perform under heat stress,” added Fernandez. “Because the varieties are bred and tested in this location, they’re naturally heat tolerant. If the plants can handle the extreme heat conditions in Israel, we know it will do well in other areas of the world.”

While trials are going on in Israel, testing is also taking place in different regions of the U.S., in Europe, Asia and Central America. “It is really a global testing process,” adds Fernandez. “Varieties that don’t perform well in any area of the world are removed from the program.”

Here are a few varieties Fernandez considers standouts for heat tolerance:
The PHLOXSTAR™ Series stands up to tough heat and drought conditions. This annual phlox doesn’t cycle out of flower, providing season-long color. Its tidy, compact habit makes it perfect in landscapes, containers or hanging baskets. 2019 introductions include Red and White.

ALONIA™ angelonia shows very good heat and humidity tolerance in trials. This early flowering angelonia is very floriferous, with large blossoms covering the plant all summer long. ALONIA’s snapdragon-like flowers bring bees and butterflies to the garden. There are eight colors to choose from.

It’s tough to find an impatiens series that performs better in the sun and heat than SUN HARMONY™. This series features big, 2-inch blooms that stand out in the sunshine. Bright, bold blossoms in colors like Deep Orange, Magenta, and Violet, cover the plant from spring through fall. Perfect in landscapes or containers, SUN HARMONY™ is available in 12 colors.

The name Sunstrong™ may say it all. Sunstrong™ Erysimum loves the heat, providing beautiful bicolor blooms throughout the season. It’s a large, low-maintenance plant that consumers will love for its drought tolerance and ability to draw butterflies and hummingbirds to the garden. “Sunstrong flowers without cooling, allowing growers to treat this Zone 5-9 perennial as an annual,” says Fernandez. “In trials around the globe, it flowers extremely well and the blooms last all summer long.”

The Lobularia STREAM™ series flowers from early spring through autumn even in hot conditions. STREAM™ is very floriferous with blooms adding a wonderful honey-like scent to the garden. This ideal filler plant is amazing in mixed containers, window boxes and hanging baskets. [/vc_column_text][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space][/vc_column][/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_gallery type=”image_grid” images=”4048,12624,11323,3660″ column_number=”5″ grayscale=”no” images_space=”gallery_without_space”][/vc_column][/vc_row]

Fall Floral Trends of 2018

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]A look at the top floral trends in Fall 2018

When we think of fall, we think of cool, crisp weather, the leaves on trees changing colors and new floral trends! Fall is a great time of year for cut flowers, as each year allows us to relive beloved classics and find new favorites. Here are five of our favorite fall floral design trends for 2018.
OOne of the best things about fall is the ability to showcase rich, moody hues. With Pantone’s 2018 color of the year being UltraViolet, we’re expecting quite a few bouquets with variations of purple, such as our FOCAL SCOOP™ Dark Purple. Also in for 2018, is combining the traditional autumn tones of red, burgundy and orange with nontraditional colors such as forest green and copper.

Speaking of copper, more and more florists are ditching clear vases and containers for more colorful, unique options, such as copper pots that amplify beautiful fall colors. Other great options for fall containers include silver trophy cups or gold-leaf vases.

Arguably the biggest trend for fall 2018 is floral arrangements with a lot of exciting texture. We’re talking about rich hues, beautiful accents such as viburnum or hypericum berries (our BRISK Cosmopolitan hypericum offers light pink berries against dark green foliage), vines, dahlias, thistles and ferns.

Oversized bouquets are back and bigger than ever! A bit different from traditional bouquets, this style is usually asymmetrical, making it seem a bit wild. For those who want the more traditional style, a rounded bouquet can offer the oversized result, but more controlled.

Succulents might be a year-round favorite, but they are a trendy accent this fall. Many florists are using succulents, with their petal-like leaves and fall-appropriate hues, in centerpieces, aisle markers, place settings, and even boutonnieres to make a unique fashion statement.

Looking for more information or inspiration for your cut flowers assortments? Want to learn more about the floral trends for 2019? Check out our catalog that includes 65 years of experience in breeding and producing flowers and crops.[/vc_column_text][/vc_column][/vc_row]


ALMENDRA™ PINK Chrysanthemum	SAFORA™ CLASSIC BLUE Limonium	TRIGREEN XL™ Dianthus

MAGICAL® PINK TENDERNESS Phlox	SENTI™ INTENSITY Roses	BON BON SCOOP™ UBE Scabiosa

מתואם וצבעוני – אוסטאוספרמון BESTIES מבית Danziger הוא הבחירה הטובה ביותר

Coordonnés et colorés – BESTIES Osteospermum de Danziger est le meilleur choix

Découvrez les variétés, idées et concepts conçus pour faire franchir une étape supplémentaire à votre saison

Sessions de connaissances Danziger

Perspectives, idées et conversations professionnelles

Why green flowers are becoming a new language in modern floral design

There was a time when green was expected to stay quiet.

GREEN SPEAKS IN MANY WAYS

GREEN CAN ALSO STAND ALONE

UNICORN™: GREEN THAT DRAWS THE LINE

<img decoding="async" class="wp-image-74677 alignnone size-medium" src="https://www.danzigeronline.com/wp-content/uploads/2026/07/style-2.gif" alt="" width="1" height="1" />GREEN DRAGON®: THE GREEN THAT LETS THE BOUQUET BREATHE

TRIGREEN™ XL: GREEN THAT SPEAKS IN SHAPE

COLOR DIRECTIONS TO EXPLORE

GREEN IS READY TO LEAD

Discover the varieties, ideas, and concepts designed to take your season one step further

Danziger Knowledge Sessions

Insights, ideas, and professional conversations

Pnina AmirBreeder of Sol Luna Prime™

Redefining theGrowing Experience

Watch the Growth Journey:From Sticking to Full Bloom

Trialed, Tested & Trusted

What is next?

Expanding the Sol Luna Prime™ Series

HAPPY YELLOW DAY A Global Floral Celebration by Danziger

THE MOMENT SPRING BEGINS

WHEN THE SHOP STARTS TO FEEL LIKE SPRING

WHY YELLOW DEFINES THE SPRING SEASON

A GLOBAL CELEBRATION OF YELLOW

Happy Yellow Day is built on a simple idea.

SPRING’S FIRST DECISION

XLENCE®: Redefining Floristry

Sustainability Meets Excellence

Why Florists Love XLENCE®

Florist Testimonial: Voices of Inspiration

Why Growers Choose XLENCE®

The Future of Floral Design

Be Part of the XLENCE® Legacy

Check Out the XLENCE® Inspiration Portal: A Gallery of Pictures

The Experience Economy Has Entered Floriculture

Beyond Breeding: The New Drivers of Demand

When Culture Shapes Consumption

From Exposure to Desire

Why This Matters for Florists, Wholesalers — and Growers

Translating Insight Into Action

Making Flowers a Habit – Not Just a Holiday

Leading with Creativity – Alongside Genetics

Celebrating Excellence: Danziger Wins Two Prestigious Awards at the 2026 Floral Xcellence Awards

Senti® French KissSenti® French Kiss – Dark pink · Broad market appeal

Senti® Intensity – Dark red · Designed for impact

Senti® Joyful – Reliable choice for retail programs

Alquimia™ – Soft peach tones for everyday assortments

Supporting Sourcing and Availability

Looking Ahead

Looking to source these varieties?

An Interview With Eliana Díaz – Commercial Manager at Danziger

Danziger Blooming Week – Powered by Nature

Everything You Want to Know About Chrysanthemums by Eliana Díaz:

REINVENTING GYPSOPHILA WITH DANZIGER

A Fresh Take on a Timeless Flower

XLence® – Volume with Elegance

Million Stars® – Light, Sparkle, and Movement

Million Daisy™ – Structure with Softness

Three Varieties. One Vision.

From Wedding Aisles to Interior Installations

Let Your Gyp Speak for You

Senti™ Roses by Danziger: Redefining Romance This Valentine’s Day

MEET THE NEW SENTI™ VARIETIES:

Senti™ Intensity – A statement of passion

Senti™ French Kiss – Romantic with a playful twist

Senti™ Bakea – A soft, vintage beauty

Why Choose Senti™ Roses for Valentine’s Day?

A Milestone for Danziger

It’s Time to Go PRIME: Creating the Next Generation of Hybrid Impatiens

Introducing SOL LUNA PRIME™

Propagation Tips for SOL LUNA PRIME™ hybrid impatiens

A Palette of Combo Choices Like Never Before

The new Durabella® digital catalog features more than 30 new combinations that were not included in the 2024 catalog.

Live from the Danziger display greenhouse in Israel:

We invite you to take a closer look at our new assortment with live pictures and videos from our R&D facility in Israel.

GROW YOUR SUCCESS

Découvrez les variétés, idées et concepts conçus
pour faire franchir une étape supplémentaire à votre saison

GREEN DRAGON®: THE GREEN THAT LETS THE BOUQUET BREATHE

Discover the varieties, ideas, and concepts designed
to take your season one step further

Pnina Amir
Breeder of Sol Luna Prime™

Redefining the
Growing Experience

Watch the Growth Journey:
From Sticking to Full Bloom

HAPPY YELLOW DAY
A Global Floral Celebration by Danziger

Why Growers Choose XLENCE^®

The new Durabella® digital catalog features
more than 30 new combinations that
were not included in the 2024 catalog.

We invite you to take a closer look at our new assortment
with live pictures and videos from our R&D facility in Israel.

DAY #1 RECAP: 8.4